18-1-2016
Bram Kosterink has immersed himself in the capabilities of the WineStation. Which is already used in some hotel lobbies where you can take a glass of wine via your room key (card) and the bill will be debited to your account ….
Bram Kosterink about the WineStation
This is one of those blogs that has been inspired by another blog. In response to my blog “Inspired by Tuscany’ I was approached for a drink at the systems of WineStation. The same system that I encountered in Tuscany, but now I was informed about the details for the owners of the system in the hospitality industry. I thought it would be interesting to share this information…..
For those who have not read my blog about Tuscany. With the system that I encountered at that time it’s possible to pour your own glass of wine as guests. By means of a pass which you have to upload with an amount, you can choose three different glasses; a tasting glass, half glass or a full glass. After the glass is filled, the amount is directly taken from the pass. Besides this option, the system keeps the wine in the same condition for at least 60 days.
Hilton and Marriott do use the WineStation in the lobby
Hilton and Marriott are already using this system in their luxurious suites and in the lobby of some of their hotels. The hotel room key, (card), can be used to access the WineStation. When the guest takes a glass of wine from the system, the amount is debited to the guests hotel bill.
Besides that the system can be used as described above, the company Napa Technology created the possibility to monitor the ‘wine’ behaviour of guests in a number of wineries. The passes for the WineStation are personalized to be able to send invoice every period. The wine drinking preferences of all guests are known, what they like to drink and how much they drink…. Allowing the wineries to meet every guest’s needs. The technology allows to actively target the sales. Cool if you can prepare a wine profile for all your regular guests. Moreover you can serve and inform your guest at their interest. I wonder how my wine profile would be, probably quite diverse. ^ Bram Kosterink