Conservatorium Hotel 
Greg Shapiro Already the fifth edition of the Hotelnacht! (Dutch, meaning hotelnight) Because there are so many great Hotelnacht parties, Hotelnacht diners and touristique activities organized, we thought we had to write about it again. The people from Amsterdam can again enjoy a great weekend holiday in their own city in the weekend of January 14-15 against reduced prices. read more
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, the half marathon through the Walt Disney Studios Park and Icehotel 365 in Sweden.
If you like to read the whole article, click the title. Enjoy reading! read more
The luxury hotel Marriott at Brooklyn Bridge in New York, invites visitors to snap pictures of their inverted replica of a guest room. The pictures are shared on social media with the hashtag #MGravityRoom. read more
Worry Dolls by the Omni hotel La Mansion del Rio
Fa-Raon (Bristol Hotel Paris)
Poem Palace Hotel Dubai
Fa-Raon (Bristol Hotel Paris)The ultimate bed time stories to read in hotels are stories which takes place in the hotel….. Don’t you agree? We once philosophized about starting our own hotel and one of the ideas that came up was writing a story which took place in the vicinity of the hotel. And sending this story to every guest two weeks prior to their arrival, to enhance the anticipation. Imagine the kind of stories that could be written about your hotel or the hotel you love to visit as a loyal guest. We haven’t had the pleasure of enjoying such an idea as guest yet but it’s quite interesting to see what is done with storytelling in the hospitality industry.
We made a small list with successful storytelling examples! read more
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others beer glasses that communicate with an app, Otima port who has to be drunk really cold, Black Lime and fermented French fries?
If you like to read the whole article, click the title. Enjoy reading! read more
Lennert Rietveld senior counsellor at van Spronsen & Partners hospitality consultancy gave an inspiration session last month about co-creation. In this blog an insight into this session; which shows that the focus during events is shifting to influencing the guest journey!
The inspiration session for 80 event organizers showed powerful examples of co-creation. The presentation focused on compelling examples from entrepreneurs working together to improve the visitor experience. Everything is evolving around the guest journey. A good example is the initiative of the Dutch amusement park the Efteling to develop an app in co-creation with a Belgian company. They offer their visitors a lot more experience around their visit of the Efteling through ‘mixed reality’ and smartphones. Brilliant for kids, for example at the route app a witch voice gives directions.
A couple of other examples from the inspiration session around co-creation:
A new robot in the hospitality industry. Hilton Worldwide and IBM announced a collaboration to pilot ‘Connie’ – the first Watson-enabled robot concierge in the hospitality industry. Hilton’s new robot draws on domain knowledge from Watson and WayBlazer to inform guests on local tourist attractions, dining recommendations and hotel features and amenities.
Bram Kosterink has immersed himself in the capabilities of the WineStation. Which is already used in some hotel lobbies where you can take a glass of wine via your room key (card) and the bill will be debited to your account ….
This is one of those blogs that has been inspired by another blog. In response to my blog “Inspired by Tuscany’ I was approached for a drink at the systems of WineStation. The same system that I encountered in Tuscany, but now I was informed about the details for the owners of the system in the hospitality industry. I thought it would be interesting to share this information…..
For those who have not read my blog about Tuscany. With the system that I encountered at that time it’s possible to pour your own glass of wine as guests. By means of a pass which you have to upload with an amount, you can choose three different glasses; a tasting glass, half glass or a full glass. After the glass is filled, the amount is directly taken from the pass. Besides this option, the system keeps the wine in the same condition for at least 60 days.
Hilton and Marriott are already using this system in their luxurious suites and in the lobby of some of their hotels. The hotel room key, (card), can be used to access the WineStation. When the guest takes a glass of wine from the system, the amount is debited to the guests hotel bill.
Besides that the system can be used as described above, the company Napa Technology created the possibility to monitor the ‘wine’ behaviour of guests in a number of wineries. The passes for the WineStation are personalized to be able to send invoice every period. The wine drinking preferences of all guests are known, what they like to drink and how much they drink…. Allowing the wineries to meet every guest’s needs. The technology allows to actively target the sales. Cool if you can prepare a wine profile for all your regular guests. Moreover you can serve and inform your guest at their interest. I wonder how my wine profile would be, probably quite diverse. ^ Bram Kosterink
Pizza Hut has published a humorous and sarcastic video on 20 May about the use of the selfie and the selfie stick hype. Pizza Hut combines the actuality and humor in this great video, with the effect that now 7 days later, nearly 2.5 million people saw the video and probably smiled about it.
We wrote about using the ‘selfie’ in your marketing earlier and we see more and more great examples. Like the Mandarin Oriental Hotel in Paris, which offers a ‘selfie in Paris’ tour. A select number of Marriot Hotels offers their guests the possibility to test a free GoPro camera during their stay. With the camera guests can share their vacation experiences with family and friends.
