VanChefs Special Tour

5-3-2014

At VanChefs it is possible to book a private cook, but next week they organize a special chef’s tour in Amsterdam. The day starts with a morning coffee at Jos Timmer (@ Frankendael, restaurant Merkelbach), then continues at brunch place ‘staring at Jacob’ Noah Tucker Anthony & Joseph, and Joris Bijdendijk (restaurant Bridges *) to turn him inside out with questions. The final element in the tour is a dessert demo by Edwin Sander Food Creativ (Talent of the Year) in the Rockstart Ballroom. The tour is designed for talented chefs and ultimate foodies. It lasts Friday 14 March from 9:30 to 14:00 o’clock.

Gigantic Pinterest board

27-2-2014

Caribou Coffee launched an interesting marketing campaign in collaboration with agency Colle + McVoy to promote the newest coffee blend. In the shopping mall ‘Mall of America’ in Minnesota a huge Pinterest board was set up with pictures of the coffee process. Passersby could take photos of the gigantic Pinterest board (with attributes) with their smartphone. The passerby could upload the photos with the hashtag #caribouinspires on Twitter and Instagram.

Super Mari, from grocery to bar

24-2-2014

During the day a grocery, in the evening a bar. Super Mari, located in Vienna, is in the early hours of the day an Italian grocery and sells Italian products, ranging from coffee, pasta to canned specialties. In the late afternoon and evening the space transforms into a bar where guests can have an appetizer. Super Mari is designed by Lukas Galehr of architecture MadameMorh. The entire interior is made of white and black tiles. In the evening the panels can be rolled down so the shelves with products are hidden.

Inspiration from NYFW 2014

11-2-2014

We all know that Fashion Weeks are concentrated around fashion shows and after party’s but this year Marc Jacobs took the opportunity to do another type of stunt!

After all the talk of alternative payment methods like Bitcoin recently, he decided to open a pop-up tweetshop, a store where you pay with social media posts, a brilliant idea to promote his fragrance Daisy. In essence this store was more about the experience than the shopping, being located in beautiful bright loft in Soho, the brand organized a set of activities. One was a photo-booth style field of daisies, where you could take daisy #selfies. When uploaded with #MJDaisyChain to Instagram or Twitter you could win great prizes with the messages, such as bags, full bottles of daisy, sunglasses and other gadgets. Other than the daisy-field booth there was also a cart with a coffeemachine and baristas making fresh coffee, ladies who were giving free manicures with Marc Jacobs nail polishes and lot’s of daisy art and daisies. A dj made the atmosphere even a bit more exciting and the “fabulous” NYFW visitors were having a ball. One simple tweet with the hashtag #MJDaisyChain earned you a small daisy roller and for the larger prizes your post had to be chosen. All together, a rather briljant concept and you bet that the # was trending during the opening days! ^Leonie van Spronsen

Sweet delights served by the meter from the Pastry Library

28-1-2014

If you are on a vacation in Dubai, want to dine out and love desserts, you should definitely eat at restaurant Stay at The Palm (One&Only resort). They have a menu that’s inspired by the French chef Yannick Alléno (three Michelin stars since 2007). By handing over the menus the waiter already warns you to leave some space for the dessert! And we must say that our meter desserts, prepared by Chef Kevin Lacote based on our tastes, was great! The method of serving is beautiful, a kind of ‘dessert wave’. Guests can also make a selection of friandises from the library, which will be served with your coffee.  ^Marjolein

Pop up store with 22 creative entrepreneurs

21-1-2014

In the Jan Evertsenstraat in Amsterdam citizens joined forces to make the shopping street more vivid with pop-up stores. The latest achievement is the ‘Geef om de Jan Eef’ pop-up store where 22 entrepreneurs and artists host a 400m2 shop together. Doing this, they can be part-time entrepreneur and can run the shop in shifts. The product range includes goat-wool t-shirts, art, vegan wines, fashion, bikes (of course, it’s Amsterdam) and there is also a coffee corner by ‘Cup of Jo’. The combination of the various concepts enhances the reach of the shop and makes it a vivid meeting place for creatives from the area. The pop-up shops make the neighbourhood more interesting for other entrepreneurs. The street becomes a place where startups can develop in a steady pace and perhaps open a permanent shop in the future.

Pay per minute at Ziferblat

16-1-2014

At the ‘Ziferblat’ café everything is free, except the time you spend there. In the café consumers can use the wi-fi, bring their own food and drinks, drink unlimited coffee and the ingredients to make a lunch are presented. Guests pay € 0,04 per minute, but many consumers give an extra tip on top of the bill. There are 10 Ziferblat cafés, mainly in Russia. Recently the first pay-as-you-feel café opened in London.

L Orangerie in Antwerp

16-1-2014

Pravda Pressroom opened a pop-up coffee and cocktailbar ‘L’Orangerie’ in the old ‘orangerie’ near the Harmoniegebouw in Antwerp to extend their communication activities. The bar will be open until the buildings are renovated. This will be at the end of 2015 or later. The building got a modern facelift to recover from the esthetic demolition in the eighties and is decorated with chic and shabby elements. The safety net prevents ancient plaster from falling on visitors and the small covered terrace is waiting for Spring to come in. L’Orangerie presents itself a a low energy bar, background music and dimmed lights invite for a proper glass and nice conversation. For this glass mostly cocktails are suggested.

L Orangerie Antwerpen

15-1-2014

Pravda Pressroom opened a pop-up coffee and cocktailbar ‘L’Orangerie’ in the old ‘orangerie’ near the Harmoniegebouw in Antwerp to extend their communication activities. The bar will be open until the buildings are renovated. This will be at the end of 2015 or later. The building got a modern facelift to recover from the esthetic demolition in the eighties and is decorated with chic and shabby elements. The safety net prevents ancient plaster from falling on visitors and the small covered terrace is waiting for Spring to come in. L’Orangerie presents itself a a low energy bar, background music and dimmed lights invite for a proper glass and nice conversation. For this glass mostly cocktails are suggested.

City Food Route

18-12-2013

Floske Kusse and Tine Sommeijer want to stimulate city-inhabitants to get more acquainted with local shops. Therefore they’ve started City Food Route. The website provides a map of the neighbourhood with shopping tips for the menu and recipes and relaxed places to get a cup of coffee and relax. The first tour through the old East of Amsterdam is online and soon a tour through the less-known parts of ‘De Pijp’ and ‘Rivierenbuurt’ will follow.