Watching a movie from your pizza box: the Blockbuster Box
7-9-2016
Pizza Hut created a pizza box that turns into an impromptu projector, the Blockbuster Box! Just create the projector, put your mobile in place and enjoy a movie. An innovative marketing campaign by Pizza Hut Hong Kong. This innovative marketing campaign has been launched by Ogilvy & Mather Group in Hong Kong for Pizza Hut Hong Kong.
Frosé or frozen rosé
6-9-2016
Frosé took the USA by storm this summer. The alcoholic treat was served in New York, New Orleans, and Washington, DC. Frosé will disappear from most menus once fall comes, but it will reappear for the slush-loving hearts next summer. We hope it will appear in the Netherlands as well, we love to try it!
Donut Ice Cream Sandwiches by Baskin-Robbins
5-9-2016
Ice cream and donut lovers will be delighted by the news that Baskin-Robbins is now serving Donut Ice Cream Sandwiches. Available since the first of September at Baskin-Robbins locations nationwide.
Trends we spotted this week – week 35
2-9-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, Sage – food data made simple and Feastive your next dinner party in the mail.
If you like to read the whole article, click the title. Enjoy reading!
Aloft hotels introduce a voice-activated room
1-9-2016
Imagine you don’t have to get out of bed to change temperature in the room, or find a light switch in the middle of the night. With Aloft’s new voice-activated system you just have to give Siri the message to switch on the lights, control the air conditioning, put on some music, turn the television on or off etc. They call it ‘Project Jetson’ and it’s an app that runs on an iPad that controls the room using Apple’s Homekit and Siri.
USA Food trends according to ‘Think with Google’
31-8-2016
Think with Google, food trends based on the top searches in the United States. In this report Google gives an insight how the power of data can be used to predict and use trends. Because we know that trends spotted in the United States most likely will hit Europe in the next couple of years, we love to share some of these so-called food trends. We made a list of dishes and products that most probably will be popular soon in Europe as well. Let’s deep dive in some of the not yet very known products and dishes in Europe like Turmeric, Bundt Cakes, Cauliflower Rice, Pho, Overnight Oats, Bitter Melon, Jackfruit, cheese Curds, Italian Pasta and Funfetti…..
These are our picks of the rising stars from the USA food trends of ‘Think with Google’
Is Poké the new sushi?
30-8-2016
You’re probably not familiar with the name ‘Poké’. Or you might think of a Pokémon. But it’s actually a Hawaiian dish, which keeps increasing its popularity at the West Coast of America. This results in more and more Pokerias, bars where you can eat Poké. In Rotterdam recently opened a Poké Bowl restaurant.
Vegetarian menu on Michelin star level
29-8-2016
Good news for the vegetarians! Goldfinch Brasserie serves a vegetarian menu of 7 courses in the Waldorf Astoria Amsterdam on Friday the 30st of September, Saturday the first of October and Sunday the second of October.
Trends we spotted this week – week 34
26-8-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others: it’s raining poetry in Boston and Jamie’s Italian Restaurant in Rotterdam is donating 2 euro per sold ‘Pasta All’Amatriciana to the victims of the earthquake in Italy.
If you like to read the whole article, click the title. Enjoy reading!
Toasteroid: writing on toast
26-8-2016
Everybody knows the saying: Have breakfast like a king, lunch as a prince and dine as a beggar. No meal is more important that your breakfast, reason enough to make it as fun as possible. The Toasteroid, a smart, app-controlled toaster will imprint text and images onto bread. We think it might be a great gimmick for hotels at their breakfast buffet!
Jupiler’s ‘Refilltje’, a smart beer coaster
25-8-2016
Jupiler introduces a beer coaster with a little slit in it. You can put the refilltje on your glass the moment you’re ready for a refill. So no more waiting times, the waiters will bring a new beer immediately!
World’s largest indoor theme park opens in Dubai
25-8-2016
The world’s largest indoor theme park opens its doors at the end of August in Dubai: IMG Worlds Of Adventure. The completely indoor park consists of 28 football fields, with 17 rollercoasters, a cinema and live shows.
The world’s largest hammock in Scheveningen
25-8-2016
Cool initiative on the hottest day of the year in the Netherlands: record attempt for the world’s largest hammock. Today at 12 am the hammock is open for public at the Indigo Beach Club at the Zwarte Pad in Scheveningen. The current world record is a hammock of 20 meters in the U.S.A. The hammock in Scheveningen is going to be 22 meters long and 10 meters wide. Promoters and those who will relax in it: have fun!!!
