Coca Cola will focus more on social media. Under the guise of “be where the customer is” Coca Cola Marketing now focuses on Facebook among others. The key is to offer interesting online content, according to Coca Cola. It is supposed to work better than distributing free samples.
These modern outdoor showers heat water by using solar energy. The only thing needed is a water pipe and the shower provides hot water.
In South Korea they made an observation-point from old shipping containers to enjoy the sunset. Another creative way to use old containers.
This moving winebar is part of Vini Del Monde, which does import Italian wines. This unique converted Piagge Ape can is also available for events, celebrations and parties serving the finest wines.
Givv is a website where you can specify which charity you want to support and also the amount you want to donate per month. Givv writes off the monthly total and divides it between the different charities. If you want terminate your donations all at once, Givv will arrange that for you.
W Hotels is the first hotel group to hire a fashion director. Amanda Ross is assigned to design the staff uniforms and the interior of the hotel. She has worked for renowned designers like Julien Macdonald and Dennis Basso, and styled the American TV series Lipstick Jungle.
Starbucks uses the online tool “My Starbucks idea” to improve their concept. Guests can submit ideas about the products and the concept online. Already 70,000 ideas have been submitted. Ideas that are executed, will be published on the website.
In the Bordeaux, France, they make a very exclusive tea. This tea is made from dried red vine leaves and seeds of red grapes. The tea can be found in the more exclusive restaurants in France.
Research shows that an overnight stay at a hotel is the most desired Valentine’s gift. The city of Groningen in The Netherlands therefore launched a website where lovers with a webcam can make a message for their partner. After the partner has seen the message, they can book a hotel room in Groningen with one touch on the button.
After a successful trial in Rotterdam, Domino’s pizza only wants to use electric scooters for pizza delivery within two years. The scooters are less polluting and more quite. The only problem now is that the battery runs-out rather quickly.
Studies have shown that certain aromas can evoke moods. A smell of mowned grass gives an experience of spring and summer. Certain herbs, certainly not too strong, have a calming effect. Coffee aromas are associated with relaxation and fun and will generate more sales in coffee. Fragrances therefore determine the perception of your customer. Studies have shown that people are 15% longer to stay in a room that smells pleasant.
This ‘Archipod’ is an excellent alternative for an office. It is elegant, spacious and can be placed almost anywhere. When the door opens up it kind of looks like a modern space shuttle.
This ‘umbrella blunt‘ is designed to avoid sharp points. It is available in different colors and can handle wind speeds up to 100 kilometers per hour.
In Singapore 25 degree Celsius opened. This is a (cooking)bookshop with a test kitchen and a café/bar. Recipes from the cookbooks that are sold, are prepared in the kitchen. This allows customers to try recipes before they buy books.
After two years of research Heinz has a new portion packaging for their ketchup. Except that this package contains 3 times more ketchup than the old packaging, the user can also choose between Squeeze or Dip. Take the top off the ketchup and then squeeze it out, or remove the foil, and dip.
We discussed which products show up the most on social media, in all kind of shapes, flavours and colours, this year. The first product that read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
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