What does the catering industry do in the context of the COVID-19 virus | Inspiration April 10
And then it is Easter! Most restaurants that have been delivering are now busy preparing their dishes. Last Wednesday, our colleagues from Van Spronsen & Partners hospitality consultants published a whitepaper: ‘Coronavirus crisis, resilience of the catering industry’, in which one of the conclusions is that even when the catering industry could start up again, in the new reality, the ‘social distance society’, delivery will certainly prove to be an addition to the turnover.
This week’s inspiration!
Including initiatives of collaborations between supermarkets and catering suppliers and restaurants. But also a restaurant chain in the UK that is considering to create mini supermarkets in their restaurants in which they will sell products from their suppliers.
Great item for your newsletter, ask your regular guests what they are missing from your hotel or restaurant as done by the Oetker Collection. They also give recipes and exercises to keep fit. #WESTAYUNITED
Some brands even draw attention to ‘Social Distance’ with their logo, such as Coca-Cola and McDonald’s in Brazil. Jure Tovrlian from Slovenia made a few examples, the last one is very funny!
A very useful item in this coronavirus period has more than raised their target amount on Kickstarter, a keyring with a ‘Hygiene Hand’ attached to it. And an example of how the BrewDog brewery is coping with this crisis, they have a Hop Drop app with drive-thru beer collection points, they help make handsanitizers and they organize an online bar.
Stay healthy and take care of each other! ^Team Horecatrends
Click on the title if you like to read the full article. Enjoy reading!
Famous logos remade for the coronavirus age
Great design by Slovenia-based creative Jure Tovrljan who incorporated ‘social distancing’ and other measures to famous marks. We loved the one with the Mastercard logo, the Olympics but especially the last one in this article.
McDonalds Brazil already separated their 2 arches and Coca-Cola had a big display ad at Times Square, both to indicate social distancing.
Hygiene Hand antimicrobial brass keychain which can be used as door opener or ATM & elevator buttons
An antimicrobial EDC (everyday carry) keychain tool offering a better way to open doors & use shared surfaces like checkouts or ATMs. Like always in times of crisis, people are creative. We spotted this example, hygiene hand, on Kickstarter where they wanted to get the money (goal € 4,569,=) to start manufacturing their keychain. With still 12 days to go, already €309,258 has been pledged.
The keychain is designed by StatGear, founded by a retired NY City Paramedic. The ‘Hygiene Hand’ is made entirely from a solid piece of brass which is inherently antimicrobial, to help decrease the spreading of germs while performing some of your everyday tasks.
BrewDog has launched a beer click and collect service via a Hop Drop app and has an online bar
The brand is now offering a drive-thru and click and collect service – as a response to the changes in socialising habits due to the coronavirus spread. Customers can now click and collect beer, food and spirits from their nearest BrewDog bar or the team can bring your order to you while you wait. More in the article in the title link.
The brand has also joined a host of other Scottish distillers in creating its own hand sanitizer and since Friday the 27th of March they have an BrewDog Online Bar with live beer tastings with co-founders James and Martin and other beer experts, homebrew masterclasses with Martin and virtual pub quizzes. Their answer to how you can still get together, be social and be safe.
Friends of the Oetker Collection | Invite guests to leave a video message to the staff of your hotel
In this edition a greeting from Helena Bordon, an Brazilian fashion blogger and influencer, sends a heartful tribute to Le Bristol Paris from her home in São Paulo in a video message. Kind gesture!
The Oetker Collection with hotels in Paris, London, Baden-Baden, Courchevel, Antigua, St Barths, São Paulo, Vence and Cap d’Antibes also uses these messages in their newsletters which also include recipes and exercises for at home. All with the idea to stay in touch with their guests, the motto: #WESTAYUNITED.
Working together l Why aren’t there more ready-to-eat meals from restaurants in the supermarket?
Spotted yesterday, catering suppliers Koppert Cress and Rungis bring restaurant vegetables to the supermarket in the Netherlands. The ‘Restaurant Vegetable Box’ has been set up in collaboration with supermarket chain Albert Heijn. A great initiative which brings up the question; why aren’t there more collaborations between supermarkets and restaurants at local level?
At the beginning of the coronavirus, we spotted one luxury store Landwaart Culinair in Maartensdijk (The Netherlands), which started working together with restaurant De Nederlanden (* Michelin) from Vreeland already from the 18th of March. They serve high quality ready-to-eat meals with culinary additions to the products. So an appeal to supermarkets, look around if there aren’t more restaurants from which you could sell ready-to-eat meals. We would be happy to write about it!
In the UK, the restaurant chain Leon has announced that they will consider to operate as mini supermarkets to fix food shortage, to help their suppliers of their products and be able to pay their own staff.
