Salsa Shop celebrates 10th anniversary | Experience and innovation
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Salsa Shop celebrates its 10th anniversary! Friends Louis Wesseling and Steven Visser opened their first business on Amsterdam’s Amstelstraat in 2014 and it turned out to be a hit. Thanks to its fresh, Mexican dishes and fast service, Salsa Shop grew into a chain with sixteen Dutch branches. The ambition to expand in Europe is also great.
With a combination of common sense, drive, very hard work and gathering the right people, Salsa Shop has become one of the best-known Dutch fast-casual brands. The secret? Fresh produce, authentic, Mexican recipes, efficient work processes, fast service and an experienced team.
2 minutes read
Fresh and nutritious
Salsa Shop’s goal is to reintroduce the Netherlands to good Mexican food. For many Dutch people, this cuisine still stands for unhealthy food. For ten years, Salsa Shop has been working exclusively with fresh and nutritious ingredients for their quick burritos, tacos and salads. The formula offers six homemade salsas that range from mild to extremely spicy, giving each meal its own twist. The concept caught on immediately, which gave founders Louis Wesseling and Steven Visser the opportunity to grow considerably.
Order kiosks hit the mark
At Salsa Shop, success is not only about selling a good product, but also about strategic staffing and continuous innovation. This approach requires significant investment in both staff and technology. Recently, Wesseling and Visser hired an experienced senior team to achieve the ambitious growth targets. There is also a constant drive to improve operational systems and promote scalability. One of the most successful innovations was the introduction of order kiosks. The strategically placed order kiosks, especially in front of the window, have produced a significant increase in the number of young people aged 14 to 18 as guests, with a surprisingly positive impact on the average order value. In addition to these physical innovations, Salsa Shop continues to strive to optimise the online guest experience and use state-of-the-art POS systems. This ongoing investment in people and technology keeps Salsa Shop not only competitive, but also attractive to an ever-growing audience.
Louis Wesseling: ‘There is a lot of potential in the concept, as seen abroad. Salsa Shop is fresh and for everyone; from young to old and from construction worker to lawyer. We therefore score incredibly well on our taste in customer surveys.’
Salsa Shop celebrates 10th anniversary | Strong foundation
Salsa Shop’s growth potential ensures high ambitions among its entrepreneurs. Guests can visit sixteen Salsa Shops in the Netherlands by 2024, and abroad beckons. Now that the foundation is in place, they are busy rolling out the brand in Europe. The goal? Thirty branches by 2027 in continental Europe.
For more information, click here.
Website: Salsa Shop
