Pizza Hut introduces an exclusive Pizza Caviar Bump Box
Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of ‘Pizza Caviar’ – a first-of-its-kind innovation that transforms the fine dining trend into something completely unexpected. Caviar has been elevating some of the world’s most beloved comfort foods with the unexpected hi-low pairings popping up in upscale restaurants and gracing social feeds across the country. In true Pizza Hut fashion, the brand asked: why just place caviar on your pizza when you can reimagine it entirely and create a bold new food category? Inspired by the rise of ‘caviar bumps’, these bite-sized caviar pearls are made to taste like pepperoni and designed for dipping, dunking, and bumping. Available exclusively at the Pizza Hut located at 932 8th Avenue in New York City from today until April 12th from 4-8pm, while supplies last.
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Food pearls as a marketing tool
Just recently we spotted an article about fine dining restaurants in the US putting real caviar on desserts. We think that these very limited-time availability of their pepperoni-flavoured water and agar agar based caviar-style pearls are a great marketing campaign by Pizza Hut. What kind of ‘caviar bumps’ could you serve?
An elegant, luxurious Pizza Caviar Bump Box
Crafted to replicate the look and feel of traditional caviar – without the fish – the pepperoni-flavoured caviar delivers a bold, smoky pepperoni flavour in a fun new form. This ‘Caviar’ is the star of the brand-new Pizza Caviar Bump Box – a luxe, limited-time twist on My Hut Box®, Pizza Hut’s signature combo meal. The Box includes one cheese Personal Pan Pizza® and choice of 3 plain boneless wings or fries, all topped with bursts of pepperoni-flavoured caviar.
Website: Pizza Hut
