Trends we spotted | Week 20

20-5-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week amongst others links to articles about the beer brand Coors, which introduced a barley milk, ‘Golden Wing’.  And we congratulate Brewdog on their 15th anniversary, they have created a 15%. PUNK. IPA for the occasion!

Katy Perry collaborates with Takeaway.com in a new campaign. Did you see their clip already? You can watch the whole clip further in this article. And Richard Branson’s Virgin Limited Edition currently has seven high-end hotels and the eighth, the Son Bunyola Hotel on Mallorca, is due to open in the summer of 2023.

There are already two Paradox Museums in Oslo and Stockholm, and at the end of this year a Paradox Museum will open in the ‘American Dream’ shopping and indoor family entertainment park in New Jersey.

On May 12, the 50 best pizzerias in Europe were announced by, 50 Top Pizza Europe 2022. According to them, you eat the best pizza at Peppe Pizzeria in Paris. We congratulate them and nNea Pizza in Amsterdam with their 11th position!

In honor of Queen Elizabeth’s platinum jubilee, Claridge’s is celebrating her anniversary in its own unique and legendary style, including cocktails and a ‘Royal Archive Cabinet’ in their lobby.

There is a limited edition NFT collection of the Instagram posts of virtual influencer Esther Olofsson from Rotterdam! Available at opensea.io. And McDonald’s USA is introducing the ‘Chocolately Pretzel McFlurry’ this summer. For a limited time as from May 25.  

The newest Eataly store opens at Rome Fiumicino airport, with over 2,000 square meters, it will be the brand’s 41st outlet!

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Trends we spotted | Week 17

29-4-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others Château Galoupet in France, they produce exceptional sustainable rosé and Accor, Ennismore and Country Garden’s Funyard will develop more than a thousand JO&JOE hotels in China.

Stumptown Coffee Roasters partnered with Oatly to serve first-annual ‘Earth Day Latte’ and we can imagine the Pearlsuites by Pierpaolo Lazzarini at our Dutch lakes!

A 50-Pin Challenge with Bowling at the Kabukicho’s Shinjuku Copa Bowl, inspiration for other Bowling centers? And in Amsterdam the Anatara Grand Hotel Krasnapolsky recently reopened under the Anatara brand!

Spicy McNuggets return at some McDonald’s locations in the USA for a limited time only. What would your guests like to return on your menu? And a special initiative of chef Niko Romito, the ‘Niko Romito method’ it includes 7 techniques of ‘food transformation’, we spotted it in an Instagram post of the World Economic Forum.

The Fazer Xylitol factory has started operations in Lahti, Finland. The new state-of-the-art factory showcases a unique example of circular economy – a patented process transforms upcycled oat hulls into sustainable xylitol.

Last year restaurant Eleven Madison Park (***) switched to an entirely plant-based menu, and now Daniel Humm starts delivering its green ethos to home kitchens: Eleven Madison Home. And in Berlin Domino’s pizza delivers pizza with robots which are using the sidewalks.

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Trends we spotted | Week 13

4-4-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles and amongst others three Instagram posts we spotted, the special branding of Mr. Charlie’s in Los Angeles with their red/yellow colors as well as the upside down smile. And Miss Crispy Rice who recently opened inside the Oasis Wynwood in Miami, serving crispy rice sushi!

Another Instagram post that we really love is one from Paris where restaurant La Bourse et la Vie hired 3 refugees from Ukraine and changed their cuisine and their name in Le Borscht et la Vie as of yesterday for 2 months.

Dubai is the 36th destination which will have its own Guide MICHELIN! The first selection of restaurants will be revealed in June. And McDonald’s USA surprises fans with unexpected Szechuan Sauce drop. Great idea a limited time offer of products from the past, which product would you bring back?

SALSA SHOP is a fast growing brand of fresh Mexican food restaurants, they recently opened the 10th restaurant in the Netherlands and they have big dreams for Europe. And a great initiative of Culinair Leiden in our hometown, a 6.5 km long festive ribbon of tables along the Singelpark route on 25 and 26 June 2022: Singelpark Dinner.

Restaurant commerce platform, GoTab, recently announced that it is partnering with Mastercard to transform the digital checkout experience in hospitality venues across the US with the implementation of Click to Pay.

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Wendyverse™ | Wendy’s® opens first restaurant in virtual reality

1-4-2022

Wendy’s® is teaming up with creators in Meta’s Horizon Worlds to make (virtual) dreams come true with the grand opening of the Wendyverse™ in Horizon Worlds on April 2. Virtual reality becomes reality as Wendyverse™ gives fans all-new 3D opportunities to virtually interact with each other and the brand – as only Wendy’s can.

Another brand that seeks the Metaverse, recently we read that McDonald’s USA also has plans in that direction.

3 minutes read

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McDonald’s® USA Racewear Collection in collaboration with 23XI Racing

22-2-2022

With the new NASCAR season, starting on February 27, around the corner, McDonald’s USA drops their  McDonald’s® USA Racewear Collection which is a blend of streetwear and racing to give fans a taste of the winner’s circle. Just like our Dutch brand FEBO merchandise, McDonalds merchandise is always very popular. In the Netherlands you can now order different items in the MyM fanshop. Download the app to see the entire collection.

