Wagamama & crowdfunding: they raised € 177.000,= in two hours for their new location

3-3-2015

Wagamama, a Japanese noodle restaurant, raised € 177.500,= through Collin Crowdfund in only two hours for their new location at the ‘IJ riverside’ of Amsterdam Central Station. A total amount of € 225.000,= is collected from the public. The new Wagamama restaurant opens her doors at 1 June 2015.

Wagamama fast casual dining

Arjen Schrama took London’s Wagamama formula to the Netherlands in 2000. After the Wagamana restaurants at the Rembrandt square, Leidseplein and Zuidplein (WTC) the ‘IJhall’ will be the fourth location in Amsterdam. The restaurant will have 120 seats and a terrace with 60 seats. The restaurant is completely transparent on the front and the back and offers a view over ‘the IJ river’ and the Eye Film Museum across the river.

The “fast casual dining” formula provides freshly prepared food and lots of choices for travellers who need a fast, affordable meal or a 2- or 3-course dinner.

Wagamama & crowdfunding

The total investment of the new Wagamama restaurant is € 450.000,=. Half of this investment comes from the company’s own funds. The other half is loaned by private investors through a linear loan of 48 months with an interest rate of 6,5%. The network of Arjen Schrama already invested € 47.500,= in Wagamama. The remaining € 177.500,= was later added by the investors of Collin.

Collin Crowdfund

Collin is the bridge between investors who are looking for more return on their investment and smaller companies in need of financing funding. Companies in need of funding from € 50.000,= till € 2.500.000,= can go to Collin. In order to make both sides successful, Collin introduced ‘Crowdfund Coaches’ who will accompany the entrepreneurs through the process. The Crowdfund coaches will also be coordinating the contact between the entrepreneur and the investors after the completion of the loans.

About the ‘Bakkerswinkel’

24-2-2015

This is an interview with a Dutch entrepreneur and is only published in Dutch. You can read more articles about his lunchroom/bakery store on our website. The first article is about the second store of the ‘Bakkerswinkel’ in Rotterdam and the second article about the ‘Bakkerswinkel’ in Amsterdam who started serving dinner as well.

Scandic Hotel in Stockholm revitalizes the Vasateatern theater

23-2-2015

After years of having stood empty the Vasateatern theater in Stockholm will be revived. A vibrant cultural scene for theater and music will become a reality when the theatre is connected with the Scandic Grand Central hotel, along with restaurants and bars it will create a one-of-a-kind hotel. The design for the ‘Vasateatern’ is a cooperation between the leading hotel chain in the Nordic region, Scandic, and the owner of the property, KLP Fastigheter.

The foyer of the theater (from 1890’s) was already part of Scandic Grand Central, but now the whole theater will be back in the spotlight. Guests will be able to step directly from the hotel’s bistro into the historic and beautiful theater, where legendary Swedish actors and actresses have performed.

The plan for the Vasateatern theater

Scandic Central Hotel has already distinguished itself as an ambitious venue for concerts and clubbing. With the theater the hotel will be able to attract a larger audience. The theater will be rented to companies that produce smaller musicals, theater and dance performances. The restoration of the theater takes place under the guidance of antique experts and depending on the length of the renovation, the theatre is expected to reopen in the spring or summer of 2016.

In Amsterdam the Supperclub will settle at the Odeon theater

Recently it has become known that the property of the Odeon theatre in Amsterdam is sold to the Supperclub. The Supperclub is forced to move to a new location after 20 years. The Odeon is a large and impressive building in the heart of Amsterdam with a rich history as amongst others, a former theater, cinema and concert hall. What exactly will be the interpretation remains a surprise but with the Supperclub this is definitely something to look forward to.

Hospitality with a story at PRESSROOM

23-2-2015

PRESSROOM opens her doors in Amsterdam in the spring of 2015. The restaurant is located in the former building of the Dutch newspaper ‘De Tijd’. This was the place where stories arose, were written and were eventually printed in ink. These three themes: ‘time, ink & stories’ play a big part in the story of PRESSROOM and have been decisive for the selection of the staff, the interior and menu.

Hospitality with a story

PRESSROOM started looking for staff with an innovating recruitment campaign. Through this campaign, the restaurant has casted characters based on their personal and unique stories. The recruitment is completed, but they were looking for, among others, the following character’s; ‘The Mastermind’, ‘The Fortune Teller’, ‘The Flavour Maker’ and ‘The Brewer’. If you have to fulfil those functions, you do have to create a story around them. 😉 The interior is also based on a PRESSROOM with classic typewriters, ink bottles of glass and large rolls of printing paper.