Samara by Airbnb, this think tank starts an urban planning project
24-8-2016
Airbnb announced its innovation lab called Samara, whose first project is a novel community centre. The first community centre will be located in the city Yoshino in Japan. The first building can be seen at the House Vision exhibition in Tokyo this summer, and will be relocated to Yoshino to open in October. We wonder when we will be able to visit these kinds of community centres and community Airbnb’s in other countries.
Unique pictures with the magic photomirror
23-8-2016
Are you throwing a party or getting married and do you want to give your guests an original photo to remember the night? Than the magic photomirror might be what you’re looking for. An interactive experience where your guest is photographed on a fun, unique and original way.
Unique cutlery for your restaurant
22-8-2016
Over the years chefs have distinguished themselves with the presentation of their dishes at the most beautiful plates and in cups. We’ve seen the craziest and most creative plates pass by. Now in addition to the creative set of plates, we will also be able to choose from the unique collection of cutlery of the ‘Steinbeisser Collection’. This unique cutlery is developed by 35 different International artists. It took them 4 years to design and develop this collection.
Trends we spotted this week – week 33
19-8-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week French fries served with soft ice cream, and a six course dinner served in a dumpster.
If you like to read the whole article, click the title. Enjoy reading!
The Modbar: coffee machine with ‘taps’
19-8-2016
Without eye contact no hospitality. But in most coffee shops and restaurants they use those great baristas machines where the barista barely has the opportunity to stay in contact with the guest. To change this two Americans introduced the Modbar, one of the most advanced coffee systems in the world. With success because next to a lot of coffee shops in the USA and the UK we spotted the Modbar also in the Netherlands. First at coffee bar deli Roekoekoe, FG Restaurant in Rotterdam recently was the first restaurant with the Modbar.
Barco Escape: experience a movie with a panorama view
18-8-2016
Another reason to go see a movie in the cinema! Lot of chances in the last couple of years in the movie and cinema world. The public started to enjoy watching movies at home but with these developments they successfully lure the public back in the cinema! With the IMAX screens, 3D movies, virtual reality and now Barco Escape movies, the cinema offers a whole new movie experience. No ‘normal’ cinema from a single screen, with Barco Escape you will be drawn in the story. This due to two additional screens that are attached at the main screen in an angle of circa 140 degrees, a panoramic view.
Bed time stories
17-8-2016
The ultimate bed time stories to read in hotels are stories which takes place in the hotel….. Don’t you agree? We once philosophized about starting our own hotel and one of the ideas that came up was writing a story which took place in the vicinity of the hotel. And sending this story to every guest two weeks prior to their arrival, to enhance the anticipation. Imagine the kind of stories that could be written about your hotel or the hotel you love to visit as a loyal guest. We haven’t had the pleasure of enjoying such an idea as guest yet but it’s quite interesting to see what is done with storytelling in the hospitality industry.
We made a small list with successful storytelling examples!
Too Good To Go…
16-8-2016
The Too Good To Go app lets you eat food which restaurants normally throw in the bin at the end of the service. Take away from your favourite restaurants for next to nothing: that’s the idea behind this new app and meanwhile preventing food waste!
Playground WIP/WAP beer – create your own unique beer
15-8-2016
One box, two beers and a unique flavour. That, in a nutshell is the WIP/WAP beer from the VandeStreek brewers in Utrecht (the Netherlands).
WIP/WAP beer is created to mix, that’s why they are sold in one box. WIP, the White IPA has the fruity and fresh aroma of American hops, is full of flavour through the wheat and thirst-quenching as a white beer. WAP, the oaked Barley Wine is high in alcohol and has a full, round flavour. Create your own beer by mixing both beers and be surprised by the balance.
Great examples of how to use the Olympic Games in your benefit
12-8-2016
We have seen quite a few examples of restaurants, hotels and leisure centres using the Olympics in their benefit. The Olympic Experience on the beach of Scheveningen is a great example. As well as storytelling in advertisings! One of the best is probably the Olympic anthem of Samsung.
We checked the web to see what has been organized in the hospitality and leisure world with the Olympics in mind.
Did you spot other great examples or did you organise an inspiring Olympic event? Let us know, we like to complete our list!
Trends we spotted this week – week 32
12-8-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others about a rooftop bar in London you will be able to sip a cocktail in the nude and Yannick Alléno about fermentation to enrich his sauces.
If you like to read the whole article, click the title. Enjoy reading!
Citrus caviar from Finger Limes
11-8-2016
In 2010 we spotted Finger Limes for the first time and wrote about it. But we never saw an opportunity to taste the Finger Lime, which originates in Australia. Although we came up with great ideas to combine these citrus caviar with for example a Gin & Tonic, oysters, in fruity desserts, as garnish at hors d’oeuvres or in salad dressing. But still we hardly spot them in Europe! Well at least we know this is going to change because they are now cultivated outside Australia as well. We spotted them in the USA and in Italy.
