Maestro Burger McDonald’s | Advertising stimulates all the senses
2-2-2017
Last Tuesday, this brilliant advertisement for the Maestro burger from McDonalds Netherlands aired. The reactions at the advertisement have been almost unanimously positive. The advertisement shows how you should enjoy the first bite of a Maestro Burger… it’s accompanied via a live connection by Guido’s Orchestra from Guido Dieteren and the singing of soprano Wendy Kokkelkoren. The new advertisement is an expression of the new campaign of McDonald’s Netherlands: ‘Always Open for Good Times’.
Pip & Nut Toast Bar | Pop-up in the Selfridges Food Halls
1-2-2017
At all Dutch markets and in many shops you can buy fresh nut butters from all kind of nuts. Well it seems that this craze came has reached England as well. We spotted a pop-up in the Selfridges Food Halls, the Pip & Nut Toast Bar. The pop-up will be there until the 12th of February. The bar will serve a selection of gourmet toast with toppers as peanut butter, grated apple and maple syrup to avocado.
wastED | New York’s waste concept comes to Selfridges London
1-2-2017
The pop-up restaurant wastED of Dan, David and Laureen Barber and the team behind New York’s internationally known Blue Hill restaurants will pop-up in London at the rooftop restaurant of Selfridges. This pop-up will run from February the 24th to April the 2nd, serving menus designed to raise awareness of food waste. They will convert food waste into £15 ($18) sharing dishes and a ‘not so customary’ £32 high tea. Expect quirky dishes with skin and bones and other ingredients you normally wouldn’t expect.
Cocktail inspiration | From classic British children’s books
31-1-2017
The Soho cocktail spot The Blind Pig has created a whole new cocktail menu inspired by children’s stories, this menu is entitled ‘Long and Short Great British Tails’. For example they recreated the Hunny Pot from Winnie the Pooh…
Here in the Netherlands we have the bubbles of Jip and Janneke but we wonder what kind of cocktail will be served if you create a famous Dutch story into a cocktail? Take the story of Hans Brinker from the book The Silver Skates about the boy with his finger in the dyke? Well we hope to inspire those who create cocktails and we think the taste must be a little salty …
Showhero Hotel | 60 people with disabilities running a hotel in Alkmaar
30-1-2017
On the 27th, 28th and the 29th of January a team of 60 men and women with disabilities provided the guests of the King’s Inn City Hotel in Alkmaar in the Netherlands a warm welcome. Under the guidance of the foundation Showhero and the regular staff of the hotel, the participants took care of all the tasks in the hotel and provided a good dose of entertainment.
Té Tonic® | Spice up your life
30-1-2017
Infuse your gin or vodka in order to obtain subtle notes between different aromas and flavours. Allow your guests to create their own Gin and Tonic botanicals or choose their own Té pyramid-shaped silk botanical flavour.
Trends we spotted | week 4
27-1-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others, swimming without getting wet and the new InPaella concept by Quique Dacosta.
If you like to read the whole article, click the title. Enjoy reading!
iLost.co | Website for lost & found
27-1-2017
A centralized and standard platform for lost and found gear. In the Netherlands the iLost.co crowdfund was backed with €238.000,= last year and are rapidly expanding their iLost network.
World’s highest cinema | Cinema at ordinary places like the tip of The Shard
27-1-2017
The tip of The Shard in London will be the location for a pop-up cinema for three nights. The building is 69 floors which probably means it will be the world’s highest cinema. A ticket for one of the nights will be quite expensive. On the other hand, in return you will get a complete luxurious night out! It’s courtesy of the Extraordinary Travelling Film Show that shows movies at ordinary places.
Smart beer tap | Serves a perfect beer with one single touch and improves efficiency
26-1-2017
Pubinno is a fast-growing technology startup developing Taptronics, world’s first plug&play, smart beer tap that serves a perfect beer. Taptronics combines robotics, data analytics and sensor fusion to increase keg efficiency up to 20%. It can serve any type of beer at the ideal temperature with the optimal amount of foam.
KFC China | Ordering food with help of facial recognition tech
25-1-2017
One of the Chinese KFC’s in Beijing uses facial recognition tech in order to help customers choose their meal by mood, age or gender. The device is created by search engine company Baidu. We wonder what it would recommend us!
Childhood memory | Sneaking a few spoonful’s of raw dough
25-1-2017
Who doesn’t have this childhood memory? Sneaking a few spoonful’s of raw dough when your mom or grandmother was baking cookies. Remember sneaking too much until you were sick? Nowadays you can buy ‘raw cookie dough’ in the supermarket in America and this week a ‘ready-and-safe-to-eat raw cookie dough’ restaurant will open in Greenwich Village in New York. According to owner Kirsten Tomlan a place where you can enjoy ‘raw cookie dough’ mixed with ‘normal cookies’ and many more ingredients. Please be aware of this lesson from grandmothers: “don’t let your eyes be bigger than your stomach otherwise you will be nauseous!”
Bakery Victor Driessen | Pick up bread at the jewelry store
24-1-2017
The Hague’s best bakery Victor Driessen is coming to you this year, his products can be picked up at his own pick up points.
In the beginning of 1900 it was a famous streetscape. Victor’s grandpa started delivering the breads of the Driessen family by literally jumping on his cargo bike. Bakery Victor Driessen relives old times, there is only a small difference.
