The outdoor-focused collection by Marriott Bonvoy will launch in 2025

23-12-2024

  • Marriott International Explores the Outdoors - credits Postcard CabinsMarriott International Explores the Outdoors - credits Postcard Cabins
  • Marriott International Explores the Outdoors - credits TrailbornMarriott International Explores the Outdoors - credits Trailborn
  • Marriott International Explores the Outdoors - credits TrailbornMarriott International Explores the Outdoors - credits Trailborn
  • Marriott International Explores the Outdoors - credits TrailbornMarriott International Explores the Outdoors - credits Trailborn
  • Marriott International Explores the Outdoors - credits TrailbornMarriott International Explores the Outdoors - credits Trailborn
  • Marriott International Explores the Outdoors - credits Postcard CabinsMarriott International Explores the Outdoors - credits Postcard Cabins
  • Marriott International Explores the Outdoors - credits Postcard CabinsMarriott International Explores the Outdoors - credits Postcard Cabins
  • Marriott International Explores the Outdoors - credits Postcard CabinsMarriott International Explores the Outdoors - credits Postcard Cabins
  • Marriott International Explores the Outdoors - credits TrailbornMarriott International Explores the Outdoors - credits Trailborn
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Marriott International is diving into the outdoor travel market by acquiring Postcard Cabins, a startup with 1,200 tiny cabins near U.S. parks and urban hubs. This move supports a new outdoor-focused collection by Marriott Bonvoy launching in 2025, aimed at travellers seeking nature experiences with modern comforts. Alongside Postcard Cabins, Marriott is partnering with Trailborn to cater to the growing demand for upscale outdoor stays.

3 minutes read

The outdoor-focused collection by Marriott Bonvoy includes the portfolio of Postcard Cabins and Trailborn

With these outdoor-focused deals, Marriott aims to offer guests and Marriott Bonvoy members more choice in traditional and alternative accommodations in nature-forward destinations, where consumers have shown growing interest in being immersed in nature without sacrificing comfort. Underscoring Marriott’s focus on the outdoor lodging segment, the company plans to launch an outdoor-focused collection in 2025, anchored by these founding deals.

“Marriott has long been committed to offering incredible travel experiences for every trip purpose. As guests are increasingly interested in nature-immersive travel, we are excited to build on the incredible breadth of our portfolio and welcome the Postcard Cabins and Trailborn portfolios to Marriott Bonvoy as we deliver more accommodations and experiences in awe-inspiring destinations,” said Leeny Oberg, Chief Financial Officer and Executive Vice President, Development, Marriott International. “Whether you’re looking for bespoke lodging near natural wonders, an elevated camping experience, or off the beaten path excursions in nature, our planned outdoor-focused collection is expected to offer a broad array of options for seasoned adventurers and first-time explorers.”

Immersive Lodging for Outdoor Adventures

The Postcard Cabins and Trailborn portfolios are set to enhance Marriott Bonvoy’s already robust portfolio of exciting destinations across the globe with the addition of alternative accommodations such as tiny homes and cabins in natural destinations and unique lodging near outdoor wonders like national parks, deserts, ski areas and shorelines.

Postcard Cabins part of  the outdoor-focused collection by Marriott Bonvoy

Marriott has acquired the Postcard Cabins brand, which was formerly known as Getaway Outposts. The Postcard Cabins portfolio provides individual travellers and small groups the opportunity to unplug and enjoy nature. Each property, which consists of groupings of tiny cabins, is located within two hours’ drive of major metropolitan areas. Set on expansive woodlands, the cabins are dog-friendly and feature modern design, private bathrooms, full kitchens, and ample space between cabins for privacy and relaxation. The current Postcard Cabins portfolio, comprised of 29 properties with over 1,200 cabins across the U.S., will operate under long-term agreements with Marriott. The Postcard Cabins portfolio is also expected to be part of Marriott’s planned outdoor-focused collection with expected integration into Marriott’s system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.

Long-term agreement to add Trailborn’s portfolio to Marriott’s system

As an innovative outdoor hospitality brand, Trailborn is focused on bringing bespoke hotels built for adventure to the great American outdoors. Trailborn’s current and pipeline portfolio consists of 559 rooms across five iconic outdoor destinations, with several projects in development. They have locations near Rocky Mountain National Park, Grand Canyon and in Highlands, NC, with properties to come in Wrightsville Beach, NC, and Mendocino, CA. Trailborn offers design-forward accommodations inspired by each property’s unique locale, experience-driven programming, curated food and beverage offerings, and insightful property teams to help guests chart their exploration. Trailborn’s current portfolio will be part of Marriott’s planned outdoor-focused collection, with expected integration into Marriott’s system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.

Exciting development opportunities for franchisees and owners

With a focus on upscale and upper-upscale accommodations in nature-forward destinations, Marriott’s anticipated outdoor-focused collection is expected to be conversion friendly, providing exciting opportunities for franchisees, owners and developers looking to affiliate their outdoor-focused properties with Marriott’s powerful portfolio and Marriott Bonvoy, with over 219 million members.

We have written about Marriott Bonvoy before. 

Website: Postcard Cabins, Trailborn, Mariott

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