21-12013

TrackMyMacca for Aussies

21-1-2013

McDonald’s in Australia, better known as Macca’s, introduced a new iPhone app. With the app ‘TrackMyMacca’s’ the guest can see where the ingredients originate from and what happens before they are served. Another example of transparency at McDonald’s. In Canada they’ve created a YouTube movie about the difference between the hamburger in an ad and in your own box. There is also a ‘behind the scenes‘ about the French fries.

Bron: PSFK

Website: McDonalds Australië

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TrackMyMacca for Aussies

21-1-2013

McDonald’s in Australia, better known as Macca’s, introduced a new iPhone app. With the app ‘TrackMyMacca’s’ the guest can see where the ingredients originate from and what happens before they are served. Another example of transparency at McDonald’s. In Canada they’ve created a YouTube movie about the difference between the hamburger in an ad and in your own box. There is also a ‘behind the scenes‘ about the French fries.

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