The feminine hamburger
The Japanese fast food chain ‘Freshness Burger’ has developed a special ‘Liberation Wrapper’ for the Japanese women. The fast food chain noticed that their large size burgers were only a hit with the men and not with the women. Most Japanese women have an ‘ochobo’ (a small and modest mouth) and see this a paragon of beauty. During dinner they cover their mouths and eating a giant burger is not appropriate. Freshness Burgers has developed a special burger packaging with an imprint of a face with an ‘ochobo’ mouth. So, Japanese women can unabashedly enjoy a double cheeseburger.
Website: Freshness Burger
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