Restaurant Vermeer wins Global Real High Tea Challenge

15-10-2014

On 13 October, Dutch teams challenged each other at the Miele Inspirience Centre at Vianen for a ticket into the final of the Global Real High Tea Challenge. The team of Restaurant Vermeer won the Dutch tea competition and received a seven-day tour in Sri Lanka and a ticket for the Global Real High Tea Challenge in Sri Lanka in 2015. The winning recipe will be mentioned in the Dilmah High Tea recipe book as well. Last year the Amstel Hotel Amsterdam won, which assured them the first spot in the international final in 2015.

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The story of KETEL1

7-10-2014

The Dutch jenever brand KETEL1 launches a new commercial this week. In this video campaign Bob Nolet, 11th generation of the KETEL1 family business, gives a unique insight in his life. For over 300 years, the family business in Schiedam brews this artisan jenever. A special aspect is that in each generation only one member of the family receives access to the secret recipe of the drink.

Previous campaigns:

KETEL1 feels strongly connected with personal stories. They launched storytelling video before with Dutch singers Joshua Nolet (Chef’Special) and Willem de Bruijn (Opposites) in the lead.

What would tour story be?

Another example of Storytelling; ever thought about the story you could tell about your restaurant or hotel?

How much was your stay worth?

2-10-2014

To promote the renewed Dorint Airport-Hotel Amsterdam launched a promotional campaign which allows guests to pay whatever they think the stay was worth. In terms of ‘how much was your stay worth?’ the hotel offers guests an overnight stay in one of the renovated rooms. On 24, 25 and 26 October, you can book a room, give online feedback and decide what you want to pay.

Pay-as-you-wish

This temporary pay-as-you-wish concept gives guests the chance to get acquainted with the hotel. It is also an ideal way for Dorint Airport-Hotel to receive feedback from their guests. And if guest share their positive experience through their social media, it’s quite a great way to promote the remodeled rooms.

Essential: a marketing campaign should score locally

30-9-2014

In response to the article of the national marketing campaign, ‘Street Dine’ of the JRE (Jeune Restaurateurs d’Europe) in the Netherlands, Mr. Jan Vrielink, owner of, among others, the restaurant ‘Het Schellinkje’ in Meppel drew our attention to his campaign ‘Street-Dining’ organized in 2012 and 2013. As his restaurant is located outside the direct city center of Meppel he surprised shoppers with a prepared table, a glass of wine and an appetizer. A good example of what we want to achieve with Horecatrends.com (Hotel, Restaurant, Café trends): entrepreneurs who inspire each other to perform their own marketing campaign, adjusted to the capabilities of the organization and location. Most important is; the effect should be locally measurable! The action and the publicity in the local newspaper and on social media should inspire guests to come dine at your place. Learn how the employees of ‘Het Schellinkje’ have performed the campaign and the reactions from their ‘guests’…

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Selfies are here to stay!

16-9-2014

Restaurants, hotels and tourist attractions can use the trends #selfies.

The Braggy

Regardless of your opinion, too narcissistic, often poor quality, you aren’t fond of those flashes of the phones of those young people, the #Selfie is incredibly popular. Especially during this holiday season it struck me how many people make selfies at tourist spots, in well-known restaurants, on the beach, drinking a cocktail etcetera and posted it on their social media channels. In America they already came up with a new term, ‘The #Braggy’, from to brag.

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How do you apply trends as entrepreneur in the hospitality industry?

1-9-2014

First of all, when talking about trends you need to realize that many different concepts are being named trends these days. However, there is a big difference between trends, hypes and inspiration. For example, we call our website hospitalitytrends.eu but mostly offer inspiration based on red threads in international trends. Real trends take their time in the adoption curve. If you look at the adoption curve of for example sustainability, you’ll see that it has been coming up for 15 to 20 years already and now it is mainstream, thus this is a trend. Hypes however usually stick around with the innovators and early adopters.

The usual development of a trend is that it begins with a very small portion of the population. Logically entrepreneurs are drawn to new trends since they are always looking for new success. They are constantly scared to miss out and fail in their business endeavours, yet specifically as an entrepreneur it is important that you keep on living your own dream and take care that you do not jump on every trend or hype that comes along.

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Profit from your fans and followers

11-6-2014

A new kind of booking site, Hotelied, offers luxury hotels the opportunity to target discounts towards influential travelers with a large social media influence. Hotels probably hope that by offering these deals, the discounts will be outweighed by the exposure and publicity. I am quite sure it’s been done already between bloggers and hotels. Some bloggers are quite clear in their communication about these deals. But now we have the website Hotelied where travelers have to create a profile and link to their Facebook, Twitter or Linkedin. For people with a lot of fans or followers a great opportunity to gain some profit. But on the other hand, could this mean that the social media becomes less social? It seems that hotels can kind of buy ‘good reviews’ from influential travelers. Am I too suspicious and could we consider this as a win-win situation for the hotels, the booking site and the travelers? And assume that all those fans and followers will be able to read between the lines, what do you think? ^Marjolein van Spronsen

Radisson Blu 24hr Running Marathon

6-5-2014

The Radisson Blu Hotel in Amsterdam organizes a 24-hours treadmill Running Marathon in the lobby from 9 May 17.00 o’clock. During the event employees, guests and hotel aqcuaintances collect money for the World Childhood Foundation. During the 24-hours there are supporting events like a sponsor drink and a Running Dinner. See the Facebook page for more information.

Restaurants with a blend of history

1-5-2014

Thrillist.com gives an overview of 21 restaurants and bars converted from different buildings. Like ‘The Airplane Restaurant’, a restaurant located in a 1953 US Air Force Boeing KC-97 Stratotanker. Or the ‘Crop Bar and Bistro’, a gigantic 1925 bank with marble columns rebuilt into a restaurant with high-end dishes and an open kitchen. The video above is from ‘The Liberty’ in Boston. Previously this building was a gigantic prison, built in 1851. After a massive renovation, the building converted into a hotel with five chic restaurants and bars. Take a look at the complete list here.

Duvel Mini

24-3-2014

Brewery Duvel Moortgat introduced the new Duvel Mini in the nhow hotel Rotterdam on Friday 21 March. The Duvel Mini contains 18cl rather than 33cl but does have the same familiar taste as the famous beer. The idea is to drink smaller amounts of beer at little moments, such like appetizers, a nip or during tastings. The Duvel Mini is available at supermarkets and at the better restaurants in the Netherlands.