Pay-it-Forward Pizza Program by Uno Pizzeria & Grill

15-5-2020

Here in the Netherlands we saw the big line ups with people waiting for food in the U.S. and we’re very happy that up till now we don’t have that many people losing their jobs because of the Covid-19 crisis. The crisis also brings out the best in people and companies. Uno Pizzeria & Grill chain in the U.S. introduced a Pay-it-Forward Pizza Program. Customers can buy an extra pizza to help feed those on the frontline, hospital workers, first responders and to those that are now food insecure. If a customer buys 1 extra pizza ($ 10) the chain will match the contribution. So, the buyer will be “digging deeper” to feed those who need it most and to keep the restaurant workers at Uno Pizzeria & Grill employed during these challenging times.

We’ve seen many pay-it-forward examples back in time when we started with horecatrends (2007) and we can imagine lots of people love the gesture. It made us think why there aren’t more initiatives like this when there isn’t a crisis. Personally I always hate it to walk past homeless people without acting. Last year we were visiting the U.S. and noticed the many homeless people and wondered why there aren’t more small food businesses selling small ‘gift certificates’ guests can buy and hand out to homeless instead of money! ^Marjolein

Pay-it-forward Pizza

Uno Pizzeria & Grill is a chain in the U.S. since 1943 but they also have several restaurants in Saudi Arabia, Honduras and India. They’re known for their deep dish pizza crust, which they make in house. All the restaurants have been confronted with the Covid-19 crisis and the idea of the pay-it-forward pizza also keeps parts of their staff employed. The basic idea behind the pay-it-forward is to give customers who want to help, but don’t know how or have a way to do so, the ability to pay it forward by partnering with their local UNO’s restaurant to feed those in need around them.
To introduce the program, UNO’s Corporate donated and delivered its legendary deep dish pizzas on May 1st to the medical staff at the Boston Medical Center, which has been called “the heart of the coronavirus storm” within the city of Boston and where 7 of 10 patients have COVID-19.

Website: Uno Pizzeria & Grill

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