Trends we spotted | Week 16
Fatt Phill's celebrations
Disneyland Paris will become Disney Adventure World
Blue Welness by Fletcher bestaat 5 jaar
Benefit diner at restaurant Eden for Make a Memory - chef Herman Cooijmans
Armin Vahabian, owner of Fatt Phill's, is listed in the Forbes 30 Under 30 Europe
With US brand Bodega, Heineken launched 'The Boring Phone' - created by Human Mobile Devices
Paris Saint Germain & Paris Baguette in commercial Let's Paris
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A benefit dinner for ‘Make a Memory’ at Michelin star restaurant EDEN in Valkenswaard, in the south of the Netherlands, on Wednesday May 22nd.
- Blue Wellness Resorts reaches 5-year milestone. They celebrate this with various offers, also in combination with Fletcher Hotels.
- Fat Phill’s is offering 16 people free burgers for a year for their 5-year anniversary. One person per establishment will stand a chance, read how. The owner, Armin Vahabian, is listed in the Forbes 30 Under 30 Europe.
- Heineken is the official main sponsor for the 10th edition of SAIL 2025.
- During the Milan Design Week, in collaboration with US brand Bodega, Heineken launched ‘The Boring Phone’. Created by Human Mobile Devices. A mobile without social media!
- Paris Baguette has launched a special ad ‘Let’s Paris’ in collaboration with a number of Paris Saint-Germain
- Also spotted in Paris: Disco Burgers. Their burgers look tasty and different!
- A special collaboration that we would like to see in the Netherlands too! Fato a Mano, a pizza chain in London is going to sell the Margherita Sbagliata pizza by ‘World’s Best Pizza Chef’, Franco Pepe.
- A special wellness resort, built within a year with a lot of shared details on the Instagram account of Long Lane. An idea of Harrison Hide.
- Also via Instagram: Espresso Martini flights and ‘smores kits at Concorde Espresso Bar in Wilmington North Carolina. Great idea for a summer terrace!
- Walt Disney Studios in Disneyland Paris gets another name after the expansion with a new immersive area of ‘World of Frozen’: Disney Adventure World.
Enjoy reading!
Benefit dinner for ‘Make a Memory’ at restaurant EDEN (*) in Valkenswaard
Restaurant EDEN (*) in Valkenswaard will host a special benefit dinner on Wednesday May 22nd. Chef and owner Herman Cooijmans and Make a Memory are joining forces to raise money for the foundation, which photographs seriously ill, terminally ill and deceased children at the request of parents and through the mediation of care professionals. Michelin-starred chef Herman Cooijmans has personal reasons to make his restaurant available to Make a Memory completely free of charge and to work as an ambassador for the foundation. Tables are available from two people upwards and the cost per cover is 250 euros. All proceeds will benefit Make a Memory. Reservations can be made by sending an email to edwaal@makeamemory.nl. Check out the Eden Restaurant website in the title.
Dit bericht op Instagram bekijken
Blue Wellness reaches 5-year milestone in health and wellness
This year marks BLUE Wellness, Spa and Beauty’s fifth anniversary! BLUE is the wellness concept of Fletcher Hotels, consisting of several wellness, spa & beauty locations and its own product line. What once started with three BLUE locations has now grown into five luxury resorts, one wellness, two small-scale spas and one beauty salon. Obviously a milestone for Fletcher, something they want to celebrate with their guests. For example, their guests can benefit from an entrance deal that includes a total of 5 tickets from 18 April to 20 May 2024. When purchasing 2 entrance tickets, guests will receive 3 additional entrance tickets for free! And in the title a link to wellness packages in collaboration with Fletcher Hotels.
Fat Phill’s offers sixteen people free burgers for a year
For the fifth anniversary of burger restaurants Fat Phill’s, the chain is treating guests! Imagine taking a moment to immerse yourself in the tastiest Philly Cheese Sandwiches, Triple Cheeseburgers, Mozzarella Sticks or any other dish from the menu on your broke day, during your cheat day and yes, when you just have a hearty appetite? That’s what Fat Phill’s makes possible, because to celebrate in a big way, you have the chance to win one year of free Fat Phill’s. Visit your favourite Fat Phill’s location between 18 and 25 April and scan the special QR code there to sign up for Fat Phill’s big birthday party. The chain will open its first franchise location in London in summer 2024. Check out their website for locations, link in title. The owner, Dutch entrepreneur Armin Vahabian shines on Forbes 30 Under 30 list.