Edible Cinema | Food as extra experience during the movies
23-1-2017
During the events of ‘Edible Cinema’ guests get a package of food before the movie starts. The small dishes in the package are numbered and you are not allowed to eat them until the numbers correspond with the numbers shown in the movie. This way, aroma, texture and taste create a more unique experience during certain scenes within the movie.
Pop-up IGLOOS | On which rooftop terrace in the Netherlands next winter?
23-1-2017
In London it’s possible to diner in pop-up igloo’s until the end of the winter at the Coppa Club. The pop-up structures host smaller groups (up to 8 people at a time) and are fully-heated. To make it even more comfortable for the guests, there are sheepskin blankets and speakers in the IGLOOS. Which rooftop terrace in the Netherlands will install these kind of igloo’s next winter?
Trends we spotted | week 3
20-1-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others, eat and watch Ratatouille at restaurant Dertien and the new food trend 2017, Plankton!
If you like to read the whole article, click the title. Enjoy reading!
La Cantina Del Mar | Bonaire Blond meets the ocean
20-1-2017
The newest dish from the chef’s table at La Cantina Del Mar at Bonaire. At the chef’s table they serve dishes inspired by local products and with Bonaire Blond beer.
Hipchips | Reinventing the potato crisp
20-1-2017
A chips or crisps restaurant, Hipchips London opened in November. Situated on Old Compton Street in Soho, the crisp restaurant sells their fresh chips from a conveyor belt topped with heritage potato slices and fancy dips.
Band of Bohemia | Culinary beer at a brewpub in Chicago
19-1-2017
Band of Bohemia, a brewpub in Chicago has been awarded with a Michelin star last November. Very special if you consider the fact that beer is the main event at this brewpub. The Band of Bohemia received the Michelin star after being open for just one year. Michelin is awarding stars to more and more surprising food joints. For example in Singapore where street food stalls Hong Kong Soya Sauce Chicken Rice and Noodle and Hill Street Tai Hwa Pork Noodle got a star. More recently we had dinner at The Harwood Arms, the only English pub in London awarded with a Michelin star. Which surprising kind of restaurant, food bar or food truck will be next in line after Chicago, Singapore and London?
Mahbir Premium Indian Saffron | Saffron-infused ice cubes
18-1-2017
Mahbir Premium Indian Saffron launched in Amsterdam during the ‘Hotelnacht’. The 100% pure red stigma‐tip saffron strands, handpicked in Kashmir, India, are now available in the UK and in Amsterdam. One of the new ways saffron is being used is in cocktails, a Gin & Tonic with saffron-infused ice cubes for example.
Capriole Café | Restaurant and coffee roastery
17-1-2017
Recently opened in The Hague: Capriole Café. A restaurant and roastery in one. Capriole Cafe is located in an old industrial building on the waterfront at the Fokkerhaven (a port) in The Hague. Their guests are able to visit the restaurant during the whole day, for a cup of coffee in the morning as well as for a hamburger during dinner. They also give coffee workshops.
7132 Hotel |House of Architects in Switzerland
17-1-2017
A Swiss design hotel and superb architecture under a single roof and as the latest architect indicates: “The human race may share common roots, but we are a pretty diverse bunch, so do we really have to put up with stereotypes?” Thom Mayne, the latest architect for 22 rooms in this hotel, says an emphatic no. Well, the 7132 Hotel in Vals is the embodied result of offering rooms designed by prize winning architects. With as latest asset the rooms created by Thom Mayne and the other 63 newly designed hotel rooms which are created by other top architects. Truly the house of architects in Switzerland.
Bierboutique Rotterdam | First beer boutique in the Netherlands
16-1-2017
Especially for those special beer lovers who live in or near Rotterdam, the first beer boutique in the Netherlands will open its doors early February. A joint with the look of a boutique resambling the time of The Great Gatsby. A great place to relax and enjoy a special beer. Naturally, the old familiar lager remains on the beer menu.
Wim about Wine | Wine in Moderation
16-1-2017
Wim stands for Wine in Moderation and it’s a Dutch name for a man. In the Netherlands, the Royal Dutch Association of Vintners (KVNW) initiated the International Wine in Moderation initiative. The KVNW takes their social responsibility in the provision of wine very serious and wants to encourage responsible wine consumption by consumers. ‘Wim about Wine’ has to become the platform for the Dutch consumer to find tips and explanations about the moderation of consuming wine.
KFC |introduces a game on Instagram
13-1-2017
As far as we were aware Instagram is used to share pictures, clips and social cinema. KFC has launched a game on Instagram though, the ‘Colonel Saunders’ Kentucky Fried Chicken Football Challenge’.
A game on Instagram
KFC has launched “Colonel Saunders’ Kentucky Fried Chicken Football Challenge’, where Instagrammers can “play” on an American Football field across different animations on the social media platform. The game tags Instagram accounts, which players can click on to reach a new stage. KFC’s game utilizes 31 animations and 35 different Instagram accounts to tell the story of a short football game.
Great way to get more followers and likes with the Super Bowl less than a month away. Created by agency Wieden + Kennedy.
Domino's Pizza delivery e-bike by Rad Power Bikes 
games are back)
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