Trends we spotted | Week 32
Trends we spotted
Crystal Lagoons will open a Public Access Lagoons® in Seville
Duvel X Iwan-Smit - credits Simone Michielsen
Ras Al Khaimah's leading lifestyle developer will be present throughout the month of August at Harrods
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Seville is getting a Crystal Lagoons project aka a Public Access Lagoons Meanwhile, there are quite a few lagoons in the pipeline for Europe.
- Ras Al Khaimah’s Al Hamra is targeting UK and overseas investors with a month-long, PR concept at Harrods. Opening in August.
- A research institute in Japan for a special dish! The dish: raw eggs over rice or as they call it: Tamago Kake Gohan (TKG). Ever heard of yuzu eggs or wine eggs?
- Frittenwerk already has 40+ branches in Germany. They are ready to open branches outside Germany as well. Check out their marketing! Really cool.
- Dutch GP announces biggest ever flag campaign in Dutch sports history.
- Saudi Arabia has unveiled the designs for 11 new stadiums for the 2034 World Cup as part of its bid book. Extraordinary architecture!
- McDonald’s is testing a ‘Big Arch’ burger in Portugal.
- Savor has developed a technology that turns carbon into cooking fats, oils, and other food products, like butter.
- Artist Iwan Smit designed the 2024 Duvel Glasses. The theme for the design is, ‘making a real connection’.
- And a reel about a Cherry Crioche, created by chef Dmytro Zhukovets. More inspiration on his Instagram account!
Enjoy reading!
Crystal Lagoons expands in Europe with new Public Access Lagoons® Project in Seville
Crystal Lagoons continues to revolutionize cities worldwide by bringing the tropical beach lifestyle through its Public Access Lagoons® model, also known as PAL® model. We wrote about the lagoons in Orlando before. The global expansion of the multinational innovation company, which totals 1,000 projects in different stages of development and negotiation in 60 countries, is now evident in Europe with a new complex in Seville, a Mediterranean city and one of the most iconic and attractive in Spain, which will have a Caribbean atmosphere thanks to the new project of the company. More details in their press release, link in the title.
Ras Al Khaimah’s Al Hamra targets overseas investors with a month-long, special activation at Harrods in London
Al Hamra, a pioneering lifestyle developer and real estate investment company in Ras Al Khaimah, will be targeting UK and GCC investors (the Gulf Cooperation Council, a political and economic alliance of six countries in the Arabian Peninsula. Its members are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates) and residents via a special activation in London at the world’s leading luxury department store, Harrods. It will be open the whole month of August.
Part of a wider initiative to connect with target audiences in key locations, Al Hamra’s Harrods activation will allow potential investors to explore Destination Al Hamra in Ras Al Khaimah and the premium lifestyle it offers. Among the pipeline of exciting projects being showcased to Harrods visitors is the Waldorf Astoria Residences Ras Al Khaimah – the emirate’s most prestigious address. More details in their press release, link in the title.
Raw eggs over rice | Tamago Kake Gohan (TKG) at the pop-up Phantom Egg Shop
A dish from Japan, raw eggs over rice or as they call it Tamago Kake Gohan (TKG). They even created an institute for this dish, the “Japan Tamago Kake Gohan Research Institute” out of their desire to pursue that simple, unchanging deliciousness. They will be carrying out activities that enrich the soul through food, such as holding research events to create the ultimate egg on rice and disseminating information about Japanese food culture.
They run pop-up shops in Tokyo, called Phantom Egg Shop. Here you can grab their specially crafted soy sauce and high quality eggs from all over Japan. They also support small farmers and have unique options like yuzu eggs, wine eggs, and award-winning varieties. Check out the reel below by, Vivian | NYC food + Travel, or the website of the research institute.