Heineken official main sponsor of the tenth edition of SAIL Amsterdam 2025
The tenth edition of SAIL Amsterdam will be made possible with the help of Heineken. The Amsterdam beer brewer will be the official sponsor of the largest event in the Netherlands, which will take place from Wednesday 20 to Sunday August 24th in 2025. Amsterdam will then be dedicated to fraternizing on and around the water for five days, welcoming more than 800 ships, lots of crew members and over two million visitors from all over the world. They will come together to celebrate nautical history; worldviews from every corner of the world will converge on the IJ.
The Boring Phone doesn’t distract us from what’s in front of us, our friends
Dutch beer brand Heineken® and US brand and retail marketplace Bodega have launched ‘The Boring Phone’, to help people discover there is more to their social life when there is less on their phone. Produced by Human Mobile Devices (HMD), ‘The Boring Phone’ takes things back to basics with no access to the internet, social media or other apps. The device was shown for the first time on Thursday 18th April at a pop-up Bodega at Milan Design Week; the world’s leading festival for design and innovation. More details in the press release on Human Mobile Devices, link in the title.
A great collab! | Invite an award winning chef to share one of his recipes
A great collab, we would love to see a collab of this kind in the Netherlands as well! Fatto a Mano is joining forces with Naples’ Master Pizzaiolo, Franco Pepe, in a first-of-its-kind collaboration. Franco Pepe was the recipient of the ‘World’s Best Pizza Chef’ title at the Best Chef Awards in 2021, 2022, and 2023. Franco Pepe will share the recipe for his famed Margherita Sbagliata pizza with Fatto a Mano, which will then fastidiously recreate it using the same ingredients and method. More details in the article on Secret London, link in the title.
Dit bericht op Instagram bekijken
Paris Baguette teams up with Paris Saint-Germain to broadcast its “Let’s Paris” ad around the world
Paris Baguette has released its “Let’s Paris” ad video, in collaboration with Paris Saint-Germain, the most successful football club in France, to both Korean and global audiences. The ‘Let’s Paris’ video is themed around the favorite picks of Paris Saint-Germain’s star players. The players featured in this video happily enjoy the flavors of Paris Baguette’s newest breads, adding an extra spark to their tasting adventure. More details in the press release, link in the title.
Disco Burgers spotted in Paris
A special way to serve your burgers – check out the embedded Instagram post by the Fittfoodie. The Disco Burgers can be tasted on 26 rue de Douai, Paris, France 75009. Check out the Instagram account in the link in the title.
Dit bericht op Instagram bekijken
Harrison Hide starts an exceptional Wellness resort
Harrison Hide is creating a Wellness resort in 365 days! We will try to follow his account and see how this project evolves! Join Longlane is the Instagram to follow if you’re interested, up until now no posts. He’ll be seeking input in everything from branding to menu development. He is also going to outlay transparently how a project like this is pulled off!
Dit bericht op Instagram bekijken
Espresso Martini flights and ‘smores kits
You can enjoy these at Concorde Espresso Bar in Wilmington North Carolina. Check out Jensen Savannah Nichol’s Instagram post below. They do serve more cocktail flights, by the way! Great combination! Something for beach bars?
Dit bericht op Instagram bekijken
Walt Disney Studios in Disneyland Paris will be renamed Disney Adventure World
After transporting generations of guests into the magic of movie-making, the second park at Disneyland Paris is entering a new era marked by a fresh creative vision, brand-new experiences, an expansion on a never-before-seen scale and the introduction of an all-new visual identity. To celebrate this new chapter, Walt Disney Studios Park will be renamed Disney Adventure World when World of Frozen, a new immersive area dedicated to the wintery world of Walt Disney Animation Studios’ Frozen will come to life, bordering a majestic bay. While the ongoing transformation of the park is sure to take the guest experience to a whole new level, the entire resort will continue to elevate its offerings in the coming years. More details in their press release, link in the title.
Dit bericht op Instagram bekijken
