New KLM Economy Class seats
KLM Royal Dutch Airlines introduced new seats in the economy class with a remarkable marketing campaign. The posters show passengers whithout seats, as if they are floating.
KLM Royal Dutch Airlines introduced new seats in the economy class with a remarkable marketing campaign. The posters show passengers whithout seats, as if they are floating.
Last March in Boston a “winter” restaurantweek was organised. This restaurantweek wasn’t only meant to eat out good and cheap, one could get discount for cinema- or theatretickets as well.
Hamburger restaurant ‘Norms’ came-up with a really nice commercial to focuse the consumers attention at Twitter and Facebook.
The Dutch ‘Beter Boerenbed’ is for guests seeking quality on a small scale, for whom the experience itself is most important. It is a very comfortable and spacious tent. The tents at farmersground are CO2 neutral (no electricity, no gas). You have to heat the bath, shower and sauna yourself, of course with a clear instruction.
Instead of the ‘Choco inhaler’, David Edwards,of French designstudio Le Laboratoire, made a ‘Coffee inhaler. A shot of caffeine without taking a sip.
Coca Cola will focus more on social media. Under the guise of “be where the customer is” Coca Cola Marketing now focuses on Facebook among others. The key is to offer interesting online content, according to Coca Cola. It is supposed to work better than distributing free samples.
These modern outdoor showers heat water by using solar energy. The only thing needed is a water pipe and the shower provides hot water.
In South Korea they made an observation-point from old shipping containers to enjoy the sunset. Another creative way to use old containers.
This moving winebar is part of Vini Del Monde, which does import Italian wines. This unique converted Piagge Ape can is also available for events, celebrations and parties serving the finest wines.
Givv is a website where you can specify which charity you want to support and also the amount you want to donate per month. Givv writes off the monthly total and divides it between the different charities. If you want terminate your donations all at once, Givv will arrange that for you.
W Hotels is the first hotel group to hire a fashion director. Amanda Ross is assigned to design the staff uniforms and the interior of the hotel. She has worked for renowned designers like Julien Macdonald and Dennis Basso, and styled the American TV series Lipstick Jungle.
Starbucks uses the online tool “My Starbucks idea” to improve their concept. Guests can submit ideas about the products and the concept online. Already 70,000 ideas have been submitted. Ideas that are executed, will be published on the website.
In the Bordeaux, France, they make a very exclusive tea. This tea is made from dried red vine leaves and seeds of red grapes. The tea can be found in the more exclusive restaurants in France.
Research shows that an overnight stay at a hotel is the most desired Valentine’s gift. The city of Groningen in The Netherlands therefore launched a website where lovers with a webcam can make a message for their partner. After the partner has seen the message, they can book a hotel room in Groningen with one touch on the button.
Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of ‘Pizza Caviar’ – a first-of-its-kind innovation that read more
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Bezoek horecatrends op
