Drunk of ice

13-4-2012

Beer and ice cream was always a nice combination, therefore Brewer’s Cow infused their ice with beer. This is already the 4th alcoholic icecream that they release, all are 100 percent naturally made.

Alcohol free Carnival

15-2-2012

Vrumona (producer of soda drinks) surprised “Prins Fris” (temporary mayor during Carnival festivities) with hundreds of bottles of soda. According to Vrumona the Prince finds soda tastier than beer. They also want to make clear that Carnival can be celebrated alcohol free. At least the soda will be a welcome addition to a Carnival diet.

Crowd Craft project

24-1-2012

The Samuel Adams brewers are teaming up with social media guru Guy Kawasaki to crowdsource a new beer through Facebook. The “Crowd Craft” project uses an app that invites fans to help determine all of the different aspects of the collaborative brew.

Cooking in Parisian restaurants during closing hours

29-11-2011

The team of Restolib’ organizes cooking classes, cooking workshops, wine and beer tastings, cocktail workshops and children’s parties. These workshops take place in different Parisian restaurants during closing hours. A nice concept; food lovers get the chance to cook in a professional restaurant kitchen and restaurant owners will have the change to create a higher turnover by renting their restaurant.

That calls for a Carlsberg

3-11-2011

{youtube}RS3iB47nQ6E&feature{/youtube}

The beer brand Carlsberg performed a marketing stunt by placing 148 so-called ‘bad boys’ in a cinema, whereby only 2 seats were left for an innocent couple. Curious how this ends? Watch the movie.

Witness the Chickness

8-9-2011

Beer is a typical men’s drink. But this beer ‘Witness the Chickness’ of brewer Shazz Lewis, developed this beer only for women. The packaging, the looks and the taste is specially designed for women.

Your ‘private tap’ at the pub

25-8-2011

Grand Café Maria, located in Utrecht (Netherlands), offers their guests their own private beer tap. Guests buy their own barrel of beer. Besides the fact that this increases the experience of the evening, it is cheaper for the guests, and it reduces the work of the employees.

 

The taste of ‘Echt’

16-8-2011

At the end of August, four small Dutch family breweries, will present a new beer: the taste of Real 2011 (De Smaak van Echt 2011). The great thing about this beer is, that the best individual ingredients are being used. And what we understood from their tasting notes, they succeeded in making an ambercolored beer fermented with 6% alcohol, not too dry, with a pleasant bitterness.

 

Frozen Pints

12-8-2011

Frozen Pints, icecream made of different kinds of beers.

Walk this line…..

8-8-2011

 As we are confronted in the Netherlands with a lot of festivals during the summer, today we serve you this idea to get some extra attention for a festival through social media. The Beercompany Zlaty Bazant created an original and simple checking alcohol tester – The Line. By this they created a buzz about their product and the festival. Agency: Istropolitana Ogilvy Bratislava

 

Bezoek horecatrends op