Smells Like McDonald’s
9-4-2024
In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald’s. Though unseen, its presence is unmistakable, akin to the brand’s iconic logo or jingle. That is why McDonald’s Netherlands leveraged their iconic smell in their latest campaign.
Trends we spotted | Week 14
8-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Utrecht Cocktail Week is taking place for the second time with 18 bars in Utrecht participating, from 10 to the 14th of April!
- Quality Lodgings adds three hotels to portfolio: Boutique Hotel Texel, Hotel Restaurant de Echoput and Hotel Goldene Rose in Germany.
- Eric Vökel Riverfront Suites has opened in Amsterdam. Cozy mezzanine flats with spectacular views of the IJ river and a friendly atmosphere.
- Last weekend, Rynbende Spirits’ ‘Experimental Batch’ Vintage Gin was launched. Only 140 bottles so aficionados should be quick.
- The National Week Without Meat & Dairy in the Netherlands had 2.8 million participants, the largest number ever. And the concept continues to be rolled out across Europe.
- Via Instagram this week: Tiramisu Espresso Martini and the ‘Special Egg Coqtail’ at COQODAQ in New York City. Easter inspiration for 2025!
- The Wave a new oasis for sport and wellbeing opening soon in London. Think surfing, an ‘activity zone’, food and drink outlets, camping/glamping accommodation, yoga and a lakeside park.
- And a cool example of how to use a ‘National Day’ in your marketing strategy. Chipotle’s Burrito Vault.
Enjoy reading!
Leo catering announces new lifestyle vision
5-4-2024
Leo catering, a leading catering company, is proud to announce its new lifestyle vision, focusing on the pursuit of an integrally healthy lifestyle. Leo catering believes they can go further as a caterer in contributing to vitality than just with food. They believe they can contribute to integral vitality, which is broader than their main activity: healthy and tasty food. This is why they are introducing the ’10 energizers’ (sleep, nutrition, exercise, humor, passion, relaxation, socializing, home, work life and meaning) in an exclusive partnership with Mind&Health.
Restaurant Aroma X Ristorante Sintesi | Six-hands dinner
5-4-2024
Chef Pasquale Carfora succeeded in bringing two young Michelin-acclaimed star chefs from Italy to his restaurant in Vaassen, Gelderland. Wednesday April 17, Sara Scarsella and Matteo Compagnucci of Ristorante Sintesi (*) in Ariccia, Italy, join chef Pascale for a six-hands dinner at his restaurant Aroma Italian Fine Dining.
Domaine de la Reine Margot Paris Issy | MGallery Collection in historic estate
5-4-2024
MGallery Collection unveils a brand-new sanctuary within a historic estate in Issy-les-Moulineaux, Domaine de la Reine Margot. Just a few miles from the heart of the French capital, guests will discover a place that encourages relaxation amid natural surroundings.
Trends we spotted | Week 13
2-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- On April 1st BJ’s Restaurant & Brewhouse introduced their new Pizookie® | The Pizickle! 😉
- Interesting read about reaching out to tech-savvy travelers by Anna Randow on the website of eHotelier.
- New Stars & Awards – MICHELIN Guide Germany 2024.
- A huge urban theme park, Gravity MAX, is coming to east London May 2024.
- Opening this month in Knightbridge, SURRENNE is London’s new next generation wellbeing and longevity Members’ Club. A wellbeing brand launched by the Maybourne Group.
- Peet’s Coffee celebrates Earth Month with sustainability efforts, Earth Day discounts and initiatives.
- Restaurant Sézanne in Tokyo claims no1 spot at Asia’s 50 Best Restaurants.
Enjoy reading!
Monte Marcella | High altitude cycling training in West Flanders
29-3-2024
Cyclists no longer have to travel to distant mountain areas in search of those extra few percentages. From now on, they can find what they need in the heart of West Flanders, Belgium. “Using the latest technology, we transform our 16 rooms, with a total of 42 beds, into altitude rooms. We simulate the same effects of altitude training,” says Frederik Van Lierde, former Ironman world champion and 2013 Sportsman of the Year and ambassador for Monte Marcella. “Moreover, we also offer altitude stimuli in many common areas, such as the food lounge, fitness and gym space, living room, wellness area, and cinema room. The more hours per day you spend in the thinner air, the better your sports result. Additionally, taking on the altitude challenge together also increases the mental resilience of the athletes. The numerous facilities at altitude make Monte Marcella unique in the world.”
