Trends we spotted | Week 47
Outback Steakhouse launched Steakmas
McDonald's is launching their McValue platform in US Restaurants in 2025
The ‘All I want is Chipotle’ box
Drippy's Rotterdam - credits Stacii-Samidin - Kaj & Colin - credits Jasper Mulder
Restaurant van het Jaar van JRE-Nederland is restaurant Spetters in Breskens
KULT Kefir -an organic, healthy drink based on water kefir
Ode aan de Amsterdamse bruine kroeg door auteur Jelle Koolschijn en fotograaf David van Dartel
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Spotted on Instagram: A Snowglobe Christmas Cocktail! A G&T with edible white glitter and edible crocs and frozen Rudolph cream on hot chocolate!
- Holiday season inspiration from Australia, Outback Steakhouse launched Steakmas, with a ‘Koala on the Walla’.
- Chipotle Mexican Grill recently announced it is bringing back three of its best-selling merchandise in their ‘All I want is Chipotle’
- Restaurant Spetters in Breskens has been named ‘Restaurant of the Year’ by restaurant association JRE-Nederland.
- KULT Kefir is an innovative Belgian brand which sells an organic, healthy drink based on water kefir. You can order it at different restaurants and bars and it’s now also available in supermarkets in the Netherlands.
- Youtuber Kaj Gorgels and culinary influencer Colin Knopper are opening burger restaurant Drippy’s in Rotterdam in cooperation with the CEO of the restaurant chain ‘De Beren’.
- McDonald’s will launch their McValue platform in US Restaurants next year!
Enjoy reading!
Viral Snowglobe Christmas Cocktail
Spotted on the Instagram account of Bailey Campbell, a Snowglobe Christmas Cocktail! Perfect for the holidays or for a girls night of cocktails. The ingredients of this cocktail – basically a G&T with edible white glitter – are mentioned in the reel. Bailey Campbell shares more ideas on her website, linked in the title. We think you can create more snowglobe-like cocktails!
Edible crocs anybody?
We have seen many variations of crocs but edible ones? Spotted on the Instagram account of Today Dessert! Would make a great Secret Santa present for those asking for crocs!
Dit bericht op Instagram bekijken
Frozen cream (Rudolph) floats
Great in hot chocolate, especially for kids! Spotted on the Instagram account of Neha Gandesha, linked in the title. All you need is a cupcake case and squirty cream plus some candy eyes, a red smarties nose and a Matchstick split in 2 for his antlers! A simple but great holiday season treat for kids and your own inner child!
Dit bericht op Instagram bekijken
Holiday season inspiration from Australia | Outback Steakhouse launched Steakmas
Outback Steakhouse® is at it again, serving up the Aussie spirit with the official launch of Steakmas, a sizzling celebration packed with seasonal flavors, holiday fun and surprises all season long as the ‘Koala on the Walla’ takes over as the official mischief-maker and decider of who has been good for goodness steak. From festive new dishes and cocktails to holiday merch, Steakmas at Outback has everything you need to make the season ‘koala-ty’ from now until January 1st.
A steak-tacular time with the real star of Steakmas: the “Koala on the Walla.” Outback’s mischievous “Koala on the Walla” mascot is back, calling the shots on who’s been nice enough to receive the gift of Steakmas cheer! Check out their press release in the link in the title.
We love this ‘rumour around the brand’ idea! Which mascot could your restaurant use and which nicknames can you cook up for Christmas?
The ‘All I want is Chipotle’ merchandise for the holiday season
Less original than the merchandise at Outback Steakhouse’s ‘Steakmas’ but chains in the US often create merchandise for fans over the Christmas period. Chipotle Mexican Grill recently announced it is bringing back three of its best-selling, viral products: Cilantro Soap, the “Water” Cup Candle and Car Napkin Holder, the perfect gifts for Chipotle fans this holiday season. More details in their press release, linked in the title!
What can you come up with as merchandise for Christmas? A Christmas ball filled with a cocktail? A special recipe on a Christmas card? A mascot in Christmas clothes? A Christmas decoration with your name on it?
Restaurant of the Year from JRE-Netherlands is restaurant Spetters in Breskens
Restaurant Spetters in Breskens has been named ‘Restaurant of the Year’ by restaurant association JRE-Nederland. The restaurant in the province of Zeeland, owned by top chef Laurent Smallegange received the professional award during JRE-Nederland’s End of Year Dinner in Maastricht.
JRE-Nederland states that at Restaurant Spetters you have a beautiful view of the Westerschelde and the sailing boats departing towards Vlissingen. Furthermore, JRE-Nederland praises Restaurant Spetters with their ambience that is inviting and relaxed, which is in relation to the renewed, playful and casual cuisine. ‘This award-winning restaurant will undoubtedly amaze your taste buds and provide an extraordinary gastronomic experience.’
Restaurant Spetters has held a Michelin star since 2013, after which owner Laurent Smallegange became ‘Promise of the Year’ at Gault&Millau in 2015, won the JRE-Netherlands award Chef of the Year in 2016 and the JRE-Jeunes Restaurateurs International Heritage Award in 2017. Restaurant Spetters’ website is linked in the title.
KULT Kefir | An organic, healthy drink based on water kefir
KULT Kefir is an innovative Belgian brand focused on developing an organic, healthy drink based on water kefir. This drink is created by fermenting fruit and water using kefir grains, resulting in a light, sparkling taste. The fermentation ensures that very little sugar remains in the kefir and healthy acids are created.
Besides its focus on health and taste, KULT attaches great importance to sustainability. The brand works exclusively with organic ingredients and strives to leave a minimal ecological footprint. Cans are lighter than glass and can be recycled endlessly. In addition, production is carried out entirely locally. KULT Kefir has been available in the Netherlands for some time, at shops and catering outlets such as EkoPlaza, Marqt, Stach and SLA. More about the brand on their website, link in title.
Youtuber Kaj Gorgels opens burger restaurant Drippy’s in Rotterdam
Kaj Gorgels, known a.o. from YouTube and as a TV presenter, is striking out on a new path. Together with experienced hospitality entrepreneur and CEO of De Beren Ad Schaap and culinary influencer Colin Knopper, he is opening burger restaurant Drippy’s on Rotterdam’s famous Stadhuisplein. What can guests expect at Drippy’s? The immensely popular smashburgers in various versions, a contemporary interior and perhaps a glimpse of Kaj Gorgels in the restaurant. ‘After months of preparation, tasting and fine-tuning, it’s finally here. It’s fantastic to be able to open something that was once an idea, is for real now,’ shares Kaj. ‘Opening my own restaurant is a boyhood dream of mine. To be able to do this together with seasoned hospitality entrepreneur Ad and culinary genius Colin, is really the topping on the burger.’ Drippy’s opens on November 30! Their website is linked in the title.
McDonald’s is launching their McValue platform in US Restaurants in 2025
Next year, McDonald’s is giving customers even more ways to enjoy the food they love, for less. Starting Jan. 7, the Golden Arches will introduce its highly anticipated new value platform, McValue, in restaurants across the US.
McValue will include current fan-favorites like the $5 Meal Deal, exclusive in-app offers, and local food and drink deals – plus, a brand new Buy One, Add One for $1 offer on popular items for breakfast, lunch and dinner. In short more choices, any time hunger strikes. More details in their press release, link in the title.