All day drink&eat

PRESSROOM has selected an all-day drink&eat menu for every part of the day. Coffees are made with a machine of ‘Van der Westen’, also called ‘the king of the espresso’. With lunch and dinner it is all about sharing. The dinner menu is a combination of international cuisine with local produced products. You can drink a cocktail until late at the Library Lounge or the bar. PRESSROOM lives from early in the morning until late at night because the story must go on…

The icons of McDonald’s: continuing the ‘No Logo’ strategy

20-2-2015

One of our readers e-mailed us a picture of an advertisement with a simple icon, seen in a bus shelter. He suspected that the icon was an advertisement of Mcdonald’s? And he was right. McDonald’s in the Netherlands lets these icons speak for themselves without adding any text.

The ‘No Logo’ strategy

In 2014 McDonald’s USA started the champagne ‘No Logo’. This campaign shows that the products of McDonald’s became brands. Above you can see the first original TV-commercial that was made for this campaign. It was directed by agency TBWA Paris. Now McDonald’s in the Netherlands goes an extra mile by changing its products into just Picto’s. This way they show the Dutch audience that even if their products are advertised as Picto’s, they still are recognizable.

Picto Puzzles based on the Beacon-technology

Besides the pictures you can find on billboards, advertisements in bus shelters and on posters, you can find them as well at more famous places, like the Ziggo Dome in Amsterdam and the subway station ‘Beurs’ in Rotterdam. By scanning these Picto Puzzles with the McDonald’s app, you receive a notification to play Picto Puzzle. Mcdonald’s is the first advertiser in the Netherlands who inserts the Beacon-technology.

Instock Toko & Truck on the barricades against food waste

19-2-2015

Instock comes up with a new take away shop (Instock Toko) and a mobile food truck (Instock Truck) to reduce food waste. The first initiative of Instock, a pop-up restaurant in Amsterdam, opened in June 2014. Like in this pop-up restaurant, the food served at the Instock Toko & Truck are made from products that otherwise would be wasted.

Instock Toko & Tuck

At the new take away shop, Instock Toko, they will offer warm meals, salads, soups and juices every day. They don’t work with a standard menu as the meals are made from the harvest of the day. Customers help to reduce food waste by buying a meal at the Instock Toko. The take away shop will open the doors tomorrow (20 February 2015) in Amsterdam.

The Instock Truck is an old Mercedes Benz fire truck that has been turned into a green food truck. With this truck, the Instock team is able to make people aware of the food that is being wasted throughout the Netherlands. The food truck will be participating in several festivals this summer.

Food waste

Research shows that about 30 till 50 percent of our food is wasted. Throw away food does not only costs money, but also the energy consumed in the production, packaging, transportation and food preparation gets lost. Selma Seddik, Bart Roetert, Merel Laarman and Freke van Nimwegen, four employees of the Dutch supermarket chain ‘Albert Heijn’, came up with a plan to reduce food waste. While under employment at ‘Albert Heijn’ they got the opportunity to realise their plan. Now cars are driving along a number of AH supermarkets every morning. At those supermarkets they collect all the products that cannot be sold anymore, for example bread that’s one day old or fruit, vegetables and potatoes in a packages with damages. We wrote earlier about the pop-up restaurant, so if you want to know more about their pop-up restaurant, read this.

The Bustronome experience: delicious views of Paris

12-2-2015

Discover Paris on a gourmet escapade during lunch or dinner in a bus, the Bustronome experience. Just like the elegant dinners on the Parisian sightseeing boats, the Bustronome invites everybody to discover Paris aboard a double-decker bus converted into a fancy restaurant.

The Bustronome experience

The Bustronome, is a high-end double decker bus which is offering striking views across the French capital thanks to its panoramic glass roof. At the panoramic upper deck, passengers can enjoy a great lunch or dinner while enjoying Paris. A guided tour in a chic, cosy atmosphere.

Delicious meals while enjoying the view

Two of the menus they serve are ‘all inclusive’ with a selection of wine served by the glass to accompany each dish: champagne (dinner only) / white wine / red wine / mineral or sparkling water / tea or coffee. The tour takes 2h15 for lunch and 2h30 for dinner. At the moment we are writing this article, you can enjoy a Valentine’s day menu up to 14 February. Prices range from 65/85€ (for lunch) and 95/125€ (for dinner).