The hype of the ‘selfie’ stick has exploded to major proportions in the USA. We have heard that at several events the selfie stick is even prohibited. Recently friends of us experienced this at a baseball match of the Yankees.
Pizza Hut increases the ‘danger’ of the stick in this video and offers potential guests a smile. The only question is whether the relatively small connection with the Pizza Hut brand in the video works out and if the video will generate more guests for their restaurants.
A hotel room is a room where you sleep when you are traveling. Whether this is for business or pleasure, it doesn’t really matter much. The guest pays for the luxury he or she wants to experience during the stay. Yet there are those little gestures you can use to pamper the guest just a little extra. We have collected 10 examples of small suggestions to spice up your hotel room.
We all know the standard of soaps, shampoo, conditioner, shower gel, bathing caps, toothbrush sets and shaving kits by now. Many of these amenities disappear in the suitcase and are a lasting reminder of your hotel in the bathroom of your previous guests. Definitely keep the standard amenities as a giveaway. I must say, I’m still positively surprised if I find mini packs makeup remover wipes. Hoteliers, this is highly appreciated by women!
At the Andaz Hotel in San Diego they have a bowl at the front desk with sunscreen sachets that have a high protection for your face! What a great service. At the Surf & Sand Resort Laguna Beach (Los Angeles) there are cheerful messages on the amenities of the hotel. Texts that make you happy when you walk into the bathroom in the morning.
More and more hotels are offering some kind of a Bath Menu: you can get an extended bath treatment from top soap brands. This can be a form of upselling, recently we wrote about it on horecatrends.com.
At Luxe Sunset Boulevard Hotel in Los Angeles next to the Getty Museum, the nightstand contains a book with uplifting and cheerful texts and drawings next to the traditional Bible. Guests can buy the book downstairs in the shop as well, along with other fun books in this series! You see more and more luxury hotels that present a selection of magazines in the room. And if you do it, do it right. At the Schloss Bensberg in Bergisch Gladbach we received a daily selection of various magazines!
It always amazes me that there is so little attention to detail for (parents with) children. Occasionally we’ve encountered some toys at a room, a simple gesture which makes a child happy and the parents as well. At Shutters on the Beach Hotel in Santa Monica they have a box in the bookcase with a yo-yo and three juggling balls. For the little ones, they have also a small whale for in the bath! But even older children find these toys fun, is my experience! A beach ball in a seaside hotel or some traditional Dutch games like the reversed buckets that you keep under your feet while walking by two strings in your hand. A doll in traditional costume for the toddler could be fun too, and so on.
Adults also love to play as well, they know that at Shutters on the Beach. At the bathroom they have locked some guilty pleasures in a bathroom cabinet. More hotels are offering excitement in this form, sometimes in collaboration with well-known adult shops like Christine le Duc.
At LUXURY Sunset Boulevard hotel a yoga mat in your hotel room is ready to use. There is a business card attached to it that says “Decompress with my yoga works” and it includes a code for a month of online yoga classes. Guests can also attend a complimentary yoga class at a location nearby. It could be interesting to collaborate with a local yoga teacher on this. Or if you haven’t got a gym at the hotel, working together with a gym nearby can be an option as well.
In a number of luxury hotels the minibar is already free of charge. Given the prices you pay for the room, the cost is often negligible. It is really charming to offer some drinks for free in any case, even a simple bottle of water on the nightstand is appreciated by your guests. Every day the Andaz Hotel in San Diego offered some drinks and snacks for free. They would put these on top of the mini-bar with a friendly note attached.
The Marriott hotel in Dana Point California has a special ‘do not disturb’ sign: Gone Surfin ! It’s definitely responding to local conditions ;-). The Surf and Sand Resort in Laguna Beach (Los Angeles) has a ‘do not disturb sign’ sign that you put into the keyhole. That will keep the maid out if you want to sleep..
It’s old fashioned but at the luxury hotels it’s certainly still common, a box of stationery and postcards. Yet there are more and more people who just send postcards from their holiday address. The Surf & Sand Resort has put a handful of shells from the beach in their box which can be added to your letter. What is a local element at your location? If it’s the view, provide a binoculars for your guests.
Nothing is easier than a guest who indicates that he or she is at your hotel to celebrate a birthday, anniversary or something else. An opportunity to score for an open goal. And yet many hotels miss this! A small cake with a personal congratulation can sparkle a miracle and is often shared via social media. It is not really about what you do, as long as you do something.
Marjolein van Spronsen
We couldn’t find an immersive Christmas Light Maze in Europe yet, howevere correct us if we are wrong. But we love the idea, another fun read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
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