Wallvertising by Pieter Ceizer for Warsteiner
In 2014 the premium beer brand Warsteiner had several walls decorated with a unique design in Amsterdam and Rotterdam. These authentic ‘wallvertising’ was made by artist Pieter Ceizer (from Amsterdam) and is to admire at café PIEK (Rotterdam), the Ruyschkamer (Amsterdam) and the ‘We Are Labels’ boutique in the Pijp (Amsterdam).
This project is inspired by the old New York phenomenon of ads that are painted on the sides of buildings, remnants of a lost era of urban life. Warsteiner wants to support the comeback of this traditional art form, because it brings back the craft and centers the artist.
Wallvertising – display the correct message
Pieter Ceizer plays not only with images, but also knows for each brand how to convey the right message in its own style. Expect unexpected puns that directly capture the essence such as “The biggest small family brewery” for Warsteiner. At the individual sites Pieter Ceizer knew how to subtly process the identity of cafe owners in his murals. “Brothers from other mothers” in the cafe De Ruyschkamer refers to the two young owners, who are brothers, but do not have the same mother. When entering café PIEK the intimate nature of the cafe is immediately clear by the artist interpretation: “Where everybody knows your name.”
Warsteiner + art and creative initiatives
The Warsteiner family has a special relationship with art and creative initiatives for generations . The family does not only has an impressive art collection, but also has close ties with several artists. Four years ago, Warsteiner Netherlands launched a seeding program in cooperation with BLEND \ BUREAUX. With this program the premium beer brand supports initiatives in the art- and fashion scene, such as exhibition openings and other events where a creative approach has been put central.
Bron: Warsteiner