Just in time for the opening race, McDonald’s and 23XI Racing are revving up the season with a new apparel line of racing merch that fans will speed to get their hands on. The co-branded, limited-edition racewear collection is already available for purchase since February 18 on the 23XI Shop powered by Fanatics.

2 minutes read

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Trends we spotted | Week 7

18-2-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

IKEA in the Netherlands is also tackling food waste together with Too Good To Go as are more European countries. And the ‘Tasty by Greggs’ Café opened in a Primark in Birmingham, they will also sell a limited-edition Greggs collection.

With this week links to articles about amongst others: some last Valentine’s Day inspiration from 2022 for 2023, we spotted a wedding chapel on Valentine’s Day at Denny’s in Las Vegas and Topo Chico Hard Seltzer sent your ex a cactus on this day.

August 25 a tribute to the Beatles will be held in the courtyard of the Musée de Montmartre in Paris, their Candlelight Open Air may inspire other museums. And for all Harry Potter fans, you can attend a pop-up dinner in a ‘Hogwarts’-like castle in France!

McDonald’s plans to operate a virtual restaurant online with home delivery, in the Metaverse! And the new Michelin Guide for the UK and Ireland 2022 is out! With a new three Michelin star restaurant – L’Enclume.

Next Gen Foods announced this week that its first product, TiNDLE is now available in a range of iconic restaurants across the East and West Coasts in some of the country’s leading “foodie” cities.

Click on the title if you like to read the full article. Enjoy reading!

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Trends we spotted | Week 6

11-2-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others Plan Bee of restaurant Tante Kee in the Netherlands and a spectacular new fine-dining restaurant in Las Vegas: 20,000 Leagues Under The Sea.

McDonald’s USA celebrates ‘Black History’ with ‘Future 22’, a campaign that focuses on young game changers. And in Australia, KFC is going to test drone delivery in Logan, Queensland, together with drone delivery company ‘Wing’. As they say: KFC puts a Wing on it.

To raise money for the Notre Dame cathedral, a Virtual Reality experience has been created: Eternal Notre Dame. Great immersive experience to do with groups of friends or children in Paris! And in America, a festival dedicated to Hard Seltzers travels around: Seltzerland.

A new wine store, Half Full, in Amsterdam, that prefers quality over quantity and only sells half bottles of wine, champagne and more. And restaurant 3 Fils in Dubai is the first restaurant to be number 1 on the list of ’50 Best Restaurants Middle East and North Africa’.

Bordeaux (France) and Valencia (Spain) are the European capitals of ‘Smart Tourism’ in 2022. And McDonald’s in Japan sell special ‘square burgers‘ wrapped in ‘comic book’ paper.

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Menu Hacks created by fans on the menu at McDonald’s USA

3-2-2022

Hacks this delicious deserve a spot on the menu (at least, for a limited time). From putting a crispy Hash Brown in between their Sausage McMuffin® with Egg, to adding Chicken McNuggets® to their favourite sandwich, McDonald’s fans are always coming up with different ways to make a their McD meal uniquely their own. That’s why, for the first time ever, McDonald’s is spotlighting their creativity by officially debuting four fan-favourite creations on menus across the country for a limited time.

Starting January 31^st, customers can visit their local participating McDonald’s or go on McDonald’s App to order the custom ‘Menu Hacks’ by name and receive all the delicious menu items needed to build them by hand (because that’s half the fun)!

Reading time: 2 minutes

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Trends we spotted | Week 2

17-1-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about Flipdish, an online ordering and experience platform, which has had a capital injection. And the nominees for the ‘Foodservice Award 2022’ (Horecava) election have been announced, on March 10 we will know who has won in which category.

A new De Beren delivery restaurant has opened in the center of Katwijk and KFC has opened a new restaurant in the WoenselXL shopping center in Eindhoven.

Albert Heijn is testing its own app ‘Overblijvers’ (remainers) against food waste and the Dutch app, Didiyo, delivers food from Turkish, Surinamese, Polish and Moroccan grocers.

It looks like Americans will soon be able to enjoy “Snoop doggs” hot dogs and more news about Nuro’s new model of “delivery” robotics in America.

The first non-alcoholic beer with vitamin D, the Corona Sunbrew 0.0%, is already available in Canada. And in Dubai in 2023, The floating luxury five-star resort Kempinski Floating Palace will open! With hotel villas that can ‘sail’ elsewhere.

At Taco Bell in America, you can take out a subscription to the Taco Lover’s Pass, for 10 dollars per month, you can get 1 taco every day. And an article about an AI-powered platform to make wine recommendations, Tastry.

And a link to an article about the first speakeasy non-alcoholic cocktail bar in Paris: Drinks&Co by Lyre’s, special! We don’t think we have a completely alcohol-free cocktail bar here in the Netherlands, do we?

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The Market Drayton McDonald’s | The first UK net zero carbon restaurant

20-12-2021

December 10, McDonald’s opened the UK’s first net zero carbon restaurant. The Market Drayton McDonald’s, which will act as a blueprint for future restaurants around the country, has been designed to be net zero emissions standard in both construction and everyday operation – an industry first.

Reading time: 3 minutes

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