The Social Shot | Drink Yourself
‘The Social Shot’ is a mobile bar-tending-robot that computes personality-profiles based on datasets acquired through Facebook to mix individualized drinks. Each of the ingredients represents one value in the ‘Big Five’, a popular factor model in personality psychology which reduces a humans personality to five fundamental traits. The Social Shot has an exact volume of 2cl.
The Social Shot – Facebook profile
Each trait is paired with one ingredient for the drink. The result is a drinkable and visualized diagram based on the user’s Facebook identity. The percentage level of each personality trait controls the respective ingredients quantity in the overall mix. As a consequence, a Facebook user whose profile suggests a smaller amount of conscientiousness will receive a shot with less vodka. The graphic translation of abstract datasets into something that is not only readable like a diagram but also tangible allows an unusual glimpse at the value and significance of the user’s personal data.
Social media – technology – cafés
The Social Shot is a great example of how social media meets technology and cafés. The creators of this shot want to show how to implement social media and social behaviour of a customer into the café. Above all it’s a nice gimmick, check their YouTube video here.
The technique of customized drinks based on your social media behaviour could probably also be implemented into dishes. We wonder what we would be served!
Website: The Social Shot
