Trends we spotted | Week 24
Crodino Biondo nu verkrijgbaar in een 6-pack met 17,5cl flesjes
Floris Licht (Hotels for Trees) & Dirk Taselaar (Lacoly)
Four Seasons celebrates 32 Michelin stars within its restaurant portfolio
Grand Pilsener - Hertog Jan - met tijd als hoofdingrediënt
Subway® announced master franchise agreement to expand presence in Mainland China
At the editors of Horecatrends, we receive many trends from home and abroad every day. We pick out the most interesting ones, other short trends we collect in the ‘Trends in Brief’ section.
With this week links to articles on, among other things, the land-based production of Atlantic bluefin tuna by German company Next Tuna. And hotel chain Four Seasons highlights the restaurants with a total of 32 Michelin stars within their chain.
Dishes from Netflix dinner shows are on the menu at their first-ever pop-up restaurant: NETFLIX BITES. And a summer concept from London: Jack & Boule with eight bocce courts and plenty of street food and drink stalls.
Subway has entered into a master franchise agreement with the Chinese company Shanghai Fu-Rui-Shi Corporate Development Co. with a target of 4,000 new branches on the mainland in 20 years.
A tasty non-alcoholic alternative to the Spritz: Crodino! This orange non-alcoholic drink is now also available in 17.5cl bottles. Ice cubes in a large wine glass, pour Crodino on top, orange slice in and enjoy! And Hertog Jan has introduced a premium beer called Grand Pilsener, with time as the main ingredient.
Lacoly has launched a WhatsApp service that, among other things, allows hotel guests to opt to skip the daily cleaning of their room and instead have a tree planted by Hotels for Trees.
City ID has announced their expansion to a historic place in Lisbon, the Baronesa building. After renovation, the apartment hotel will consist of 88 units. And Accor has partnered with start-up Alltheway to offer a solution that simplifies travel by transporting luggage between city centres and airports. Launch is in Paris.
If you want to read the whole article, click on the title. Enjoy reading!
Four Seasons celebrates 32 Michelin stars within its restaurant portfolio
Four Seasons, has confirmed its position as a leader in the culinary world with the most Michelin stars of any luxury hotel brand. With an impressive total of 32 stars in 25 restaurants in 19 hotels and resorts worldwide, Four Seasons stands out with 27 stars awarded to its original restaurant concepts. This recognition adds to its already extensive list of international restaurant and bar accolades, including 50 Best, La Liste, Gault Millau and Wine Spectator. Watch the video below or read their press release, link in the title.
Subway® announces largest master franchise agreement in brand history to expand presence in mainland China
Subway, one of the world’s largest fast-service brands, has signed a ground-breaking master franchise agreement with Shanghai Fu-Rui-Shi Corporate Development Co. (FRS) to expand its presence in mainland China. Over the next 20 years, FRS will open nearly 4,000 Subway restaurants in mainland China, growing the brand’s current market size more than sevenfold. More details in their press release, link in the title.
Crodino | The sparkling, non-alcoholic aperitif
Crodino, the popular Italian non-alcoholic aperitif, is ready to enhance your enjoyment moments on terraces, balconies or in gardens. With its unique bittersweet taste infused with fifteen high-quality herbs and fruit extracts, Crodino has been a success in Italy since 1965 and has now introduced the 17.5cl variant of the iconic bottle. To prepare the perfect Crodino, simply pour it over ice in a wine glass and garnish with a slice of orange. Crodino invites you to discover their authentic taste and unique features at the ‘Lepeltje Lepeltje food festival’ in Utrecht, where their summer pop-up terrace will be open from June 23 to 25.
Hertog Jan launches a new beer called Grand Pilsener with time as main ingredient
Hertog Jan, the Limburg brewery, has launched a new premium beer called Grand Pilsener in Dutch supermarkets. This is their first large-scale introduction of a new lager variant. The brewers took extra time to lager the beer, making “time” the main ingredient in Grand Pilsener, resulting in a rich and full flavor. The brewery believes Grand Pilsener offers a more relaxed drinking experience by combining the characteristics of specialty beers with the refreshing drinkability of a pilsner. Check out their website, link in the title.
Hotels for Trees and Lacoly collaborate for a more sustainable hotel industry
Lacoly has launched a WhatsApp service that allows hotel guests to skip the daily cleaning of their room and instead have a tree planted by Hotels for Trees, a foundation that aims to plant more than 1 million trees annually. This also allows hotels to create a more efficient cleaning schedule while allowing guests to make sustainable choices. Lacoly’s personalized communication platform also provides guests with information and special offers, contributing to a more enjoyable stay. Hotels for Trees, founded in 2021, aims to increase its afforestation efforts with Lacoly’s new service, which has already connected partner hotels.
City ID announces expansion into historic Baronesa in bustling Lisbon, Portugal
City ID, a growing group of apartment hotels, is expanding its international presence by transforming a historic palace in Lisbon into an apartment hotel, marking its sixth location. The Baronesa, a 16th-century building located in a lively neighborhood near popular landmarks, will undergo renovations in line with its history. The apartment hotel will have 88 well-appointed apartments, an indoor garden, a swimming pool, a restaurant and other amenities. Check out their website, link in the title.
Accor enters partnership with start-up Alltheway
Accor is partnering with start-up Alltheway to offer a solution that simplifies travel by transporting luggage between city centers and airports. Travelers can check in their luggage directly at Accor hotels and it will be picked up and transported to the destination airport. Alltheway provides accessible kiosks at Paris hubs and Charles de Gaulle airport for checking in luggage, with the service initially launching between the airport and four Paris Accor hotels. Check out their press release, link in the title.
Land based production of Atlantic bluefin tuna in Germany
Germany’s Next Tuna is building the world’s first land-based source of Atlantic bluefin tuna (ABT). The company’s goal is to transform the tuna fish food industry into a circular, sustainable economy. Using a recirculating aquasystem (RAS), the company’s floating farms are protected from heat increases in the water, algal blooms, predators, and pollution. Waste from the system is collected for use as fuel or in seaweed production, and the farm itself is largely solar-powered. Next Tuna plans to offer three products and services. More details in the article on Springwise, link in the title.
Summer concepts | Jack & Boule in London’s Southbank
Yesterday (15 June) Jack & Boule opened in London on the Southbank (behind the National Theatre). An outdoor bocce court with eight courts that can be rented for 55 minutes. You can also enjoy beer, wine, cocktails and street food there. You can even bring your dog! The concept will be open for five months.
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NETFLIX BITES | Netflix food shows are on the menu in their first-ever pop-up restaurant
Netflix is cooking up a culinary space, NETFLIX BITES! Opening on June 30 in Los Angeles and this limited-edition pop-up will spotlight acclaimed chefs from popular Netflix series such as chef Curtis Stone (Iron Chef: Quest for an Iron Legend), who will collaborate with other beloved Netflix chefs including Dominique Crenn (Chef’s Table, Iron Chef: Quest for an Iron Legend), Rodney Scott (Chef’s Table: BBQ), Ming Tsai (Iron Chef: Quest for an Iron Legend), Ann Kim (Chef’s Table: Pizza), Nadiya Hussain (Nadiya Bakes), Jacques Torres (Nailed It!) and Andrew Zimmern (Iron Chef: Quest for an Iron Legend). To top it all off, fan-favorite mixologists from Netflix’s Drink Masters — including Frankie Solarik, Julie Reiner, LP O’Brien and Kate Gerwin — will craft custom cocktails for the drink menu. More details in the link in title.
