Trends we spotted | Week 26
Lamborhini opens Tierra Viva at the Costa del Sol in cooperation with Dar Global
Luc Belaire Zeus
Ritmo y Color by McDonald's
Taco Bell is partnering with the queen of heat Paris Hilton for a 'that's hot' advice line
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about among others an interesting read on the Generative AI Innovation Center by Amazon Web Services and in the city Groningen we will get a Vegataria, the first vegetarian pop-up by the Dutch Kwalitaria chain.
Lamborghini & real estate company Dar Global will build a luxury estate at the Costa del Sol with individual villas inspired by the iconic super sports car designs. And from June until the end of September, Gucci takes over Loulou Ramatuelle on the Pampelonne shore. Great design!
Global artist Camilo joins ‘Ritmo y Color’ by McDonald’s, they are inviting fans in the USA to vote for concert destinations. And Taco Bell® celebrates the return of the Volcano menu and the brand’s first-ever pre-recorded advice Hot Line at 1-844-THTS-HOT with Paris Hilton.
The largest table in the world makes it return in France, you can enjoy lunch at a 2,5 km long table. And in London you can visit The Brig, an underground bar is so small, it only has room for four people.
Inspired by the Greek gods, Belaire created Belaire ZEUS, the world’s largest bottle of bubbly rosé. This 45-liter bottle is the equivalent to 60 standard bottles. And Aperol Spritz is creating an Italian ‘LA Spritz Piazza’ in the north of Paris on July 7 and 8. We have great squares for a similar piazza here in the Netherlands as well!
Click on the title if you like to read the full article. Enjoy reading!
Ryanair and Lonely Planet involved in new $100 million AI program by Amazon Web Services
AWS announced the Generative AI Innovation Center on Thursday with four partners: RyanAir, Lonely Planet, sales tech company Highspot and communications platform Twilio. AWS said it is starting the program to connect its own AI and machine learning experts with client business to help them develop new generative AI products, services, and processes. Chris Whyde, senior vice president of engineering and data science at Lonely Planet stated: “The AWS Generative AI Innovation Center, paired with expert-driven advice and Lonely Planet’s award-winning content, will enable us to provide more personalized travel recommendations, making travel more accessible for those around the world.” More details in the article on Skift, link in the title. Interesting read!
Vegataria in Groningen | Kwalitaria’s first vegetarian pop-up store
The quality of Kwalitaria, but 100% vegetarian. Meet ‘Vegataria’, Kwalitaria’s first vegetarian pop-up store. ‘Your new vegetarian go-to spot’ is expected to open in Groningen (city in the north of the Netherlands) in mid-July. The pop-up store will be open for at least a year and if successful, the opening of more stores will be considered. More information in their press release, link in title.
Luxury real estate by Lamborghini & real estate company Dar Global at the Costa del Sol
Lamborghini, the Italian automaker, announced a new partnership with luxury real estate company Dar Global to launch Tierra Viva at Spain’s Costa del Sol. It’s branching out into the branded residence space yet again with this exclusive complex in Benahavis that will feature 53 standalone villas, all positioned at different heights along the area’s mountainous hills with panoramic views of the Mediterranean Sea. More details of the individual villas inspired by the iconic super sports car designs in their press release, link in the title.
Global artist Camilo joins ‘Ritmo y Color’ by McDonald’s | Inviting fans in the USA to vote for concert destinations
Fans across the country are in for the hottest music and art mashup of the summer with the return of ‘Ritmo y Color’ at McDonald’s. This year, McDonald’s USA is taking the third annual celebration of Latino pride and culture to a whole new level with a fiery lineup featuring three headline performances by Colombian singer-songwriter and five-time Latin GRAMMY® winner, Camilo, plus augmented reality art installations by seven visual artists across select U.S. McDonald’s restaurants. More details in their press release, link in the title.
Taco Bell® celebrates the return of the Volcano menu and the brand’s first-ever pre-recorded advice Hot Line at 1-844-THTS-HOT with Paris Hilton
Taco Bell is coming in HOT with nostalgia for the return of the 2000s fan favorite Volcano Menu. To spice things up, Taco Bell is partnering with the queen of heat, Paris Hilton for a themed advice line: that’s hot. As promised, the fan-favorite Volcano Menu returned in the USA on June 29. More details in their press release, link in the title.
Summer stories Gucci X Loulou Ramatuelle
From June until the end of September, Gucci takes over Loulou Ramatuelle on the Pampelonne shore. Additionally, Gucci will host a pop-up boutique with a curated warm-weather selection featuring pieces exclusive to the destination. Completing the immersive Gucci beach experience, Loulou’s bar offers a menu and selection of cocktails curated by Giardino 25, the House’s all-day café and cocktail bar in the heart of Florence. Great images in the stories at the Gucci website, link in the title. Or check out the video below.
The largest table in the world makes it return in France | Enjoy lunch at a 2,5km long table
It is that time again, in France, on July 2nd 2023, the attempt will be made to break the world record for “the largest table in the world”. Last year, 10,000 people enjoyed a delicious meal together. The table stretched from Saint-Ouen to Saint-Denis, almost 2.56km long! This XXL banquet is supported by 35 participating restaurants. This initiative was created by artist Yvan Loiseau to promote solidarity amongst people. More details in their press release, link in the title.
The Brig | This underground bar is so small, it only has room for four people
If you are looking for a bar where you do not have to queue for a drink, you can turn on your own music and sit intimately with a small group. Then The Brig, located in Merchant House London, is the perfect bar for you. Up to four people can sit in this underground pub while the private bartender makes your favourite drinks.
Belaire ZEUS is the largest bottle of bubbly rose ever created
Inspired by the Greek gods, Belaire created Belaire ZEUS, the world’s largest bottle of bubbly rosé. This 45-liter bottle is the equivalent to 60 standard bottles. It is one meter tall, weighing over 72kg. Only two bottles have been created and therefore highly exclusive. It took seven years of trial and error in order to create the steel bottles, even aerospace engineers were called to help design this enormous bottle. More details in the article on Trendhunter in the link in the title. Or check out the video below.
La Spritz Piazza in Paris
Aperol Spritz is creating an Italian Spritz Piazza in the north of Paris. On July 7 and 8, a unique experience opens its doors at ‘La Caserne’: La Spritz Piazza. On the piazza you can enjoy: varied entertainment like karaoke, ping pong a photocall, colourful scenography, cutting-edge musical programming. You can make your reservations here, the ticket includes an Aperol Spritz of course (non-alcoholic version available) and you can enjoy Italian food. We know a lot of great squares in the Netherlands which are ideal for a ‘Spritz Piazza’!
Dit bericht op Instagram bekijken
