Queer Beer launches ‘Tinder for beers’
Queer Beer, the beer brand celebrating diversity and inclusivity, comes up with a playful campaign: Swipe & Sip – the Tinder for beers! For the first time, instead of the traditional male-dominated beer world deciding what goes in the glass, their fans get to be in charge. Via swipeandsip.nl and in selected pubs, beer lovers can swipe for their favourite flavour. The beer with the most swipes to the right will become their very latest beer: called Lesbier.
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Tinder for beers | Fans determine the taste of Queer Beer’s new beer
The beer world has been a man’s stronghold for years. From marketing to flavour profiles, women are often overlooked. Queer Beer, known for breaking stereotypes, is now turning it around. With Swipe & Sip, they are giving their fans the chance to decide what goes in the glass. It’s a playful way to make the beer world more inclusive. And let’s face it: the Swipe generation is used to making choices online. Why not use that to innovate the beer world? Swiping isn’t just for dating – it’s now for beer too!
How does Tinder for beers work?
As of last week, you can join the Tinder for beers via swipeandsip.nl and swipe your favourite flavour to the right. You can also physically participate at one of the female-friendly hotspots, such as Café R de Rosa, Studio/K or FrouFrou Tattoo. And as icing on the cake: one of the swipers will win a fridge full of Lesbiers!
Breaking stereotypes
Queer Beer stands for inclusivity, diversity and breaking stereotypes. With Swipe & Sip, they are taking another step in that direction. It is not only a unique campaign, but also a statement: the beer world belongs to everyone.
Making an impact with beer
With Queer Beer you support Hivos, an organization that advocates for LGBTQ+ rights worldwide. For every beer sold, Queer Beer donates €0.10 to Hivos. They help activists like Nancy, who had to go into hiding in Kenya. You also contribute to the Bessy Ferrera Fund, which works for the safety and rights of trans women in Tanzania. Enjoy a beer and contribute to a better world for queer people.
Website: Queer Beer