Bustronome offers an inventive cuisine. Specially invited grand chefs regularly offer new culinary experiences. Some examples of what they serve: Chestnuts’ “bonbonnière” / Poultry stuffed with ‘foie gras’ and season vegetables with hazelnuts sauce / Pineapple mille-feuilles / Scallops carpaccio with pistachio and grapefruit / Shoulder of lamb ‘Grand Veneur’ / Brie de Meaux cheese and caramelized apples.

Inspiration

Why don’t we do the same in Amsterdam? Only instead of preparing the food, we could also stop at a couple of those great restaurants we have in Amsterdam and pick up a dish! Imagine, starters, main courses or desserts from Librije’s Zusje (**); Ciel Bleu (**); &Samhoud Places (**), Bord d’Eau (**) Ron Gastrobar (*) and Rijks restaurant. Wouldn’t that be great? #stealmyidea ^Marjolein

Foodtruck special | Heet Brood

11-2-2015

The Summer of 2014 was one of thriving food festivals. With several events focused on mobile kitchens and a lot of food trucks on smaller festivals throughout the country, the open air food offer grew tremendously. This was partly due to the efforts of The Food Line-Up, ‘Vleesch Noch Visch’ and ‘Rollende Keukens’.

Dutch food truck in Amsterdam

Recently an article on Dutch news website Nu.nl announced that the municipality of Amsterdam starts with giving out permits for food trucks on the streets of the Dutch capital. A great trigger to start a food truck special at Horecatrends.com and highlight some of the food trucks mentioned in the (Dutch) book ‘Reizende Sterren’ (Travelling Stars).

Heet Brood

The pictures on this page belong to ‘Heet Brood’, a food truck owned by Josine Beugels. It’s more than a food truck, it’s better described as theater-art-caravan where you can find some cheesy cooking skills with bread.

‘Reizende Sterren’

The book ‘Reizende Sterren’ is only available in Dutch. If you want to show your (favorite) food truck at the website please write to tip@spronsen.com. If you’re interested in the Dutch food truck scene we can definitely recommend the annual ‘Rollende Keukens’ event in Amsterdam in May with over a hundred trucks on one location.

Foodtruck special | Crêpes-mobiel

11-2-2015

The Summer of 2014 was one of thriving food festivals. With several events focused on mobile kitchens and a lot of food trucks on smaller festivals throughout the country, the open air food offer grew tremendously. This was partly due to the efforts of The Food Line-Up, ‘Vleesch Noch Visch’ and ‘Rollende Keukens’.

Dutch food truck in Amsterdam

Recently an article on Dutch news website Nu.nl announced that the municipality of Amsterdam starts with giving out permits for food trucks on the streets of the Dutch capital. A great trigger to start a food truck special at Horecatrends.com and highlight some of the food trucks mentioned in the (Dutch) book ‘Reizende Sterren’ (Travelling Stars).

Crêpes Mobiel

The pictures on this page belong to the Crêpes Mobiel. A typical French foodtruck where you can make your order in the language of love. The truck is owned by French chef Frédéric Holaind and nowadays his whole family is involved in the foodtruck. His son Wojtek built the website, his daughter Nina bakes the small pancakes almost as perfect as her father does and his wife Marjan quit her job to help managing the truck. With a new paint-job and check-up the truck and its crew is totally ready for the new season.

‘Reizende Sterren’

The book ‘Reizende Sterren’ is only available in Dutch. If you want to show your (favorite) food truck at the website please write to tip@spronsen.com. If you’re interested in the Dutch food truck scene we can definitely recommend the annual ‘Rollende Keukens’ event in Amsterdam in May with over a hundred trucks on one location.

Tap Takeover Oedipus Brewing

30-1-2015

The Amsterdam brewers of Oedipus Brewing will take-over the draft at Café De Kaapse Brouwers in Rotterdam on 6 March. They will have a number of 17 beers on draft and will be the bartenders themselves.

Kaapse Brouwers

The Kaapse Brouwers is part of the Fenix Food Factory in Katendrecht, Rotterdam. They proclaim to be the first to bring the craft beer revolution to Rotterdam. The Fenis Food Factory houses culinary entrepreneurs with love for honest products and craftsmanship. Coffee, cheese, beer and many more products are locally produced and sold on premises.

Tap takeover

With many upcoming specialty breweries this tap takeover is a cool development that happens more often. There is for instance a tap takeover by Brew by Numbers at café In De Wildeman.
We are curious which café or bar will dare to continue this evolution of young enthusiastic breweries.