The croissant craze | This is what 2024 brought us

16-12-2024

  • Elongated croissants at Le Comptoir at the Ritz ParisElongated croissants at Le Comptoir at the Ritz Paris
  • A simple butter croissant at Café de Flore ParisA simple butter croissant at Café de Flore Paris
  • Le Comptoir at the Ritz ParisLe Comptoir at the Ritz Paris

We discussed which products show up the most on social media, in all kind of shapes, flavours and colours, this year. The first product that popped up is the croissant. We think the croissant hype began with the Cronut by Dominique Ansel, back in 2013. Since this croissant-donut combination, we have seen endless variations. Last January we wrote an article with the question what 2024 was going to bring us? Well the year 2023 ended with a broissant and 2024 started with a brioche croissant loaf, which is kind of the same! We spotted the broissant in a pop-up in the Landmark hotel in December and the brioche croissant loaf in Amsterdam early January. Later this year we spotted, croissant cereals, potato croissants, the Onioissant, BallSsants, the Croicheese, the Cröner, a Cherry Crioche, Croissant Cones. And it ended with tasting the elongated croissant by François Perret at the Ritz Paris Le Comptoir.

2 minutes read

Croissant craze | We are well aware that we probably missed a couple of them!

We already mentioned the Christmas Tree Croissant in our article on the ‘Croissant craze’ from January 2024. A bit like the Broissant pop-up in the Landmark, we spotted the brioche-croissant loaf at Brioche Amsterdam, they look delicious, check it out in this reel. A colleague tried it and loved it! We wrote about all the croissant craze in our weekly articles, trends we spotted. And now a round-up of 2024!

Valentine’s Day | Why not send a bouquet of croissants to your loved one(s)

We also spotted a bouquet of croissants, combined with flowers for Valentine’s Day! We tried to recreate the flower bouquet by Dominique Ansel, but we prefer to receive the original😉. This might be inspiration for bakeries, it will be February 14th within a wink of the eye!

Croissant in combination with ice cream, breakfast, lunch and dinner

Although the combination of a croissant and ice cream is not new, the croissant cups and cones of the Flaky Pastry Croissant Co. from Dubai were new to us. Inspiration for ice cream parlours?

We spotted croissant cereals, lots of work though! But the deep fried potato croissant might be a great surprise at your Christmas dinner for example. We love the idea!

For dinner you could try The Cröner, a cross-over of a croissant and döner! Turkish kebab and the croissant meet to create the ultimate kebab. Spotted at the Cio’s Grill & Kebab at the Quellenstraße 68-70 in Vienna. But we also spotted the Onionsant and the Ballssant, they look great!

Is it pastry or a croissant? A Crioche, a Croicheese and BunBun in Amsterdam

How about the delicious looking Crioche? A combination of brioche, croissant and cherries, created by baker Dima Zhukovets. Or the also very delicious looking Croicheese. The Croicheese is created by Antojos Gallery in Madrid and comes in the flavours: Galleta Lotus, Tropical Mango, Passion Fruit, Frambuesa Pistacho and Pistacho Ibérico. Recently we wrote about BunBun Amsterdam, they make 7 types of buns every day: 4 sweet- and 3 savoury buns made from croissant dough. The croissant dough is freshly made, hand-rolled and baked in their own brick oven. People actually queue up for their cinnamon buns! But they also sell buns with pistachio, chocolate with raspberries, cheesecake filling and one of their latest flavours is ‘banana, pecans and caramel’.

Also opened in July, Gallery-Atelier for Pastry Pantopia in the Kerkstraat in the centre of Amsterdam. A truly unique pastry experience! Immersing you in a rich tapestry of flavours, colours, materials, textures, and stories from around the world.

Paris the city where they sell croissants on every corner

We have just visited Paris and as I am a bit older, I just fancy a real good croissant! Which we had at for example Café de Flore, but it seems that even I have a craving for specialties. We stood in line to buy a elongated plain croissant in ‘La boutique Gourmand by Francois Perret’, the Ritz Paris Le Comptoir. So fluffy and crisp, loved it! And if you visit, you can take home some delicious madeleines too! ^Marjolein

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