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15-72013

Heineken Departure Roulette

15-7-2013

Heineken sends travelers to a destination that they have not planned or paid for. Together with agency Wieden & Kennedy New York, the beer brand challenges passengers to play the ‘Departure Roulette’ at Kennedy Airport. Passengers with their passport and tickets already in their hands, could change their flight to an unexpected destination. The ‘Departure Roulette’ is inspired by the new Heineken campaign that previously sent four men to remote destinations and filmed their adventures, launched by Wieden & Kennedy Amsterdam.

16-52013

Cheers sessions

16-5-2013

Drinking a glass of Duvel beer and get a two years ripened L’etivaz or Comté Fort Saint-Antoine cheese served with it.. The provocative character and the bitterness of beer fits well with cheese, and it is something different than a wine-cheese combination. Brewery Duvel Moortgat organizes master classes of cheese and beer tastings in cooperation with cheese specialists Michel and Frederic van Tricht. For each type of beer you can find a suitable cheese and vice versa. The cheers sessions start with a fragile cheese and a light beer and end with a strong cheese and beer. Combinations are for example Liefmans Cuvée Brut with a blue cheese or La Chouffe blond with Munster Fermier cheese, a hard cheese with a red crust.

10-52013

Restaurant View all-inclusive grill

10-5-2013

A new all-inclusive restaurant recently opened in Amsterdam. Restaurant View gives the all you can eat concept a special twist. Guests can prepare their dishes at the table, where literally a world of flavors passes by. The guests stay seated, because the plates (yellow for chicken, blue for fish, red for meat and green for vegetables) pass the tables on a moving conveyor belt. At their own table they can prepare the dishes on a grill. For € 34,50 guests can eat and drink (beer & wine)unlimited for two hours.

2-52013

Toast en become Facebook friends

2-5-2013

For years we’ve been making friends in the same way and make a toast. Now toasting has received an upgrade.. Toast with the Budweiser beer glass en become automatically friends on Facebook. Budweiser introduces the new beer glass ‘Buddy Cup’ with a chip that picks the signal of the nearest ‘Buddy Cup’. To connect the cup with a Facebook account, you need to scan the QR code at the bottom of the cup with a smartphone. When you toast, the red light will turn on and the toast is confirmed with a friend request on Facebook.

23-42013

A bottle cracking iPhone case

23-4-2013

A very useful gadget for the summer: an iPhone case with a built-in bottle opener. First you need to install an integrated app before you can use the bottle opener. The app will track how many bottles you have opened, what kind of beer you’re drinking and how many gallons you’ve consumed. You never have to look for a opener, because you will always have your iPhone that opens beer bottles!

19-42013

Bavaria opens non alcoholic bar

19-4-2013

After about 15 years the non-alcoholic beer will return in the shelves of gas stations in the Netherlands. To celebrate the return of non-alcoholic beer, Bavaria will introduce their beers in a pop-up non-alcoholic bar in a Shell station near Amsterdam. In this pop-up bar visitors can taste the Bavaria 0.0% Original beer for free. With the introduction of non-alcoholic beer in the gas stations, Bavaria wants to create a new moment of use for Bavaria 0.0% Original, Lemon and White.

3-42013

Baby shower for men

3-4-2013

Beer and Bubs is a one-night session for expectant dads to learn how to support their partner through the birth of their baby. The session is held in pubs in Australia. The program is perfect for first time fathers who don’t know what they’re in for and it helps men gain the practical knowledge they need to be involved in the births of their children. During the session the man will meet dads who recently became father and other expectant dads. The Beer and Bubs is run in local pubs in all major cities of Australia. Seems to us a hilarious subject for a good night out for bachelor parties or baby showers for men.

3-12013

Restaurant without a kitchen by Bavaria

3-1-2013

Beer brand Bavaria is launching in association with home delivery food website Thuisbezorgd.nl, the first pop-up restaurant without a kitchen. Between the 13th and 16th of February it is possible to compose your favorite home delivery meal of the best valued restaurants of this website. The restaurant will be equipped with a scooter lane to deliver the meals to the guests. The restaurant will be situated on the ‘Kop van Java’ in Amsterdam.

14-122012

Have you been good this year

14-12-2012

Singapore’s Tiger Beer asks the question “Have you been good this year?” in an innovative Tiger Phone Booth installation. People who share their view on the most creative and funny way get rewarded with invites to the brand’s biggest festive in the city centre. Can’t see the movie? Log in to facebook. 18+

11-122012

Brewery provides night buses in Ghent

11-12-2012

In the Belgian city Ghent, an interesting partnership started between the municipality and De Koninck beer brewery. The company De Lijn which provides public transport in Ghent, had to cancel the night services due to budget cuts. But due to the collaboration at the municipality and the brewery, the buses will still drive during the night. There will be no major changes for the passengers, only the look of the buses change. The timetable and tickets will remain the same.