Upselling with a luxury bathing service
Image: Freepik via flaticon_com (CC 3)
At the Ritz hotel in Kuala Lumpur, you can choose a bath ‘fragrance line’ from a Bath Menu. A luxurious gesture … We wrote about the Bath Menu in our publication ‘Royal hospitable gestures’ in April 2013.
Luxury bathing service at St. Pancras Renaissance Hotel
Recently we read an article on Luxury Launches that the St. Pancras Renaissance Hotel is bringing back the Bath Ritual. This (free) service is only available to guests of the suites of the hotel. The guests can choose between 3 rituals: Journey to India, Journey on the Silk Route and Journey to Africa. The bath will be prepared while guests drink or dine. After returning to your room, your bath will be ready and you can bathe with a set of fragrances, body oils and unguents, while enjoying a cup of tea and a slice of cake or something healthy. After this relaxing bath you can use the lotion from one of the ‘ritual bath’ lines.
Inspiration: More luxury hotels offer a ‘bath butler’ service. The butler comes to your room with the luxury bath products the hotel offers, you choose the one you prefer and buy it. If a hotel offers the right products this might be a form of upselling.
Website: www.marriott.co.uk
