Workspitality | Accor launches WOJO coworking spaces
Accor recently launched WOJO to become the largest coworking brand in Europe by 2022. WOJO stands for ‘Work. Live. Share.’ and is Accor’ take on workspitality. With the launch of WOJO, Accor continues to execute its augmented hospitality strategy, expanding into new verticals and becoming relevant in the daily lives of consumers. Stephane Bensimon (CEO): “As we are directly in touch with companies and workers on a daily basis we have a thorough understanding of their needs and expectations in the work space. A personalized welcome, premium services, a friendly atmosphere and designer spaces are all essential features covered by our expertise. Through our new range of spaces, we are now able to meet a key customer need: combining the quality of work life with mobility.
The WOJO coworking spaces will be launched within Accor hotels worldwide with different offerings, across all segments (economy, mid-scale and luxury segments). Accor is the first hotel group to work with a recognized player in the coworking field to offer a brand experience that is unique in content and that is open to both travelers and locals.
WOJO Spots | Makes it easier to work everywhere
Nextdoor (renamed Wojo in March 2019) is a joint-venture between Accor & Bouygues Immobilier created in July 2017. Rolled out initially across all Accor’s brand portfolio, theses spaces make it possible for nomadic workers to work without a fee with the guarantee of a personalized service, a friendly atmosphere and a secure & reliable WiFi connection in design spaces. The worker can choose to work at the bar, in a restaurant or in the lobby (even if they are not staying at the hotel). For regular coworkers, WOJO offers a monthly subscription, which includes a 10% discount on dining and access to partner offers, events such as workshops & conferences and the WOJO business network & community.
WOJO Corners | A concept for coworkers and locals alike
The first WOJO Corner was launched in 2018 in the Mercure Paris Montmartre Sacré-Cœur hotel. More than 100 other WOJO Corners will open throughout Europe by 2022. The corners will be located across a broad range of Accor hotels as a first step and then across train stations, airports and shopping malls. This coworking experience is designed for local and coworking customers, with recurring weekly needs, seeking an informal and comfortable work environment.
WOJO Sites | The ‘all in one’ coworking solution
These are unique stand-alone coworking spaces over several thousand square meters in dedicated buildings, combining communal zones (bars, lounges, kitchens) with shared spaces, meeting rooms and dedicated offices. They bring together on one site a wide range of entrepreneurs, department of large companies, startups and smaller companies to form a dynamic, integrated community. Unlike Spots and Corners, it is possible to rent offices and benefit from a wide range of services. As heralds of a new lifestyle at work, WOJO sites are led by a team of ‘business partners’ who are dedicated to the well-being of members and to connecting them strategically with other members in the network to create new business opportunities. These sites are developed in partnership with Bouygues Immobilier and WOJO will be integrated from the outset in certain real estate projects.
The strategic network offered by the combination of WOJO Spots, Corners & Sites reflects WOJO’s desire to provide shared workspaces in iconic, central and strategic locations.
Website: Accor Hotel Group
