12-62012

Pizza at your doorstep

12-6-2012

Domino’s pizza ran a campaign at their home market. They used a door-to-door guerilla strategy, placing flyers under each door (half in, half out), in a way that is seemed real oven spatulas delivering straight from the oven inside the house. From the 2000 flyers, with 10% discount for the next order, 14,5% were redeemed and overall sales increased 12%. Advertising Agency: Artplan, Rio de Janeiro, Brazil.

Bron: Ads of the world

Website: Domino’s Pizza

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Pizza at your doorstep

12-6-2012

Domino’s pizza ran a campaign at their home market. They used a door-to-door guerilla strategy, placing flyers under each door (half in, half out), in a way that is seemed real oven spatulas delivering straight from the oven inside the house. From the 2000 flyers, with 10% discount for the next order, 14,5% were redeemed and overall sales increased 12%. Advertising Agency: Artplan, Rio de Janeiro, Brazil.

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