20-62013

The wearable movie

20-6-2013

Again a brilliant advertising of Coca-Cola to share ‘happiness’. In the animated movie ‘The wearable movie’ Coca-Cola wants to deliver fans all of the world a smile. The concept was developed by Ogilvy and created by Psyop. Each frame of the movie was put on a t-shirt and sent to fans. The fans were asked to take a picture of themselves with the t-shirt. These pictures were combined to recreate the animated movie of all Coca-Cola’s fans.

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Website: Coca Cola

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The wearable movie

20-6-2013

Again a brilliant advertising of Coca-Cola to share ‘happiness’. In the animated movie ‘The wearable movie’ Coca-Cola wants to deliver fans all of the world a smile. The concept was developed by Ogilvy and created by Psyop. Each frame of the movie was put on a t-shirt and sent to fans. The fans were asked to take a picture of themselves with the t-shirt. These pictures were combined to recreate the animated movie of all Coca-Cola’s fans.

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