Restaurant Madunia | Great connection to the surrounding nature on Ibiza
28-3-2024
Opening – Located on the west coast of Ibiza, where the breathtaking sunset sets the ambiance, restaurant Madunia will open its doors on June 8th. The name Madunia is derived from ‘Mama Dunia’, or Mother Earth, and reflects the restaurant’s connection to its surrounding nature.
Riot Restobar | Amsterdam conviviality and potato in a high-end jacket
28-3-2024
Opening – Located in Amsterdam, where the Amstelveenseweg turns into Overtoom. Those visiting or living in Amsterdam can since recently visit Riot Restobar. A restobar with swagger where differences are embraced. And where the potato returns in all its glory in the dishes and drinks, such as in the house beer.
NoHouseWine | Five wines that build houses in South Africa
28-3-2024
Henk Jan Beltman, formerly chief chocolate officer of Tony’s Chocolonely, is relaunching impact brand NoHouseWine. A wine brand with an important mission: to build houses in South Africa for those who have no home.
Speaking of Cheese!
26-3-2024
A blog by our colleague Coen Pompe, about fun and inspiring ways to offer cheese. Even a few ideas that are easily applicable if you’re short-staffed.
Strandzuid starts summer season with their beer event on Good Friday
26-3-2024
From the Easter weekend onwards, Amsterdam’s city beach Strandzuid will be open daily for a relaxed lunch, drinks or dinner again. To celebrate the transition from the wintery South Pole to the warm Strandzuid, they will kick off terrace season on Good Friday (March 29) with their traditional Beer event.
‘Wij houden van Holland’ assortment from Patisserie de Rouw in Vught
26-3-2024
During the run-down to Easter, Patisserie de Rouw introduces a number of new creations. The distinctive chocolaterie Easter assortment has been expanded with three new chocolate figures filled with rice-crisp: the Heart Thief, Chickie and the pet hare Flappie. Furthermore, the “Wij houden van Holland” assortment will be available in their store and online after Easter. In addition, it has recently become possible to obtain the famous nougatine pie in pre-cut super tight pieces.
We think their ‘Wij houden van Holland’ assortment is absolutely great. Nice idea, if your restaurant or hotel is located in a characteristic building, to have a mini chocolate house made of this? Think KLM-style houses! 😉
Trends we spotted | Week 12
25-3-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Nespresso UK opened on-the-go coffee bar concept in London.
- Subway’s sauces headed to grocery stores in the US.
- Freddy’s launches new TWIX® Salted Caramel Concrete for a limited time.
- Bill banning cultivated meat in Florida is on its way to Gov. Ron DeSantis desk.
- Chick-fil-A is opening a 400 square foot grab-and-go location without registers and seats.
- Locale is a collaboration of small business in Dubai.
- Local collaboration between art gallery / donuts shop COPS and Michelin star restaurant Osteria Giulia in Toronto.
- Ice cream made from cauliflower by eat Kinda.
- Donuts printed by InnaPrint, edible food printer, and they look delicious!
- Check out which restaurants received one or more Michelin stars in France.
Enjoy reading!
Immersive dining experience in space with Michelin-starred chef Rasmus Munk
22-3-2024
SpaceVIP, which specializes in extraordinary luxury space travel experiences, announces that it will be hosting an immersive dining experience in space with Michelin-starred Chef Rasmus Munk from restaurant Alchemist.
HIRO izakaya | Grungy Japanese izakaya opened in Antwerp
22-3-2024
Opening – Antwerp is getting a new addition with the opening of Hiro izakaya. This brand new izakaya restaurant from chefs Bart Huybrechts and Thomas Van de Weyer opened its doors on the Napoleonkaai with a view at the MAS museum and brings Japanese izakaya, with an extensive sake menu.
Simavi and EARTH Water launch ‘100% Sex-free Water’
22-3-2024
Development organisation Simavi and social enterprise EARTH Water are launching ‘100% Sex-free Water’ today, on World Water Day. With this limited edition drink carton, the organisations are drawing attention to the uncomfortable truth that women and girls experience sexual violence due to the global water crisis in countries like Kenya and Bangladesh. ‘100% Sex-free Water’ forms part of Simavi’s ‘Stop Sex for Water’-campaign which highlights gender-based violence in relation to water and unsafe toilets and asks people to sign a petition.
