The revolution of SUGO Pizza | plant-based is the new standard
SUGO
SUGO
SUGO Pizza, known for its airy, square pizza al taglio, is charting a new course this month. Where previously vegan dishes were marked on the menu, a marking is now placed behind dishes with animal products. “With a daring new menu, we are breaking into the future with a bang,” says director Hugo Kruijssen about the company’s new direction.
Animal products normally predominate in the catering industry, SUGO on the other hand, is changing course. The group responds to the fast-growing demand for healthy and plant-based food. On the menu, the conscious consumer will find, for example, the completely plant-based pizza with lamb kebab, red onion and a dressing of garlic and pimentón. “If we continue to do things as we always do, things will never change. We want to be a frontrunner in this and introduce our guests to the high-quality and tasty alternatives to animal products that are currently available on the market. We want to introduce a large audience to plant-based products in an accessible way and tasty products.” In addition, the cappuccino will also be served with plant-based milk as the standard. However, cow’s milk will not be banned completely. Those who prefer not to have plant-based milk will pay a small additional charge for regular milk.
New addition to the menu for SUGO Pizza
In addition to the mostly plant-based dishes, the menu will also take a new direction with the indication of the ingredients. Dishes with, for example, egg, milk or meat, are indicated with a logo of the product in question. “At SUGO Pizza we are known for surprising ingredients and exciting flavours. But we also attach great importance to sustainable products. As far as we are concerned, a largely plant-based and varied diet is the future. That does not mean that animal products will completely disappear. But as far as we are concerned, plant-based will be the base” says Kruijssen. In addition, the Roman pizza is characterized by the special high-protein flour, which makes it easily digestible. The dough doesn’t contain fat and considerably less carbohydrates than an average pizza.
Collaboration Redefine Meat
SUGO Pizza is also entering into a partnership with Redefine Meat, a company that focuses on the development of so-called ‘new meat’, which has the same taste, texture and juiciness as animal meat.
Website: SUGO Pizza
