Pink Beach takes glamorous city beach to a new level

23-5-2024

  • Pink Beach by WONDR Experience, AmsterdamPink Beach by WONDR Experience, Amsterdam
  • Pink Beach by WONDR Experience, AmsterdamPink Beach by WONDR Experience, Amsterdam
  • Pink Beach by WONDR Experience, AmsterdamPink Beach by WONDR Experience, Amsterdam
  • Pink Beach by WONDR Experience, AmsterdamPink Beach by WONDR Experience, Amsterdam
  • Pink Beach by WONDR Experience, AmsterdamPink Beach by WONDR Experience, Amsterdam
  • Pink Beach by WONDR Experience, AmsterdamPink Beach by WONDR Experience, Amsterdam

Since May 15, Pink Beach has opened its terrace on May 15. This glamorous city beach – an initiative of WONDR Amsterdam – involves a pop-up beach bar of no less than 300m2, just one metro stop away from Amsterdam Central Station.

2 minutes read

Pink Beach exists since 2021

For the 4th summer in a row, it is possible to enjoy bites & drinks at Pink Beach, in a retro-California vibe, all in pink, of course. This season, this city beach is even more fun to visit because Spanish interior designer Patricia Bustos – who originally designed Pink Beach as an overall concept and is also known as The Queen of Pink – came up with some crazy new photo opportunities for summer ’24 that won’t look out of place on any timeline! As a cherry on top, the WONDR team is providing a lively Saturday night program this summer. Expect parties, singles night and other cool initiatives.

The social genius Pink Beach opened in the summer of 2021 and has already welcomed 100.000 visitors in its first three years. This city beach is a reality escape and all-day brunch concept where classic brunches dishes are served with a twist. For those who want to imagine themselves in another world for just a moment, this is the place to reserve a table. Sarah Mendes (Founder of both WONDR & this beach): “Pink Beach was created because I couldn’t stop dreaming about distant beaches during Covid. And especially those insanely handsome ones, with pink sand. Back then, together with Patricia Bustos, we brought Pink Beach to life. An unreal place, where people can enjoy a cocktail – and since last year also brunch – with their feet in the pink sand. Even though travel has become widely available again, I think many people still yearn for the occasional escape from a world that can occasionally feel harsh or overwhelming. Pink Beach is a place where fun and wonder are central. You can dream away, relax and tune out. All while enjoying colorful cocktails, all-day brunch and funky music.”

Take a look at their menu here and a reservation can be made through their website.

We previously wrote about this initiative of WONDR Experience.

About WONDR Experience

WONDR is Amsterdam’s first experience playground: an experience full of color and sensation that invites you to play and explore, regardless of your age. WONDR Experience is designed to stimulate all your senses in unexpected ways and opened in 2019. It is a place that evokes creativity, imagination and pure joy. Get lost in a playful jungle; dive into a pool of pink marshmallows, dance under a glittering sky, jump in the biggest ball pit you’ve ever seen, draw on the walls and sing at the top of your lungs. Let your imagination run wild and experience the art of play.

About Pink Beach

Pink Beach is WONDR’s returning pop-up beach bar; a surreal tropical oasis in Amsterdam. This dreamy experience bar is designed to offer moments of fun and take you to another place and time – where you can forget everything else for a while. You can hang out with friends and/or family and have real (summer) fun!

Sunday through Thursday, this city beach is open from 11 a.m. to 8:30 p.m. with the last possible entry being 7 p.m. On Friday and Saturday, it’s open from 11:00 a.m. to 10:00 p.m., with last possible entry at 8:30 p.m.. On Tuesdays, WONDR/Pink Beach is closed.

Website: WONDR Experience & Pink Beach

Please leave your contact details for a weekly tip from our editors. Of course we’d never share your details with others.
  • This field is for validation purposes and should be left unchanged.