The first Starbucks store in Rome has opened
Open - the first Starbucks store in Rome
Open - the first Starbucks store in Rome
Open - the first Starbucks store in Rome
Open - the first Starbucks store in Rome
Open - the first Starbucks store in Rome
Open - the first Starbucks store in Rome
We were kind of surprised to read the press release of the opening of the first Starbucks store in Rome. Although we all know that the Italians love their espresso, ristretto and cappuccino, which are often described as the best coffees in the world, we thought there would be more stores already. But they’re going fast now: at the end of May they will also be opening two new stores in Roma Termini Station.
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The first Starbucks store in Rome is located at Piazza Montecitorio
The first Starbucks store in Italy’s capital city has opened last week in partnership with Percassi, Starbucks exclusive Italian licensee partner. Located in Piazza Montecitorio – the historic and political heart of the ‘Eternal City’. This is Starbucks 25th store in Italy, part of a broader expansion plan to bring the unique Starbucks Experience to even more Italian customers. The two other Starbucks stores that will open at the end of May will be located in Roma Termini Station, a grab&go in the basement and a store on the terrace, to welcome tourists, commuters and locals when they arrive in Rome. The openings are creating a total of 45 new jobs.
Since entering the Italian market in 2018 with the Starbucks® Reserve Roastery in Milan, around 450 jobs have been created and more are on the way: by the end of 2023, there will be 36 Starbucks stores in Italy in total.
Starbucks has always strived to be a company that puts partners (employees), customers and coffee at the centre. First entering the Lazio region in 2022 with the opening of Castel Romano, Piazza Montecitorio marks Starbucks’ 25th opening in Italy. Rome is one of three Italian cities, besides Milan and Verona, where Starbucks founder Howard Schultz first encountered Italian coffee culture in 1983.
Design details of the Starbucks store in Montecitorio
The shop in Montecitorio, which will create 35 new jobs, has an area of 200 square metres on two floors, and 80 seats with a view of the Chamber of Deputies. The materials chosen recall the colour shades of Piazza Montecitorio. The ground floor is the liveliest and most dynamic area, made of travertine marble and tuff, typical of traditional Roman buildings, where customers can order their favourite food and drink, to be enjoyed on the floors of the store in comfortable seats surrounded by artworks on the walls. The upper floor has been designed with a more muted colour palette and offers a quieter space to enjoy the best traditional Starbucks experience.
“Coffee culture is very deep-rooted in Rome, with espresso being the most popular beverage”, comments Vincenzo Catrambone, General Manager of Starbucks Italy. “Even in Starbucks stores in Italy, the most bought drink is espresso, while younger generations love Starbucks cold beverages and iced coffee. We are always working to create unique food and beverage proposals for our Italian customers during the seasons along the year, to continue to meet their needs and amaze them.”
Food & Beverage offerings
Food offerings include both bakery and salad items, as well as desserts. The menu also includes the brand new Oleato™ beverages made from Starbucks finest arabica coffee infused with extra virgin olive oil, which first launched in Italy in February and are now available in stores in the US, Japan and the UK. Drinks from the recently launched summer menu including Starbucks Refresha® Drink and seasonal Frappuccino® Blended Beverages will also be available.
Website: Starbucks Italy
