The Best Excuse Ever

10-6-2011

{youtube}TDKrl8EbDws&sns{/youtube}

The Argentinian beer Norte came with ‘the Best Excuse Ever’. For every ordered beer, Norte donated 1 minute to a good deed, such as restore monuments and schools or cleaning up the park. For men an excuse to drink a beer, and for women to be proud of their husbands. Watch the movie!

 

Rich Tasting

24-5-2011

Inbev UK decided that they needed someone to taste the beer. Not for the brewery, but on festivals. On the job, the temperature, the way of serving the beer and the quality need to be checked before the beer can be served to the artists backstage. Nice job! Even more, because the wage is 10.000 pounds, for only six days. Nice example of promotion!

 

Heineken Invite

20-5-2011

The Heineken Invite is a clever bottle opener. Everytime you open a beer, the opener posts via bluetooth or internet a message on your Facebook wall to let people know you are having a party, and you are inviting your friends.

 

bicycle wine rack

2-5-2011

Jesse Herbert already designed a bike beer holder a short while ago, but now he has introduced the bicycle wine rack. It’s adjustable to almost any size wine bottle , made of brass and leather.

 

Bols launches liqueur foam

23-3-2011

Lucas Bols launches the Bols Foam, which is according to the manufacturer’s, the first and only liqueur foam in the world, and is available from April. The purpose of the foam is to finish cocktails or mixed drinks, shots, wine, soft drinks, beer, coffee and desserts.

A donation by buying a drink

14-3-2011

The Australian bar Shebeen, that will open soon, has developed a different way to donate for charity. Rather than requiring that patrons write a check or click through a donation site online, the bar simply asks that they drink an exotic beer or glass of wine. Each time they do, a donation is made to the beverage’s country of origin.

 

A donation by buying a drink

14-3-2011

The Australian bar Shebeen, that will open soon, has developed a different way to donate for charity. Rather than requiring that patrons write a check or click through a donation site online, the bar simply asks that they drink an exotic beer or glass of wine. Each time they do, a donation is made to the beverage’s country of origin.

 

Buy a drink and donate to charity

14-3-2011

The Australian bar Shebeen, that will open soon, has developed a different way to donate for charity. Rather than requiring that patrons write a check or click through a donation site online, the bar simply asks that they drink an exotic beer or glass of wine. Each time they do, a donation is made to the beverage’s country of origin.

 

Heineken bars on Foursquare

20-1-2011

By checking in at Foursquare in a bar where Heineken beer is tapped, consumers save extra ‘e-points ‘, Heineken’s current loyalty program.

Keykeg, the bag-in-ball principle

10-1-2011

KeyKeg works according toe the bag-in-ball principle. Because of that, no CO2 comes in contact with the beer or wine. It also reduces foam and sputter. The Keg is easy to handle, lightweight and environmentally friendly to dispose.

Bezoek horecatrends op