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Frittenwerk | Example for the marketing of selling fries
It’s a Valora brand: Frittenwerk. Their first location opened in 2014 and now the chain has 40 plus locations in Germany. They sells ‘loaded fries’ or modern interpretations of the Canadian bar classic: poutine. Many of their fries dishes are vegan and what we really love is their marketing. The feel-good ambiance in their restaurants translates to Instagram. Check out the vibe in the reel below or on their Instagram, we love their sayings like: ‘Fries before Guys’ | ‘Thank God it’s Friesday’ | ‘Exercise, I thought you said extra fries’. Check out their fan shop!
Frittenwerk is mainly found in city centres, it also has locations in shopping centres and railway stations in large and medium-sized German cities. With its fully developed self-service concept, Frittenwerk is one of the leading fast-casual dining chains of the German-speaking world. Check their website in the link in the title. We have read that they want to expand to other countries.
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Largest Flag activation in Dutch Sports History at the Formula 1 Heineken Dutch Grand Prix 2024
The Formula 1 Heineken Dutch Grand Prix comes with a revamped pre-race show. Just before the race, there will be a show with performing artists and a flag activation. The organisers hope to create the “biggest flag activation ever in Dutch sports history”. Taking place on Sunday just before the start of the Formula 1 race, the show will feature performances by Kris Kross Amsterdam, Tino Martin, and Hans Klok. Together with the 90,000 fans in the stands, these artists will create an unparalleled flag activation.
Saudi Arabia reveals all 15 stadiums for the 2034 World Cup
A special article on all 15 stadiums for the 2034 World Cup in Saudi Arabia, on the website of Dezeen, architecture & design magazine, link in the title. The renders of all new stadiums look very futuristic. Saudi Arabia has unveiled the stadiums that will host games at the World Cup in 10 years’ time, including a venue built on The Line at Neom and a stadium informed by the bark of a tree. Interesting shapes, heights etc. for those football fans who want to be there in 2034 and for the people who love modern architecture!
Big Arch burgers at McDonald’s Portugal
An article about “McDonald’s is sharing new details about one of its biggest burgers ever” on the website of the magazine Food & Wine, link in the title. In the second quarter of this year, the company announced that its global sales fell for the first time in nearly four years due to inflation-weary consumers growing tired of rising burger prices. An interview with CEO of McDonald’s, Chris Kempczinski. In this article he talks about how this dip is forcing a ‘comprehensive rethink’ of pricing and its value strategy. And that apparently includes offering bigger burgers too. Which are tested at McDonald’s Portugal and Canada.
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Butter made from CO2
Savor has developed a technology that turns carbon into cooking fats, oils, and other food products. They’ve now claimed to have created a dairy-free butter alternative—and are working on alternatives to ice-cream, cheese, and milk—through a thermochemical process that builds fat molecules, creating chains of carbon dioxide, hydrogen and oxygen.
As they say on their website: “Savor makes delightfully rich foods without animals, farmland, fertilizers, hormones, or antibiotics. These are real fats, not a substitute. That means all the calories to carry all the flavor. All they lack is the compromise – on performance, environmental impact, or price. Check out their website, linked in the title for more details. Or check their TikTok post about testing the butter in croissants!
Artist Iwan Smit designed the Duvel Glasses | With as theme, ‘making a real connection’
Are you a dog or cat person? This typical question from the online dating world is the starting point for not one, but two new Duvel Designer Glasses. One glass is adorned by several mythical cats and the other by cheeky dogs. For the latest edition(s) of the Duvel Collection, the beer brand collaborated with the artist Iwan Smit from Rotterdam. The glasses are an icebreaker to discuss your love for cat or dog; that’s all it takes to connect, according to Duvel and Iwan. The new designer glasses will be available in limited editions from September 2nd.
Duvel is on a mission to make art accessible to everyone, which is why Duvel has offered a stage to special artists and performers to unleash their creative brains on their iconic glass, since 2017. You can find an overview of artists who preceded Iwan on their website.
Cherry Crioche | croissant + brioche + cherries
An interesting recipe combining brioche + croissant! Check out the reel below from Dmytro Zhukovets, a chef baker. Check out his website and masterclasses in the link in the title.
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