Watching a movie from your pizza box: the Blockbuster Box
Pizza Hut created a pizza box that turns into an impromptu projector, the Blockbuster Box! Just create the projector, put your mobile in place and enjoy a movie. An innovative marketing campaign by Pizza Hut Hong Kong. This innovative marketing campaign has been launched by Ogilvy & Mather Group in Hong Kong for Pizza Hut Hong Kong.
The Blockbuster Box
This innovative marketing campaign has been launched by Ogilvy & Mather Group in Hong Kong. Targeted at bringing in consumers of the young Hong Kong crowd, the project brings together pizza and movies. The Blockbuster box is basically the same pizza box you’ve dealt with as long as pizza has been in boxes. The design however introduces a perforated circle located in the front of the box. Second a plastic lens is placed in a void on the mini-support that’s put in the center of the pizza. When the goods arrive at home, simply pop out the hole, push in the friction-fit lens, and use your phone to scan a code and pick your movie from the Pizza Hut’s selection. In the meantime enjoy your slice of pizza!
Bron: This Is Insider
Website: Pizza Hut
