CityHub, a capsule hotel in Amsterdam
Last month CityHub opened its doors on Bellamystraat in Amsterdam’s Oud West district. Fifty state-of-the-art sleeping units, a ‘digital first’ lobby and an app that familiarises travellers with the city.
We spotted CityHub in 2012 when they got the idea and were exploring the possibilities. CityHub is an initiative of college friends Sem Schuurkes (32) and Pieter van Tilburg (29). The young entrepreneurs set themselves the goal of improving the traditional hotel experience in line with the current zeitgeist and technological capabilities. After a successful crowdfunding campaign, they opened a small pilot branch, ‘CityHub Beta’ in Amsterdam’s Oud West neighbourhood in July 2012. With an average occupancy rate of 95% and enthusiastic reviews on Booking.com, Airbnb and TripAdvisor, the pilot was hailed as a great success. Their popularity and success also resulted in a private investor (angel investor) and ABN AMRO coming on board to help Schuurkes and Van Tilburg set up the location with 50 Hubs on Bellamystraat.
So last month the CityHub opened its doors enabling their guests, mostly the travel-savvy Generation Y, to explore Amsterdam, socialise with friends and share experiences online. According to the owners a new kind of traveller has emerged: 20- to 35-year-old digital natives. For them, ‘discovery’ is the key: five-star hotels and stereotypical tourists spots don’t make them tick; they want to hear about the city’s hotspots from people in the know and enjoy a personalised travel experience instead. They are connected 24/7 and expect information on the go: a principle that is not optimally utilised by many traditional hotels. CityHub builds the entire travel experience around these new developments in the travel industry, through a city app, an online chat platform with a personal host, and unique Hubs in which to sleep. read more