Smirnoff Nightlife Exchange
Smirnoff organizes a worldwide party in fifty countries at the 12th of November. The vodka brand challenges visitors to come up with original ideas, and create fifty unforgettable nights together. After suggesting an idea in the category music, location, dancing, eating, drinking and ‘other’ people can vote for their favorite idea. The campaign is supported with a video, Facebook page and a website.
Bron: Direct Daily
Website: Smirnoff