Evermore Orlando Resort | 10,000-room Crystal Lagoons Project
21-3-2024
More than 10,000 rooms will surround the lagoon powered by Crystal Lagoons® technology, recently inaugurated in the United States. It is located just steps from Disney World and Universal Studios in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. This city offers a wide range of entertainment options but lacks a beach, an issue remedied in this great development with a crystalline lagoon of the multinational innovation company, Crystal Lagoons, founded by the scientist Fernando Fischmann.
The seductive lure of The SIREN leads to the Rokin in Amsterdam
21-3-2024
This spring, you won’t be able to escape the seductive lure of The SIREN. The SIREN is opening in the double, stately canal house on the brand new boulevard of the Rokin at the end of April or the beginning of May. This new culinary hotspot in Amsterdam comes from the team behind SECRET GARDEN and is a restaurant, bar and meeting place where you can enjoy the best that Southern European Mediterranean cuisine has to offer.
Bagels & Beans is celebrating spring with Rontbijt® and a bagel plant
21-3-2024
More and more people are eating their breakfast out and at different times around the Netherlands. At Bagels & Beans you have been able to enjoy breakfast throughout the day for years. During their spring campaign Rontbijt®, (ontbijt = breakfast) this Dutch espresso bar formula goes one step further with a competition for breakfasters. Furthermore, a new plant species is emerging: the bagel plant.
Poké Perfect Opens Largest Location in Rotterdam
19-3-2024
Opening – Poké Perfect is launched a new location on Oude Binnenweg in Rotterdam. The menu features healthy, fast, and delicious poké bowls, side dishes like tempura shrimp, and health boosters such as various vitamin shots. This will be the largest outlet for the successful chain, which continues to operate at full speed.
Lowlander Creates the Ultimate Beer for on the Terrace | Leftover Lemon & Elderflower
19-3-2024
The first rays of sunshine have been spotted, that calls for a toast. With an improved recipe, now more refreshing than ever, it’s making a comeback: Leftover Lemon & Elderflower alcohol (3.8%) and, for the first time, also in non-alcohol (0.3%). This ultimate fruit beer tastes like spring in a glass, the beer that was made to be enjoyed on the terrace. Vibrant and refreshing, with a floral finish.
Kwekkeboom Launches ‘Umami’ Oyster Mushroom Bitterballen
19-3-2024
As National Bitterballen Day on March 27th approaches, Kwekkeboom is proud to introduce the very first ‘umami’ Oyster Mushroom Bitterballen, now available for both oven and air fryer use. This marks a plant-based innovation from the Oven & Airfryer division of the quintessentially Dutch brand. Starting from week 15, updated versions of the beef and veal bitterballen and croquettes will also be available. These new and improved bitterballen and croquettes feature an incredibly crispy crust and the most flavorful ragout.
‘Plant-based für alle!’| Burger King Germany
18-3-2024
Since the beginning of March, Burger King Germany’s plant-based products have been cheaper than their meat alternatives. With the aim of making the plant-based alternative accessible to as many people as possible. We are curious to see whether this price reduction will also lead to an increased purchase of the plant-based products! During the campaign entitled: ‘Plant-based für alle!’ (Plant-based for all!), their plant-based burgers by The Vegetarian Butcher have been introduced in a new form, the ‘Flower Patty’.
Trends we spotted | Week 11
18-3-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Bonchon Korean Fried Chicken wants to open restaurants in Germany.
- Pizza Hut rolls out a pizza-bagel mashup: The Big New Yorker Pizza Bagel, in NYC and Los Angeles.
- Empanada chain from Spain, Las Muns opens stores in Milan and 2 in Portugal.
- Inspiration through Instagram:
- Strawberry Garden Café in Seoul;
- Strawberry Afternoon Tea at Hotel Naru MGallery in Korea
- A coffee flight – available at the Junction by Common Ground in Niagara-on-the-Lake.
- And at the Nuldam Space vegan café you can send a letter to your future self or somebody else.
- The Ruby Group announced their first hotel in Sweden, located in the heart of the island of Kungsholmen in Stockholm.
- Bastion Hotels chooses Mews as cloudsoftware for their 30+ hotels.
Enjoy reading!
Summer festival Homelanding in Amsterdam 
Summer festival Homelanding in Amsterdam 
Summer festival Homelanding in Amsterdam 
