Save the polar bear, drink Coca-cola
Coca-cola started a collaboration with the WWF (World Wide Fund for Nature), to enlarge the awareness for saving the polar bear. Since the polar bear has been Coca-cola’s icon for its Christmas commercials, they want to give something back to their beloved polar bear. Therefore Coca-cola will give their Coca-cola cans a new look by giving them a white colour, instead of red. Coca-cola will also donate 2 million dollars to the WWF in order to help protect the polar bear and its environment.
Bron: Dutch Cowgirls
Website: Coca-cola