Jarheads | Healthy lunch in glass jars

2-5-2017

The motto of the Jarheads catering company from Mechelen in Belgium: ‘slow food, swiftly delivered’. They deliver healthy, organic meals in glass jars with recyclable cutlery. They started as a catering company but last summer they also opened a take-away / restaurant at the Lambermontplaats in Antwerp, where you can take away your jar or eat it. read more

Trends we spotted | Week 17

28-4-2017

At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others a Big Green Egg BBQ Contest organized by FG Food Labs Rotterdam and Kwalitaria launches a new concept.

If you like to read the whole article, click the title. Enjoy reading! read more

Trends we spotted | Week 16

21-4-2017

At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others a shopping street in an empty cow shed and Folie Culinaire, an event that’s going to serve Cayman meat and ants.

If you like to read the whole article, click the title. Enjoy reading! read more

Caffè Torino | First pop up Negroni bar in Belgium

5-4-2017

Last week the first pop-up Negroni bar in Antwerp, Belgium opened. From the 30^th of March until the 23th of April, you can enjoy this cocktail that consists of gin, vermouth and Campari in Martini Caffè Torino. Caffè Torino, previously opened the first pop-up vermoutbar in Belgium at the Oude Beestenmarkt in Ghent. They will only serve Negroni’s at this pop-up bar. read more

Playing curling during the Christmas dinner

20-12-2016

Is curling boring? Doubtful. Amsterdam offers plenty of possibilities in the upcoming weeks to try out this Olympic sport. For example Bowery Restaurant at the Hilton Amsterdam Airport Schiphol and the Rooftopbar Floor17 on the Ramada Apollo Hotel offer people the possibility to get familiar with the sport! read more

Noodle Burger | fusion culture hamburgers

29-11-2016

Xin Lu and Gilles Schepens are two young entrepreneurs from Belgium that want to conquer Europe with their Noodle Burger. By placing a tasty burger between two patties of crispy noodles with vegetables (cabbage and carrot) oriental style, coriander and a secret Asian sauce, they offer their guests a new hamburger product. read more

Trends we spotted this week – week 41

14-10-2016

At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, design your own dessert and Halloween fries by McDonald’s.

If you like to read the whole article, click the title. Enjoy reading! read more

Barco Escape: experience a movie with a panorama view

18-8-2016

Another reason to go see a movie in the cinema! Lot of chances in the last couple of years in the movie and cinema world. The public started to enjoy watching movies at home but with these developments they successfully lure the public back in the cinema! With the IMAX screens, 3D movies, virtual reality and now Barco Escape movies, the cinema offers a whole new movie experience. No ‘normal’ cinema from a single screen, with Barco Escape you will be drawn in the story. This due to two additional screens that are attached at the main screen in an angle of circa 140 degrees, a panoramic view.

read more

Restaurant Yoepz Kip & Kreeft

18-2-2016

Lobster and chicken as main ingredient, slightly different as the old fashioned Surf & Turf. Restaurant Yoepz Kip & Kreeft (Chicken & Lobster) from Utrecht (The Netherlands) will soon open a store in Amsterdam. read more

Quake pop-up breakfast vending machine

28-1-2016

At the beginning of December Quaker Oats placed a pop-up vending machine at the train station of  Antwerp, where travellers could order a free breakfast. This breakfast was prepared by two ‘robots’. We consider this a great example on how to pop-up and present your company in a positive way. Why don’t restaurants or deli’s use a pop-up location to present their food to the public?

About the Quaker pop-up breakfast vending machine

Most people are very busy nowadays and skip breakfast regularly. Quaker Oats wants to do something about this and chose the train station of Antwerp to place the Quaker pop-up breakfast vending machine, Just as a metaphor of our busy lifestyle. The goal of this campaign? Have people acknowledge how important it is to start your day with a breakfast. And with Quaker this can be done very easy, quick and healthy!

Different recipes

By-passers were able to choose from two different recipes. These recipes changed every day and were created by well-known Belgium breakfast eaters. If the choice was made, you pushed the button and the two people dressed as robots prepared your breakfast, for free!

Inspiration

As we mentioned before, this is a nice way to present your product. Offering it for free always works of course, but for most hospitality companies this won’t always be easy to finance. But such a great pop-up location on a prominent spot might be worth considering, it will bring positive attention to your restaurant or lunchroom somewhere else in the city.