#MannequinChallenge | examples from the hospitality industry

1-12-2016

At our Facebook page we spot more and more videos from hotels and restaurants participating in the #MannequinChallenge. Have you already seen one? In this challenge, a group of people remains ‘frozen’ like a mannequin while someone walks around with a camera and captures the scene. What makes it fun is that companies can use this challenge to give their fans a glimpse into ‘their world’. We gathered a few examples.

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Virtual Reality as a sales tool

1-11-2016

  • VR Hilton AmsterdamVirtual Reality Hilton Amsterdam

The marketing- and sales of Hilton Amsterdam Schiphol is going to use Virtual Reality as a sales tool. Potential clients who don’t have the opportunity to visit the hotel, can still experience the hotel with the help of their Virtual Reality glasses. read more

Instagram | the perfect social media network for hotels, restaurants and cafés

12-10-2016

  • Conservatorium Hotel
  • Restaurant Hemingway
  • Restaurant One
  • Waldorf Astoria Amsterdam

The visual social network Instagram is the best marketing platform for sharing photos of hotels, restaurant or bars. You can share photos of your property, the surroundings, the food and drinks. All to make your future guest excited about the experience those photos promises. read more

Vegetarian menu on Michelin star level

29-8-2016

Good news for the vegetarians! Goldfinch Brasserie serves a vegetarian menu of 7 courses in the Waldorf Astoria Amsterdam on Friday the 30st of September, Saturday the first of October and Sunday the second of October. read more

Great examples of how to use the Olympic Games in your benefit

12-8-2016

  • Facebook @CabanaBrasil

 

We have seen quite a few examples of restaurants, hotels and leisure centres using the Olympics in their benefit. The Olympic Experience on the beach of Scheveningen is a great example. As well as storytelling in advertisings! One of the best is probably the Olympic anthem of Samsung.

We checked the web to see what has been organized in the hospitality and leisure world with the Olympics in mind.

Did you spot other great examples or did you organise an inspiring Olympic event? Let us know, we like to complete our list! read more

Floating movie theatre

7-6-2016

Friday the 24th of June SPARK, the cocktailbar of Hilton The Hague, organizes a floating movie theatre. During the floating movie theatre, guests can watch the movie ‘Cocktail’ from the water and from their terrace. The movie starts at 20.30 and is free to watch from the terrace on the big screen. For the real floating-in experience you can reserve a spot on one of the ‘Ooievaart’ boats for € 12,=.

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Trends we spotted this week – week 14

8-4-2016

  • Trends in het kort

At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, a great idea for your terrace this summer ‘Dorilocos or crazy doritos’. , ‘Urban pillow fight at square in Toronto’ and ‘Pizzacle, a pizza on a stick’.

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Trends we spotted this week – week 10

11-3-2016

  • Trends in het kort

At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about and as from today we use the smaller trends in our column ‘Trends we spotted this week’. This week among others ‘The Peanut Butter Store’, ‘The First Drone Café’ and ‘Dining in the rooms of the Red Light District’. If you like to read the whole article, click the title. Enjoy reading! read more

A WineStation in your hotel lobby

18-1-2016

Bram Kosterink has immersed himself in the capabilities of the WineStation. Which is already used in some hotel lobbies where you can take a glass of wine via your room key (card) and the bill will be debited to your account ….

Bram Kosterink about the WineStation

This is one of those blogs that has been inspired by another blog. In response to my blog “Inspired by Tuscany’ I was approached for a drink at the systems of WineStation. The same system that I encountered in Tuscany, but now I was informed about the details for the owners of the system in the hospitality industry. I thought it would be interesting to share this information…..

For those who have not read my blog about Tuscany. With the system that I encountered at that time it’s possible to pour your own glass of wine as guests. By means of a pass which you have to upload with an amount, you can choose three different glasses; a tasting glass, half glass or a full glass. After the glass is filled, the amount is directly taken from the pass. Besides this option, the system keeps the wine in the same condition for at least 60 days.

Hilton and Marriott do use the WineStation in the lobby

Hilton and Marriott are already using this system in their luxurious suites and in the lobby of some of their hotels. The hotel room key, (card), can be used to access the WineStation. When the guest takes a glass of wine from the system, the amount is debited to the guests hotel bill.

Besides that the system can be used as described above, the company Napa Technology created the possibility to monitor the ‘wine’ behaviour of guests in a number of wineries. The passes for the WineStation are personalized to be able to send invoice every period. The wine drinking preferences of all guests are known, what they like to drink and how much they drink…. Allowing the wineries to meet every guest’s needs. The technology allows to actively target the sales. Cool if you can prepare a wine profile for all your regular guests. Moreover you can serve and inform your guest at their interest. I wonder how my wine profile would be, probably quite diverse. ^ Bram Kosterink

A postcard instead of a digital message

8-7-2015

  • Eastwood ansichtkaart
  • Eastwood ansichtkaart
  • Eastwood ansichtkaart

In restaurant Eastwood guests can send their greetings on a provided postcard, the recipient can collect a free beer with the card.

Postcard

On every table in restaurant Eastwood guests can find a tool box with napkins, cutlery, menus and even a postcard that they can fill out and send. For people that are quickly bored, this is a much prettier solution than reaching for their instead. The receiver of the card can hand it in for a free beer at the restaurant, now that’s a great thing to find in your letterbox!

Special visit

Guests can indicate how they feel and why they feel like that on the postcard. It’s a nice addition to the gimmicks that we’ve noticed earlier during a visit to the multifunctional (hotel) restaurant. Caroline Receveur is the general manager of DoubleTree by Hilton Amsterdam Centraal Station and also responsible for the restaurant. She says: “We are looking for ways to make the experience for both the guests and the staff as special as possible. Our most recent addition is a book for kids that that describes ‘The tale of Eastwood’, written by Bavo Galama.”

For anyone that wants to be surprised at a dinner, Eastwood is definitely recommended.

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