Trends we spotted | Week 41
Trends in het kort
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week amongst others, links to articles about the expansion of Paris based restaurant Cala, they use robotica to create fresh pasta dishes. And supermarket Jumbo in the Netherlands designates 200 cash registers for ‘checkout chats’ or as they call them ‘kletskassa’s’.
In their stories Starbucks re-announced their global ‘Starbucks Greener Stores’ commitment and McDonald’s announced that they will accelerate climate actions to reach net zero emissions by 2050. Promising is the affiliation with organizations as the United Nations (McDonald’s) and the SCS Global Services and World Wildlife Fund by Starbucks.
Accor & Ennismore announced a joint venture in which both chains contribute their added value. The joint venture will make Ennismore the largest and fastest growing lifestyle hospitality company.
A great initiative by 3 French companies: the Citroën Skate. Citroën created 3 new service pods with Accor and JCDecaux: Sofitel En Voyage, Pullman Power Fitness and JCDecaux City Provider.
Grey Poupon, the mustard brand created a limited edition La Moutarde Vin. A viognier wine infused with mustard seeds, would you like to try it?
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Expansion of Paris based restaurant Cala | They uses robotics to create fresh pasta dishes
Cala, a French startup using advanced robotics to make high-quality meals accessible to everybody, has recently announced a €5.5 million Seed investment, led by BACKED VC. The fresh capital will be used to expand its fully autonomous restaurant chain in France, and explore new locations in Europe. Although the idea started years back they opened their first restaurant earlier in 2021 in Paris’ fifth arrondissement. Customers order food via a terminal in the restaurant and select the type of pasta and sauce that they want. The robot then prepares the order and this preparation is entirely visible to customers in the restaurant.
Re-announcement of the global ‘Starbucks Greener Stores’ commitment
We wrote about the first announcement by Starbucks back in 2018 in our ‘trends we spotted week 38’ – now with the deadline of 2025 approaching they say they are building on a legacy as the world’s largest retail builder of LEED®-certified stores and they commit to designing, building and operating 10,000 “Greener Stores” globally by then. Starbucks teams up with experts including SCS Global Services and World Wildlife Fund (WWF) to develop new, open-sourced “Starbucks Greener Stores” framework.
Championed by Starbucks partners (employees) who are accredited sustainability experts and advocates, Starbucks Greener Stores will be operated sustainably while helping the company avoid $50 million in utilities expenses over the next 10 years. More information in the link to the Starbucks Stories in the title.
Closing of joint venture between Accor & Ennismore
Ennismore becomes the largest & fastest growing lifestyle hospitality company and Accor becomes the majority owner of the new entity with 66.67% of the shareholding and Sharan Pasricha with 33.33% holding. This joint venture brings together the Ennismore know-how in building brands with purpose through creative storytelling, design and authentic experiences with Accor’s wealth of knowledge in delivering scale, network growth and distribution.
Sharan Pasricha, Founder & Co-CEO and Gaurav Bhushan, Co-CEO, will lead the asset light entity which will run autonomously, comprising 14 hotel & co-working brands and a collection of over 150 culturally relevant and diverse restaurants and nightlife destinations. The portfolio today includes 87 properties globally, with an additional 141 hotels in committed pipeline across different regions, operating under unrivalled brands including 21c Museum Hotels, 25hours, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From_. Check out the press release for more information, link in the title.
The Citroën Skate | Three new service Pods – Sofitel En Voyage, Pullman Power Fitness and JCDecaux City Provider
Great initiative by 3 French companies. This brand new mobility platform offers urban experiences curated by three partners’ know-how and expertise. It is built on a layer of technological, electric and autonomous Citroën mobility – The Citroën Skate. The three Pods illustrate the concept and extent of its potential, which is possible because of its open-source approach. Two Pods were developed with Accor and highlight two of the luxury, top-of-the-line brands in its portfolio: Sofitel (Sofitel En Voyage) and Pullman (Pullman Power Fitness). The third was designed with JCDecaux: JCDecaux City Provider. More information in the press release, link in the title.
McDonald’s accelerating climate action to reach net zero emissions by 2050
McDonald’s Corporation has announced its commitment to achieve net zero emissions across its global operations by 2050. As part of this initiative, the Company is joining the United Nations Race to Zero campaign and signing on to the Science Based Targets initiative’s (SBTi) Business Ambition for 1.5°C campaign. In pursuit of a 1.5°C future, McDonald’s will increase the emissions reduction levels in its existing 2030 science-based target across all scopes of emissions in line with developing SBTi best practices and will set a long-term reduction target to reach net zero emissions. Efforts underway since 2018 have already resulted in an 8.5% reduction in the absolute emissions of restaurant and offices and a 5.9% decrease in supply chain emissions intensity against a 2015 baseline. More in their statement of October 4th, link in the title.
La Moutarde Vin
Okay, white wine with mustard seeds? Well we were kind of happy to read that this limited-edition white wine by the mustard company Grey Poupon was already sold out. It sounds like the American way – we can combine anything we want. The description of the wine: Viognier 2020, Bright hints of spice, pronounced citrus and floral characteristics balanced by vibrant acidity. With the typical texture and roundness on the palate you’d expect from a Viognier. Each bottle is infused with Grey Poupon mustard seeds. Would you like to taste it?
Supermarket Jumbo designates 200 cash registers for checkout chats
Dutch supermarket Jumbo has announced that 200 of its checkout counters will be turned into a ‘Kletskassa’, or chat checkout. At a Kletskassa, customers aren’t rushed and cashiers make time for a friendly chat. More information in the article at Trendwatching, link in the title. Inspiration for parts of your terrace, bar or restaurant? A part of your staff as ‘chatters’?
