Trends we spotted | Week 13

2-4-2024

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• On April 1^st BJ’s Restaurant & Brewhouse introduced their new Pizookie® | The Pizickle! 😉
• Interesting read about reaching out to tech-savvy travelers by Anna Randow on the website of eHotelier.
• New Stars & Awards – MICHELIN Guide Germany 2024.
• A huge urban theme park, Gravity MAX, is coming to east London May 2024.
• Opening this month in Knightbridge, SURRENNE is London’s new next generation wellbeing and longevity Members’ Club. A wellbeing brand launched by the Maybourne Group.
• Peet’s Coffee celebrates Earth Month with sustainability efforts, Earth Day discounts and initiatives.
• Restaurant Sézanne in Tokyo claims no1 spot at Asia’s 50 Best Restaurants.

Enjoy reading!

Interesting read about reaching out to tech-savvy travelers

As noted in the title, an interesting article on eHotelier by Anna Randow about reaching out to tech-savvy millennials and Gen Z travelers, link to the article in the title. According to SiteMinder’s Changing Traveller Report 2023, 66% of surveyed guests believed that their booking and on-site experience could be better if the hotel incorporated more technology. They’re quick, informed, and they know exactly what they want for their hotel experience. They are the future of travel, and as a hotelier, you need to keep up with this speedy digital transformation in order for your business to survive.

New Stars & Awards – MICHELIN Guide Germany 2024

March 26^th Michelin revealed the new restaurant selection for The MICHELIN Guide Germany at their launch event in Hamburg, press release can be found in the link in the title. One restaurant got his third star: ES:SENZ Restaurant in Grasse. The complete list can be found here, in total Germany now has:

• 10 restaurants with Three MICHELIN Stars (including 1 new)
• 50 restaurants with Two MICHELIN Stars (including 3 new)
• 280 restaurants with One MICHELIN Star (including 32 new)
• 77 restaurants with a MICHELIN Green Star (including 10 new)
• 199 Bib Gourmand restaurants (including 15 new)

A huge urban theme park is coming to east London May 2024

Taking entertainment to a whole new level (literally), Gravity MAX will be spread across three floors; each filled to the brim with immersive entertainment. According to Secret London, link to their article in the title, you can expect digital darts, karaoke booths, E-Karting, action-packed VR activities and the old-school arcade games and fairground favorites.

A new era of wellbeing | SURRENNE in Knightbridge

Opening this month in Knightbridge, SURRENNE is London’s new next generation wellbeing and longevity Members’ Club. SURRENNE seamlessly blends the wonders of the earth, advancements in modern science, and cutting-edge treatments, providing a holistic approach to emotional wellbeing, and physical health. Setting a new paradigm in longevity and human optimisation, the concept is founded on science backed evidence-based protocols, co-created with the thought leaders of our generation, offering a groundbreaking menu of wellness programming.

SURRENNE is a wellbeing brand launched by Maybourne, whose prestigious global hotel portfolio includes Claridge’s, The Connaught, The Berkeley, The Maybourne Beverly Hills, The Maybourne Riviera, and soon The Emory, also set to open this month. The Club will embrace the group’s unparalleled service and peerless quality, with a new interpretation of wellness experiences.

Peet’s Coffee celebrates Earth Month with sustainability efforts, discounts and initiatives

As Earth Month (April 2024) begins, Peet’s Coffee is increasing the discount for customers who bring their own cup (BYOC) to 25 cents. The BYOC discount* will be permanent across Peet’s coffeebars and apply to any drink, hot or cold. (check out the * in their press release). In another step to reduce single-use, disposable packaging, Peet’s is also officially bringing back porcelain cups. “Dine-in” cups were shelved during the pandemic, but by the end of 2024, Peet’s will have reusable, porcelain “dine-in” cup options across all its locations.

In addition to the BYOC discount, Peet’s is offering special discounts throughout Earth Month on select items from its Spring Menu, find them in their press release, link in the title.

On April 1^st BJ’s Restaurant & Brewhouse introduced their new Pizookie® | The Pizickle!

Yesterday, Monday April 1^st 2024, BJ’s Restaurants debuted an ultra-limited edition of its world-famous Pizookie®—the Pizickle Pizookie®! This crazy-yet-somehow-delicious version of BJ’s world-famous Pizookie® topped with dill pickle slices boldly goes where no Pizookie® has gone before. For one day only on April 1, guests dining in, or ordering take out or delivery through the BJ’s Restaurants mobile app or website could enjoy a Pizickle Pizookie® or a FREE Pizookie® of ANY flavor with a minimum purchase. More details in their press release, link in the title.

Sézanne in Tokyo claims no1 spot at Asia’s 50 Best Restaurants

The prestigious ceremony, sponsored by by S.Pellegrino & Acqua Panna, was held in collaboration with host destination partners Ministry of Agriculture, Food and Rural Affairs (MAFRA) and the Seoul Metropolitan Government. Check the full list here and their press release in the link in the title.

Restaurant Sézanne is helmed by chef Daniel Calvert and offers neo-French cuisine that showcases modern classics with expert precision, incorporating high-quality Japanese ingredients. Situated on the seventh floor of Four Seasons Hotel Tokyo at Marunouchi, the restaurant draws inspiration from the eponymous town in France’s Champagne region.

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