Trends we spotted | Week 18
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others HEMA’s new hospitality concept and a Ferrari-branded racetrack on top of a luxury cruise ship.
If you like to read the whole article, click the title. Enjoy reading!
HEMA its new hospitality concept
Warehouse chain HEMA is currently developing a new hospitality concept for Belgium, the Netherlands and Luxembourg. This autumn HEMA wants to open the first locations. Arnold Drijver, HEMA’s spokesman doesn’t want to share a lot of information about the new concept. He only mentioned that they’re looking for ways on how the food service industry can play a more important role within the bigger HEMA stores. Looking at other parties such as HMSHost, implementing ‘great’ hospitality concepts influences the guests’ duration time at a particular store and at the same time lead to an increase in profit in the rest of the assortment.
Foodwaste fridge
At a market in London people can bring and take food to/from a foodwaste fridge. Most of the food items are donated by restaurants and supermarkets. The food that’s stored in the fridge normally would’ve been thrown away because of the sell-by date, but with this initiative, the food can still be consumed. Products such as raw meats, fish, eggs and opened products are not allowed to be stored in the fridge. Might be an idea for food halls?
8 Celebrity-chef restaurants dominating London’s hotel scene
London has an ever-growing roster of hotels from swanky Mayfair to funky Shoreditch, and with them, a host of international celebrity chefs has arrived. Jean-Georges Vongerichten, Nobu Matsuhisa, Anne-Sophie Pic, Marcus Samuelsson, Marta Ortiz, James Durrant, Stéphane Reynaud and Ollie Dabbous are opening or have opened restaurants at London’s best and newest hotels.
Ferrari-branded racetrack on top of a luxury cruise ship
This summer, Norwegian Cruise Lines’ newest ship, the Norwegian Joy, will feature something a cruise has never offered: a Ferarri go-kart track. Not more than 10 guests will be able to take a spin in electric go-carts at the same time. The Norwegian Joy can accommodate 3,850 passengers and is Norwegian’s first purpose-built ship for the Chinese market. Pitched as a first-class experience at sea, other features include casinos, open-air laser tag course, simulator thrill rides, hover craft bumper cars, multi-story waterslides, open space park, and Norwegian’s largest upscale shopping district with luxury brands.
Starbucks announced plans for a one-of-a-kind coffee experience in Chicago
Starbucks Coffee Company announced it will open a Starbucks Reserve® Roastery in Chicago in 2019. Located on North Michigan Avenue and Erie Street on Chicago’s Magnificent Mile, the Chicago Reserve® Roastery represents the company’s third Roastery location in the U.S. following Seattle, which opened in December 2014, and New York City, which is on track to open in 2018. Tailored to the Chicago customer, the interactive four-story, 43,000-square-foot space (at this moment a Crate & Barrel store) will also be designed to bring coffee craft to life by offering multiple brewing methods, specialty Reserve beverages and mixology. Starbucks will also include fresh baking on site in all Reserve Roastery locations courtesy of Italian baker Rocco Princi. Known for his artisan breads created from traditional family recipes, Princi’s handcrafted food pairs perfectly with Reserve coffee.
