Trends we spotted | Week 26
Summercamp in the app of McDonald's
The Orient Express is back on track - credits Xavier Antoinet
Hard Rock International presents Elton John with check for Elton John AIDS Foundation at London Hard Rock Cafe. - Credits: Ben Gibson Photo 
'Jack & Coke' a can of Jack Daniels and Coca-Cola
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others ‘Jack & Coke’, a ready-to-drink pre-mixed cocktail option and Two Bit Circus from Los Angeles has ‘Story Rooms’ instead of ‘Escape Rooms’.
This July, McDonald’s USA will offer a first-of-its-kind virtual summer camp experience for fans in their app. And Airbnb is on the hunt for the world’s craziest spaces and will help foot the bill to build them. Their $10,000,000 OMG! Fund is looking for 100 great ideas!
The legend Orient Express is back on track. The Accor Group announced that they expect the train to be back in business in time for the Olympic Games in France in 2024. And Elton John gifts Hard Rock International his one-of-a-kind Gucci suit! And receives a donation of $100,000 to The Elton John AIDS Foundation.
In a world’s first Air New Zealand has introduced ‘sleep pods’ for economy class passengers to rest for four hours at a time. And opening a Crypto restaurant isn’t always easy, especially not in a crypto crash!
Click on the title if you like to read the full article. Enjoy reading!
‘Jack & Coke’ as ready-to-drink pre-mixed cocktail option
Brown-Forman Corporation and The Coca‑Cola Company announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option. Jack Daniel’s & Coca‑Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca‑Cola. The beverage will be available in markets around the world, with the initial launch planned for Mexico in late 2022.
The can and packaging will include clear responsibility symbols stating that it is to be enjoyed only by consumers of legal drinking age. The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market. A zero sugar version of the beverage will also be available.
Two Bit Circus | Story Rooms instead of Escape Rooms
Two Bit Circus, a “micro-amusement park” with arcade games, casual games, immersive experiences, and friendly robot bartenders in Los Angeles takes Escape Rooms into the future and transforms them to Story Rooms. Like the ‘Dr. Botcher’s minute medical school’ for the aspiring hobbyist surgeon or ‘Defend the Raft’. They will also open its second U.S. location in Dallas’ The Shops at Park Lane, near NorthPark. More details in the French article at Fun Fair City.
Virtual Summer Camp at the Mcdonald’s app
This July, McDonald’s will offer a first-of-its-kind summer experience for fans – including food deals, menu hacks, exclusive performances of amazing artists and merch drops – only on the McDonald’s App. It’s a virtual camp experience featuring the hottest line-up of food deals! You don’t have to wait in line for hours to get a ticket. Your all-access pass is the McDonald’s App. Check the app each day for details on how to unlock the fun.
Airbnb is on the hunt for the world’s craziest spaces and will help foot the bill to build them
Whether it’s the next boot, UFO House or a 6-ton potato, the first-of-its-size $10,000,000 OMG! Fund is seeking ideas from existing and aspiring designers, architects, DIYers and makers from around the globe. The fund’s $10 million will help finance 100 of the craziest ideas, giving 100 people an opportunity to turn them into actual Airbnb OMG! Category listings, which are Airbnb’s collection of the most unique homes. Check out the link to their press release for more details in the title.
Orient Express, the legend back on track
Almost 140 years after the first Orient Express luxury trains changed rail travel forever, the legend continues. Orient Express, artisan of travel since 1883, announces the return of its legendary train and a new and unique format.
With the support of Accor and leadership of its Chairman & CEO Sébastien Bazin, Orient Express has entrusted architect Maxime d’Angeac with a new, crucial, and historic mission: to revive the legend, by reinterpreting the decor of the Nostalgie-Istanbul-Orient-Express. In 2024, just in time for the Paris Olympic Games, the first cars designed in collaboration with the finest French artisans will unveil the new charms of the Orient Express. More details in the press release on the website of the Accor Group, link in the title.
Elton John gifts Hard Rock International his one-of-a-kind Gucci suit in exchange for his legendary Dodger’s uniform amid headlining American Express presents BST Hyde Park
As part of a legendary moment in music history, multi-Grammy award winning artist, Elton John, added his iconic Gucci suit to the renowned Hard Rock memorabilia collection at the Old Park Lane Hard Rock where he also gave an intimate performance during the festival. The signature Gucci outfit is a shawl lapel jacket, exchanged for Elton’s legendary Dodger’s uniform which was previously on display at Hard Rock Cafe. The suit was worn throughout the Farewell Yellow Brick Road Tour, and now joins Hard Rock’s collection of over 86,000 iconic music and entertainment pieces worldwide. As an added surprise, Hard Rock donated $100,000 to The Elton John AIDS Foundation, coinciding with the conclusion of Hard Rock International’s 50th anniversary and the 50th anniversary of Elton’s Madman Across the Water album. More details in their press release, link in the title.
In a world’s first Air New Zealand has introduced ‘sleep pods’ for economy class passengers to rest for four hours at a time
Understanding the importance of rest and respite, Air New Zealand has a new plan starring a new Business Premier luxury suite, a new Business Premier seat, and for the first time, bunk bed-style sleeping pods, aka Skynest. What looks like a flying train, complete with resting pods is Air New Zealand’s new Dreamliners that will make even flying economy a dream that allows economy flyers to lay flat on their journey. The Economy Skynest will offer six sleep pods for passengers, obviously at a premium for some comfortable shut-eye on an Air NZ Dreamliner. Of course, this can’t be compared to business-class comfort, as economy passengers can book four-hour slots on long-haul flights. More details in the article on the website of Luxury Launches, link in the title.
Inside the crypto restaurant after the crypto crash
When Bored & Hungry first opened in Long Beach in April, the burger joint didn’t just embrace the aesthetics of crypto culture. It was all-in on the digital money part too. Not even three months later, in the midst of a crypto crash that has some investors looking for the door, that’s not always the case. The L.A. Times, link in the title noticed on the menu mentioned prices in dollars without mentioning the prices in Ethereum or Apecoin. More details in the article!
