Ikea pop-up lounge Charles de Gaulle
Ikea has opened a pop-up lounge for the tired traveller on airport Roissy Charles de Gaulle in Paris. The lounge in terminal 3 is open until August 5th.
Ikea has opened a pop-up lounge for the tired traveller on airport Roissy Charles de Gaulle in Paris. The lounge in terminal 3 is open until August 5th.
The London Soho community wants to cut back the use of plastic straws with the ‘Straw Wars’ campaign. This way they prevent that the straws will end up in the environment.
Taco Bell delivered 10.000 tacos in the small town of Bethel, Alaska. The idea for this delivery sprouted after a local started a hoax of a new Taco Bell opening in town soon. Watch the feel good video.
We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.
Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.
De Vereeniging and De War organize the ‘Kromme Komkommer diner’ (Bended Cucumber dinner) in Amersfoort on the 20th of July at 17.30 o’clock. The ingredients for the dishes are saved from the waste bin, the expiration date has just been passed for exemple or the vegetables and fruits are not perfect enough to sell them in supermarkets. In between the courses various speakers tell what impact different food rules and regulations have on them. More information at www.dewar.nl, subscibe at eten@devereeniging.nl.
Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.
Taco Bell and ad agency Draftfcb Orange County made QR-codes from lemons and avocados. The codes were used for print ads in US Weekly and People.
Chewing gum brand Orbitz claims to remove coffee stains on teeth. To promote their product, two mascots ran around town to visit people that checked in at local coffee shops via social media. The ambushed people got a chewing gum test kit and were stimulated to mention Orbitz on social media. Check the video.
The Vegetarian Society (The Netherlands) orginazes ‘The Longest Vegetarian Table’ on Wednesday 11 July. The event is organized at the Museumsquare in Amsterdam, and they strive to feed at least 600 and up to 800 people at once at a long table of 220 meters. The meal is offered for free, but the organization is still looking for sponsors. For singles who want to meet other singles, there are special places at the ‘Vega Dates’ tables. Register by Facebook. The video is in Dutch, about the event last year in Utrecht.
We discussed which products show up the most on social media, in all kind of shapes, flavours and colours, this year. The first product that read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Ikea has opened a pop-up lounge for the tired traveller on airport Roissy Charles de Gaulle in Paris. The lounge in terminal 3 is open until August 5th.
The London Soho community wants to cut back the use of plastic straws with the ‘Straw Wars’ campaign. This way they prevent that the straws will end up in the environment.
Taco Bell delivered 10.000 tacos in the small town of Bethel, Alaska. The idea for this delivery sprouted after a local started a hoax of a new Taco Bell opening in town soon. Watch the feel good video.
We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.
Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.
De Vereeniging and De War organize the ‘Kromme Komkommer diner’ (Bended Cucumber dinner) in Amersfoort on the 20th of July at 17.30 o’clock. The ingredients for the dishes are saved from the waste bin, the expiration date has just been passed for exemple or the vegetables and fruits are not perfect enough to sell them in supermarkets. In between the courses various speakers tell what impact different food rules and regulations have on them. More information at www.dewar.nl, subscibe at eten@devereeniging.nl.
Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.
Taco Bell and ad agency Draftfcb Orange County made QR-codes from lemons and avocados. The codes were used for print ads in US Weekly and People.
Chewing gum brand Orbitz claims to remove coffee stains on teeth. To promote their product, two mascots ran around town to visit people that checked in at local coffee shops via social media. The ambushed people got a chewing gum test kit and were stimulated to mention Orbitz on social media. Check the video.
The Vegetarian Society (The Netherlands) orginazes ‘The Longest Vegetarian Table’ on Wednesday 11 July. The event is organized at the Museumsquare in Amsterdam, and they strive to feed at least 600 and up to 800 people at once at a long table of 220 meters. The meal is offered for free, but the organization is still looking for sponsors. For singles who want to meet other singles, there are special places at the ‘Vega Dates’ tables. Register by Facebook. The video is in Dutch, about the event last year in Utrecht.
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