Santani Organic Soda | ‘Goodness in a can’
Santani Organic Soda or as described, 'Goodness in a can' 
Santani Organic Soda or as described, 'Goodness in a can' 
Santani Organic Soda or as described, 'Goodness in a can'
Santani, the next-gen Organic Soda brand from Amsterdam, is on a mission to transform the soft drink industry by offering a healthier, more sustainable and tastier alternative. With 100% organic ingredients and the Skal label is Santani Organic Soda the choice for those looking for flavour, health and sustainability.
2 minutes read
Santani Organic Soda | Available in the Netherlands and Spain
The brand is launching with two flavours in the Netherlands and Spain: Lemon and Red fruits. Lemon is a sparkling combination of lemon, apple and ginger. Red fruits is a refreshing blend of cranberry and elderberry, apple-based, with a hint of lavender.
The three founders, Suzanne van Roosbroeck, Tess van Zwol and Menno Koopmans are a strong team who, with years of expertise in the food and beverage industry, strive for innovation and quality. Suzanne van Roosbroeck: ‘Together with a food scientist and a nutritionist, we developed Santani. An organic, gourmet soft drink made from 40% fruit and other natural ingredients. Very low in calories, with no added sugar and artificial sweeteners. In recyclable aluminium packaging. We call that ‘goodness in a can’.’
Tess van Zwol: ‘With Santani, we don’t just give people the choice of a healthier drink – we also make a statement with our brand – because unfortunately the shelves in supermarkets and even the can vending machines in hospitals, sports facilities and schools still don’t always offer healthier options. We invest heavily in marketing to break through the clutter, and work with artists, performers and creative- and socially relevant communities to make an impact, make a statement and break the status quo.’
‘Brace yourself for a splashy fruitstorm!’
With the launch campaign ‘Brace yourself for a splashy fruitstorm!’, Santani Organic Soda aims to make a high-profile entry into organic supermarkets, catering outlets and the creative industry. In addition, the brand wants to play a relevant role in the upcoming festival and gastronomy season.
Menno Koopmans: ‘We got off to a flying start in our two home markets. As soon as they launched, Santani was available at 65 EkoPlaza’s in the Netherlands and The Hoxton hotels in Amsterdam, with Santani working with distributor JetDrinks. Ibiza is gearing up for season’s opening with Santani that will be available at Nobu and Ibiza Gran Hotel. And new customers are being added daily.’
100% organic and a Skal label
With soft drinks that are 100% organic and have a Skal label as a result, Santani Organic Soda is the perfect choice for those looking for taste, health and sustainability. The brand will donate 1% of profits to the Santani Collective, a platform for innovative ideas and impactful collaborations to improve health, wellness and sustainability worldwide.
Santani Organic Soda responds to the global need for sustainable brands and products without sugar and artificial sweeteners, as consumer direction is clear:
- 73% of consumers worldwide are actively looking to reduce sugar consumption or have already done so;*
- 63% of consumers worldwide say ‘no artificial sweeteners’ is an extremely or very important claim on F&B labels;**
- 54% of consumers worldwide say they actively want to switch to sustainable brands/products and are willing to pay more for it.***
Sources:
*Kerry Consumer Tastes are Changing Towards Sweetness (2023)
**HealthFocus International research (2022)
***The L.E.K. Consulting Consumer Sustainability Survey (2021)
Last year we wrote about SQWZ, also a 100% organic soft drink!
Website: Santani Organic Soda
