Trends we spotted | Week 27
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others, beer made with goose poop, ‘Wasted Potential Imperial Sout’ by Ant Brew. Would you drink it? Another brewery in Australia, has a sustainable solution for the CO2 emissions, brewery Young Henrys uses algae to cut CO2 emissions.
This July, Soho Music Month will paint the iconic streets of London with culture. With for example talks, exhibitions, music history tours and a song competition.
The Radisson Hotel Group in partnership with Madaëf announced seven Moroccan hotels, of which four will open its doors this month, located in renowned tourist areas, Al Hoceima, Saïdia and Taghazout. The Pavilions Hotels & Resorts (with Hotel The Toren in Amsterdam amongst their portfolio) enhances its guest experiences by becoming the first global boutique hotel group to accept Cryptocurrency from any country for hotel bookings.
We didn’t know the brand Frutta Bowl, but it’s a fast growing superfoods café brand. They have 30+ restaurants in East U.S. and are going to debut in California. Part of the company WOWorks’ trajectory of non-traditional restaurant growth.
Sustainability is hip and much needed, we like it when luxury companies like LVMH are investing in it! Recently the luxury conglomerate announced plans to build a new center in Saclay, France dedicated to researching sustainable production.
Click on the title if you like to read the full article. Enjoy reading!
Would you drink beer made with goose poop?
Wasted Potential Imperial Stout is produced by Ant Brew but was inspired by the microbrewery’s home city, Lahti. After being named the European Green Capital 2021 (taking the reins from last year’s winner, Lisbon), the Finnish city about an hour-plus north of Helsinki wanted to celebrate with a beer that really hammered home their “wasteless circular economy” credentials, leading to the collaboration. “The poop is used in a food-safe way to smoke malt to create a unique stout beer,” according to the announcement explains. “The goose droppings are gathered from local parks, where geese are causing a messy problem. Now, the local parks get cleaner and the special edition summer beverages are perfect for a picnic in the park-a true two birds with one stone type of solution.” More in the article at Food & Wine, link in the title. Would you like to try it?
Australian craft brewery Young Henrys uses algae to cut CO2 emissions
Another example from the beer world, found in an article at Trendwatching (more information, link in the title): Young Henrys, a brewery in Sydney Australia has created bioreactors filled with microalgae to cut its CO2 emissions, in collaboration with scientists from the University of Technology Sydney’s Climate Change Cluster. During the brewing process CO2 is naturally released. Part of that CO2 generates beer’s natural fizz, the surplus CO2 is tapped off the brewing vat and fed into a bioreactor where it is consumed by microalgae, creating both more algae and oxygen, which can then be released into the air instead of climate warming CO2.
Soho Music Month
Carnaby and Soho are joining forces to offer the perfect month for music lovers. Soho Music Month will paint the iconic streets of London with culture throughout July. Become immersed in the free music event of the summer in the 14 neighbouring streets of Carnaby and Soho this July. Music lovers can enjoy epic summer activations which will include talks, exhibitions, music history tours, a song competition and much more.
Seven new hotels in Marocco for the Radisson Hotel Group in renowned tourist areas
Radisson Hotel Group in partnership with Madaëf are proud to announce the signing of seven Moroccan hotels, of which four will open its doors this month, located in renowned tourist areas, Al Hoceima, Saïdia and Taghazout. The new portfolio consisting of resorts and residences will add over 1600 rooms bringing the Group’s Moroccan portfolio to 10 hotels, fast-tracking its strategy to reach 15 hotels in operation and under development in the country by 2025. More in their press release, link in the title.
The Pavilions Hotels & Resorts is the first international hotel group to accept cryptocurrency
In the ever-evolving world of Crypto, The Pavilions Hotels & Resorts (with Hotel The Toren in Amsterdam amongst their portfolio) enhances its guest experiences by becoming the first global boutique hotel group to accept Cryptocurrency from any country for hotel bookings, leading the tourism industry into the future of secure online payments. The have partnered with leading global Crypto-payment gateway, Coindirect, enabling customers to pay with Bitcoin, Ethereum and 40 other virtual currencies confidently and securely, 24/7. More at their press release, link in the title.
Frutta Bowl debuts in California
The fast-growing superfoods café brand, Frutta Bowl, will continue parent company WOWorks’ trajectory of non-traditional restaurant growth. Interesting development of both companies. Frutta Bowls, a WOWorks brand and the nation’s fastest-growing superfoods cafe franchise, has partnered with SteelCraft, a trendy outdoor eatery concept using shipping containers as the base of its design. Through the agreement, Frutta Bowls will debut its first restaurant in California late summer. Founded in 2016 to fulfill a need for fresh and flavorful plant-centric dining options, Frutta Bowls has since grown from its original location in Freehold, New Jersey, to more than 30 locations. From Acai to Zinc, Frutta Bowls uses only the freshest, ripest and most flavorful plant-based, whole-food ingredients featured in customizable bowls, smoothies, toasts and protein bites.
WOWorks (Watch Out World) was formed in 2020 with a mission to help guests pursue their passions and live their best lives by serving healthy, nutritious and flavorful fuel along with first-rate hospitality. Fully owned by Centre Lane Partners, LLC, WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on ancient Greek recipes in a fast-casual setting. WOWorks seeks to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail and more.
LVMH Is opening a research center that will focus on sustainable materials and biofuels
Sustainability is hip and much needed, great to watch luxury companies like LVMH investing in it! Recently the luxury conglomerate announced plans to build a new center in Saclay, France dedicated to researching sustainable production. The facility will focus on the use of new materials, innovative bio-technologies and digital data that can lead to a smaller carbon footprint and more eco-friendly practices. The research center, which is expected to open between 2024 and 2025, will host scientists, researchers and startups in co-working spaces. More information in the article on Robb Report, link in the title.
